The photoplay; a psychological study (1916)

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CHAPTER XI THE rUNCTION OP THE PHOTOPLAY Enthusiasts claim that in the United States ten million people daily are attending picture houses. Sceptics believe that "only" two or three millions form the daily attend- ance. But in any case "the movies" have be- come the most popular entertaiament of the country, nay, of the world, and their influence is one of the strongest social energies of our time. Signs indicate that this popularity and this influence are increasing from day to day. What are the causes, and what are the effects of this movement which was undreamed of only a short time ago? The economists are certainly right when they see the chief reason for this crowding of picture houses in the low price of admis- sion. For five or ten cents long hours of thrilling entertainment in the best seats of 215