Cyclopedia of motion-picture work, a general reference work (1911)

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46 THE MOTION PICTURE liveries are repeated weekly, giving a constant schedule of seven reels per week, combining the product of several manufacturers. In view of the deliveries required by his customer, the renter, the manufacturer is obliged to issue his pictures as regularly and as punctually as a publisher issues his magazine to the newsdealer. Each film manufacturer, therefore, establishes one or more release days for each week, according to the number of reels of film which he will manufacture per week, and advertises that a full reel of film will be sold or "released" upon each of his release days. Advance Shipments. It has been found convenient to release a picture in all parts of the United States upon its release date, and this is accomplished by advance shipments to discount the time in transit, and by shipments further advanced to discount the likely delays in transit. A New York manufacturer will ship his pictures to San Francisco customers seven days in advance of his release date; to Denver or New Orleans customers five days in advance of his release date; to his Chicago and St. Louis customers three days in ad- vance; to Philadelphia and Boston customers two days in advance; and will deliver by messenger to New York customers on the evening before the date of release. In the case of the distant shipments, the films should arrive two or three days ahead of the release date, but the renter is honor bound to issue them to the exhibitor only on and after the release date. In case it comes to the attention of any manufacturer that any renter is violating the release date, the advance shipment for discounting delays in transit will be with- held. Factory Schedule. A safe schedule for insuring the release of the picture film to the renter promptly upon the release date carries the beginning of the work of making the film back to a date many weeks before release. A picture to be released on May 6, if manu- factured in New York, must be shipped to the San Francisco and Los Angeles customers a week in advance, on April 29. The photog- rapher must have time in advance of this to enable him to print the pictures from the negative, so the approved "copy" of the film must be delivered to the photographer on April 22, two weeks in advance of release date, that he may fit his negative to the "copy" and begin printing in time for the west coast shipment. Inasmuch as the final criticism may require changes before the "copy" is approved, the 114