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MOTOGRAPHY 47 projection of the picture for final criticism is set for April 15, three weeks in advance of release date. Between projection of the motion scenes for preliminary criticism and projection for final criticism, one week is not sufficient for remaking condemned scenes, produc- ing padding scenes, rewriting the scrip and making the titles. Par- ticularly in view of the possibility that the entire picture may be rejected, an interval of three weeks is none too short between pre- liminary review and final review in the ordinary progress of the factory. The date for preliminary criticism is set for six weeks in advance of release, or March 25 for preliminary criticism for the May 6 release. For ordinary productions, give the producer a latitude of two weeks for his motion scenes, and two weeks preced- ing for preparation of his scenery and properties, taking the delivery of the scrip to the producer back to ten weeks in advance of release date, or February 25, for the release of May 6. Still back of this date is the writing, criticism, and acceptance of the original scrip. Some pictures, particularly trick pictures, may require many weeks for the production of the motion scenes. In contrast with this is the story told of an eastern factory, that an actor in the noon hour suggested to the producer a thought for a comedy, that the producer dropped the work in hand and had the first scene of the new comedy on at two o'clock the same after- noon, and scenes were completed for a full comedy reel the follow- ing day. In contrast also is the method of a producer who habitually worked without scrip or scenario, producing only his own creations, direct from brain to film. Sales Contracts. The usual order accepted by the manufac- turer from the renter is an order for a predetermined number of reels per week— usually one copy of each picture produced by the factory. Such an order gives the manufacturer advance knowl- edge of the quantity of his output and it is by such orders only that a manufacturer is enabled to work upon so close a schedule as the one cited —giving but two weeks between the final approval of the "copy" of the picture to the release date. If it becomes necessary for the salesman to exhibit an advance copy of the finished picture as a means for getting orders for the films, several additional weeks must be inserted in the schedule between the final approval of the "copy" and the date of the release of the film. 115