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48 THE MOTION PICTURE Title Posters. To advertise his program to the passers-by, the theater manager — or "exhibitor," as he is known in the trade — displays the titles of his pictures in front of his entrance. The salesman for the film manufacturer provides for attractive posters for the films released, either by furnishing them to the exhibitor directly through the film exchange to whom the salesman sells the film, or by providing necessary information to title poster com- panies to enable them to offer attractive title posters to the exhibitor. REPRODUCTION THE PHOTOGRAPHER If the factory is to be considered as distinct from the studio, and from the office, then the office is the department of the sales- man, the studio is the department of the producer, and the factory is the department of the photographer. "Factory superintendent" perhaps would be a suitable title for this photographer, for he does but little of the photographic work with his own hands. The di- visions of his factory taken in the order in which they become useful in the making of a picture film, are as follows: Divisions of the Photographic Factory. The raw sensitive film is purchased cut to size and packed in tin cans. A fireproof iron safe or a fireproof vault for film storage holds the film until needed. From the vault, it is taken to the perforating room, where holes are punched in the edges Thence the negative film goes to the camera man, who is the photographer's employe working under orders of the producer. From the camera man the exposed film goes to the developing room, where it is developed into a negative. Then titles are made. Scenes and titles being finally approved and spliced up according to "copy," the film negative goes to the printing room and supplies of positive film also go from the perforating room to the printing room, where the positive film is printed from the negative. The negative, after all prints are made, goes to the film storage room permanently. The printed positive film goes from the print- ing room to the developing room which developed the negative, then to the washing room, then to the drying room, and when dry to the inspection and splicing room and again to the fireproof storage vault until the day for packing and shipment. In brief, the divisions 118