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HOW TO SAVE THE FILMS 123
their patronage from the ordinary cinemas. The industrywould be hit in its one sensitive and vulnerable spot — the box-office.
There is a clamant opportunity for Church leaders who realize the danger of present-day tendencies and wish to make full use of the cinematograph's wonderful propaganda potentialities. The whole question of Sunday cinemas wrould find its solution in such a development. As an aid and accessory to the pulpit the screen could wield a world-wide influence. Why do the Churches so foolishly ignore it?
While, however, we emphasize the educational and spiritual potentialities of cinematography, we do not wish to under-estimate or disparage its value as a means of entertainment. Within its perfectly legitimate sphere of amusement it can and should offer recreation to the millions. Nor would we entirely rule out crime or sex or any other human activity as a justifiable ingredient in screen comedy or drama. The vast majority of the people of modern industrial nations need pleasures which enable them to forget the drab monotony of their humdrum jobs; why should they not seek and find in the cinema the colour and adventure and humour so sadly lacking in their everyday life?
All this can be supplied without pandering to the jungle instincts of men and women. Our complaint against the films of to-day is that too many of them are concocted by depraved minds for depraved palates. All the world knows the ' home ' life of Hollywood. Many film magnates, producers, ' stars,' breathe an atmosphere of fornication and divorce. And so proceed to foist the off-scou rings of their sadistic imaginations upon the film-going public; if one wishes to see a notable film such as The Skin Game, or Dirigible, one usually has to sit through two or more 1 comedies ' or dramas of high life in which vulgarity, profanity and inanity are exploited to a nauseating