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French Impressionist Cinema: Film Culture, Film Theory, and Film Style (December 1974)

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29 That the cinema was at least as popular a pastime © as music-halls, vaudeville, cafes, and circuses may be indirectly observed in the growth of the film industry. By 1914, Pathé (the largest firm) had a capital of thirty million frances and garnered 8.4 million in annual profits.?¢ In 1913, one alarmed observer estimated that Paris contained over two hundred film theatres, with a Sunday clientele numbering 100,000 in all.14 Firms began building large luxury theatres such as the Omnia-Pathé, the Gaumont-Palace, and the Hippodrome, so that by 1916 Parisian theatres ranged from tiny salles with only twenty seats to the Gaumont-Palace with its five thousand seats, its eighty-piece orchestra, and its thirty-five-meter throw from the projector.14 The range in admission prices also assured a broad audience, with 1916 prices running from sixty centimes to twelve francs (equal to from $.12 to $2.40 in 1916 American currency). Besides the huge popularity of cinema per se, the generous: length of the programs (typically three hours), the inclusion of material which could appeal to diverse tastes (two fortyfive-minute features, one or two comedies, a documentary, and a newsreel) and the weekly changes of program contributed to the solidifying of a large-scale popular audi Cneey. 15