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French Impressionist Cinema: Film Culture, Film Theory, and Film Style (December 1974)

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59 Fairbanks; the journal began to publish translations of Star articles from Photoplay. At the same time, the magaZine devoted much space to the recent French discovery of the work of the Swedes Sjostrom and Stiller.1°2 But most striking was Delluc's constant publicity for new tendencies in French film. Beginning with issue number 45 (17 March 1922), Cinéa bore the slogan, "Que le cinéma frangais soit francais. Que le cinéma frangais soit du cinéma." The journal published interviews and articles concerning the group of actors and directors whom Delluc considered the new hope of the French cinema: performers Such as Jacque Catelain, Eve Francis, and Sévérin-Mars, and directors such as Gance, Mosjoukine, Dulac, L'Herbier, and Epstein: like Delluc himself, all were prominent participants in Impressionist film-making. 1° That Dellue aimed his journal's polemic at a sophisticated audience is Suggested by Cinéa's attention to avant-garde activities (e.g., reviews of Cocteau's play Les»Mariés.de la;Tour Eiffel and the Ballets Suedois' Skating Rink!24), an occasional "highbrow" article (e.g., Lionel Landry's — attempt to illustrate Relativity Theory by means of cinemat25), and advertising for a leading fashionable Art Deco designer like Paul Poiret.126 Such publicity devi ceS as scenario and poster contests and plans for Cinea's