Documentary News Letter (1940)

Record Details:

Title:
Documentary News Letter
Date:
1940
Publisher:
London, Film Centre
Volume:
Documentary News Letter (1940)
Leaf #:
000109
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
United Kingdom and Global Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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DOCUMENTARY NEWS LETTER APRIL 1940 19 IT'S NOT ENOUGH TO BE SINCERE CINEMA AUDIENCES, fed on a Goldwyn-Wanger-Zanuck-Selznick diet, expect their films to have 'spit and polish'. Nature (or truth) in the raw appeals to them more if the make-up is by Max Factor. A PROPAGANDA MESSAGE, no matter how righteously conceived and carefully prepared, loses force in a film unless that film can stand up to technical standards of quality created by Hollywood. A public educated on Mae West wants form as well as content. THE TECHNICAL PERSONNEL AND EQUIPMENT of Merton Park Studios ensure that a film made there will pass the high standard of quality essential if a short film is to stand on its own merits alongside Garbo, Clark Gable, Robert Taylor and Donald Duck. Only by insisting on such a high standard do we ensure that the films we produce achieve the objects for which they have been made. MERTON PARK STUDIOS LIMITED