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DOCUMENTARY NEWS LETTER JULY 1940
17
THE REPERTORY CINEMA TO-DAY
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lio! =N YEARS ago no One could have visualised the
'•^OR lany varying types of cinema entertainment
hich are available to film-goers to-day; one
ouse was then as good as another in the kind of
rogramme it presented.
To-day, however, the public is oflFered many PPonis^rieties of cinema entertainment, and there are lany different types of programme which it may Mgi(Mijoy. There are the super cinemas with their liK »ti TO big films and a stage show; the average res. by p ase house showing two features ; the specialised km ill with its continental film seasons; the reper>ry cinema offering its own particular policy of le outstanding feature and a selection of doculentary and interest shorts, and finally. News initepiBheatres which, of course, are finding an everliieoi creasing popularity with the public, particurly under present conditions. Amongst all this vast growth in catering for e entertainment demands of the public, perolfoci ips the most interesting in its indications of the jlhji end of that same public towards discrimination theni its choice, is the development of the Repertory xsiofi inema. As far as we can ascertain this was aamea arted by Mr S. Seeman, Managing Director of K\fd e now popular Classic Group of cinemas, by \si«iiii s introduction of the policy of showing revivals Soc ■ continental and outstanding productions at le Embassy Cinema, Notting Hill Gate, in the irly part of 193.^. Since then the repertory nema has found an enthusiastic and constant appfai ilowing not only in London but also in the rge provincial towns.
In examining this development of the reperry cinema it will be found that there are a
R'sfa
By E. C. ATKINSON
small, it is built for comfort and a fostering of attention to the main business — seeing the picture, and hearing it to the best advantage.
Covering a more general field, it is obvious that, to some extent, the policy of the feature houses must be inflexible ; that is to say, they are unable to react quickly enough to the desires of the public, whereas the repertory cinema can be a complete reflection of the public's desires. The repertory cinema does not have to book any or every film. Its bookings are largely governed by what its patrons want and what they have expressed a desire to see. In reality the repertories are the spearheads of democracy in the film world, because they listen to the voice of the majority and where possible act upon it.
The repertory cinema performs a very important function : it acts as a film library, and preserves classics of the film world — whether they are classics as far as production, acting.
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^j(j{|Mjmber of factors which contributed to the (,f t)if 1 irticular form of entertainment now provided the repertory cinema. Firstly, there was that •eat weakness in the release system of booking, f which any one film is often to be seen in any le district for one week only, and if the film is issed the opportunity to see it is usually gone. he repertory cinema, however, solves this roblem and if the film is worthy it will be 'shown lain, although of course it may mean waiting T a few months.
Secondly, there are many films which are for le reason or another, worth seeing again, and, le might say, a number worth seeing again and »ain. Most filmgoers treasure memories of a Im they have seen, and the opportunity to revive lose memories, particularly to-day, is a very ^1 desire.
Thirdly, the well-established policy of one bod feature and well selected shorts is one that lakes for the perfectly balanced programme ; in .ct, it is not too much to say that the short film iS, largely due to this policy, found a special spularity.
Last, but certainly not least, the atmosphere
a repertory cinema is definitely different. Its
■hole personality is intimate. It is comparatively
S
photography or story-value is concerned; and gives us the opportunity of seeing the work of many of our stars who have changed completely, tor example, Deanna Durbin.
The months since the beginning of war have only brought reinforcement of this policy, and have proved more than ever the ability of the repertory cinema to reflect the temper of the people. It can provide "escapism" if the people want it; it can provide "strong meat" too; in fact, whatever the public wants from the past productsof the film world can be provided almost immediately, and surely this is of paramount importance in these days of quickly changing moods.
(The article on London s reception of the Continental Talking Film is unavoidably held over. It is hoped to publish it next month.)
DOCUMENTARY BOOKINGS FOR JULY
( l^he following bookings for July are selected from a list covering its members supplied by the News and Specialised Theatres Association.)
African Skyways
Tatler Theatre. Foregate Street, Chester I .^th
Taller News Theatre, Oxford Street, Manchester 27th
The Newe House, Pilgrim Street, Newcastle 1 3th
Ancient Roman Monuments
The Newe House, Pilgrim Street, Newcastle 6lh
Animals on Guard
The News House, Nottingham 27th
Backyard Front
News Theatre, City Road, Leeds 27th
Behind the Guns
World's News Theatre, London 1st
Birth of the Year
The News Theatre, Nottingham 1 1th
Victoria Station News Theatre, London 22nd
Fitness Wins (2)
Tatler News Theatre, Oxford Street, Manchester 6th
News Theatre, City Road, Leeds 6th
Fitness Wins (3)
Tatler News Theatre, Oxford Street, Manchester 20th News Theatre, City Road, Leeds 20th
Isles of the West
Cosmo, Glasgow 20th
Karoo
World's News Theatre, London 8th
Classic, Southampton llth
London
The Newe House, Pilgrim Street, Newcastle 27th
March of Time No. 2 (Sixth Year)
Eros, Piccadilly, London 1st
Waterloo Station News Theatre, London 1st
Victoria Station News Theatre, London 1st
Classic, Baker Street, London 1 Ith
March of Time No. 12 (Fifth Year)
World's News Theatre, London 18th
Classic, South Croydon 1 1th
Classic, Southampton 14th
March of Time No. 13 (Fifth Year)
Cosmo, Glasgow 25th
Classic, Baker Street, London 6th
News Cinema, Aberdeen 1 3th
March of Time: Canada at War
News House, Nottingham 6th
March of Time: Dixie 1940
News House, Nottingham 20th
March of Time No. 16
Premier News Theatre, Bournemouth 22nd
Mechanix Illustrated No. 8
Tatler News Reel Cinema, Newcastle 20th
Non-Ouassi
World's News Theatre, London 25th
Classic, Baker Street, London 14th
Old Blue
Eros News Theatre, Piccadilly, London 18th
Our Fighting Navy
World's News Theatre, London Victoria Station News Theatre, London Classic, South Croydon Playtime at the Zoo Cosmo, Glasgow Picturesque Udaipur
Tatler Theatre, Foregate Street, Chester Pond Life
The Newe House, Pilgrim Street, Newcastle Point of View No. 5
Cosmo, Glasgow
Tatler, Liverpool Point of View No. 6
News Cinema, Aberdeen
Premier News Theatre, Bournemouth
Tatler News Theatre, Liverpool Point of View — Odds or Evens
News House, Nottingham Ring of Steel
Classic, Southampton Safety First
The Newe House, Pilgrim Street, Newcastle Sport at the Local
Tatler Theatre, Liverpool
Waterloo Station News Theatre, London
Classic, Baker Street, London Squadron 992
News Theatre, City Road, Leeds
News Cinema, Aberdeen
Tatler News Theatre, Oxford Street, Manchester
Cosmo, Glasgow
Tatler News Reel Cinema, Newcastle
World's News Theatre, London
Waterloo Station News Theatre, London Sydney Eastbound
Premier News Theatre, Bournemouth The City
The Newe House, Pilgrim Street, Newcastle The Democratic Way
News Theatre, City Road, Leeds The Lion has Wings
Classic, South Croydon The Ruins of Palmyra
Tatler Theatre, Foregate Street, Chester
The Newe House, Pilgrim Street, Newcastle
Tatler News Reel Cinema, Newcastle
The Scilly Isles
The Newe House, Pilgrim Street. Newcastle
Unconquerable Minesweepers
Premier News Theatre, Bournemouth Tatler Theatre, Liverpool
Voice of the Vintage
The Newe House, Pilgrim Street, Newcastle
Women in Uniform
World's News Theatre, London Victoria Station News Theatre, London Waterloo Station News Theatre, London
4th 18th 14th
6th
20th
27th
29th 1st
6th 8th 15th
13th
7th
20th
29th 29th 18th
1 3th 13th 6th 13th 20th llth 25th
15th
27th
13th
18th
27th 20th 20th
27th
15th 22nd
6th
15th 29lh 22nd