The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures (c1954)

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A.N.A. "SERVICE-TO-MEMBERS \ Sumy NOTE: In order for you to have the results of this survey at an early date please return it immediately CONFIDENTIAL QUESTIONNAIRE A.N.A. SURVEY ON DSE AND DISTRIBUTION OF EXTERNALLY USED BUSINESS MOTION PICTURES 1) COMPANY NAME: 2) FILM TITIJS: (Please use a separate questionnaire form for each film listed) 3) RELEASE DATE: Month Year Is film still being used? Yes No 4) DESCRIPTION OF FILM: Sound Silent Length of film in screen minutes Number of prints: ISmmBAW 16mmColor 35mmB4W 35mmColor 5) CONTENT OF FILM: (Please give thumbnail description of theme, setting, etc.) 6) PURPOSE OF FILM: (What were you trying to accomplish by means of this film? If you had more than one purpose, indicate relative importance of each) Primary Purpose: Secondary Purposes: 7) AUDIENCES TO WHICH FILM WAS DIRECTED: (Please check in appropriate column whether of primary or secondary importance) 110 Pri- Second- mary arj BUSINESS * INDUSTRY: _Industrial Concerns (other than your own) _Distributors, Wholesalers _Retailers JTrade, Business & Professional Associations _CHURCHES AND RELIGIOUS GROUPS SOCIAL AGENCIES GROUPS: (Health, Welfare, etc.) EDUCATIONAL GROUPS: _Elementary Schools Secondary Schools _Higher (Colleges, Trade schools, etc.) Pri- Second- mary arj NOTE: If film has been used internally, please check audiences: Management Stockholders Employees GENERAL CLUBS: _Men's Service _Fraternal _Women's Clubs _Labor _Political _Farm _Hobby, etc. Other TELEVISION (Over, please) ASSOCIATION OF NATIONAL ADVERTISERS, INC. / 285 MADISON AVENUE, NEW YORK 17, N. Y.