The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures (c1954)

Record Details:

Title:
The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures
Date:
c1954
Publisher:
New York, Association of National Advertisers
Volume:
The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures
Leaf #:
000128
Language:
English
Collection:
Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
Date Added:
July 19, 2022
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Audiences selected and specialized, . . . . 31 target, 24-25, 31, 37,65 Table 24 87 see also Viewers B. Bastable, William M 4, 62 Beebe, Leo, 4 Bell & Howell Company, 4 Biggar, Gordon, 4 Branch, Eyre, 4, 62 Budget recognition, film, 58 Business audiences, 24-25, 65 Table 24, . . 87 C. Case-Hoyt Corporation, The, . . . . 62 Characteristics of film; see Film Characteristics Church audiences, 24-25, 65 Table 24, 87 Circulation and viewership, 7 Circulation, economic (Film characteristic), 56 see also Distribution Clarification (Film characteristic), ... 43 Clubs—General Public, .... 24-25, 65 Table 24, 87 Color vs. Black & White 6-7,19 Tables 4 & 5, 68 Commercial distributors, . . . 6-7, 26, 65 Table 29, 92 Tables 31 & 32, 94-95 Table 34, 97 Communications, film medium, .... 36 Companies and films in survey, . . 112-119 Companies participating, 8-9 Cooperating companies supplying partial data, 118-119 Cosgrove, Rita M., ....... 62 Cost accurate figures needed, . . . 12-13 average for total project, . . . 32,64 Table 42, 106 average per viewer, ... 7, 32, 65 Table 42, ... 106 "cost-per-viewer-minute,"—definition, . 7 "cost-per-viewer-reached," .... 7 lowest per viewer, ... 7, 32-33, 65 Table 37, 100 major factors, 7, 64 Table 41, . . ... . . 106 per-minute of showing time, . 16-17,64 Table 9, 72 per-viewer (excluding TV), . 7,31-32,65 per-viewer (including TV), . . 7, 34-35 per-viewer figures for evaluation, . 31 per-viewer figures needed, ... 12 recap Table 42 106 sponsors' investments, . . . 32-33, 37 Table 38, 102-103 Costs; see Distribution; Prints; Production Criteria for measurement, 31 D. Distribution average cost-per-viewer, . . . 32, 65 Tables 40 & 42, .... 105-106 cost-per-1,000 viewers, .... 65 Tables 29-34, . . . . . 92-97 cost-per-print, 26, 65 Tables 29-34, 92-97 cost-per-print by age of film Table 35, 98 cost-per-viewer by age of film, . . 65 Table 37 100-101 Table 39, . .^ . . . . . 104 Table 40, . .' . . . . . 105 geographical, 27, 65 Table 22, 86 life-span of films, . . . . 21,55,64 Table 23, 87 lowest cost-per-viewer, . . . 33, 65 Tables 34, 37, 97, 101 total costs, 65 Tables 29-34, 92-97 Table 36, 99 types of 26, 65 Table 28, 91 see also Audiences; Viewers 125