The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures (c1954)

Page scan 000129 from The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures

Record Details:

Title:
The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures
Date:
c1954
Publisher:
New York, Association of National Advertisers
Volume:
The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures
Leaf #:
000129
Language:
English
Collection:
Books
Format:
Books
Contributor:
Prelinger Library
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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Distribution, selective (Film characteristic), . 54 Dostal, John J., 4 Driscoll, Harold F., 4 DuPont, E. I., de Nemours & Co., .... 4 E. Ear appeal (Film characteristic), ... 39 Eastman Kodak Company, .... 4, 62 Economical circulation (Film characteristic), 56 see also Distribution Education audiences, .... 24-25, 65 Table 24, 87 Educational Film Guide, 37 Educational Film Library Association, . . 37 Effectiveness, measurement of, .... 31 Effectiveness of films, 31 Employee audiences, .... 24-25, 65 Table 24 87 Encyclopaedia Britannica Films, Inc., . . 4 Eye appeal (Film characteristic), ... 38 F- Film activities of A. N. A., 121 Film budget recognition, 11,58 Film characteristics, 38-61 accurate viewer-count, 53 attention, 42 clarification, 43 ear appeal, 39 economical circulation, .... 56 eye appeal, 38 impact, 49 increase learning 1 00%, .... 50 invisible, (show the), 46 long life-span, 55 message effectiveness, 52 motion, 40-41 record of events, 47 selective distribution, 54 simultaneous experience for all, . . 51 size, 45 sustained viewership, 48 time and space, 44 Film circulation, 6-7, 56 see also Distribution Film program re-examination 36 Film survey; see A.N.A. Film Survey Films used in survey, ..... 112-119 Finding the answers, ....... 6-7 Findings, summary of, ..... 64-65 Flory, John, ........ 4,7, 62 Ford, John K., ......... 4 Ford Motor Company, ....... 4 O« General Mills, Inc., ........ 4 General Motors Corporation, ..... 4 Guide sheet sample, ..... 108-109 H. Hazel, William, ........ . 4 Hegle, William, ........ 62 Highlights of the study, ...... 6-7 History of A. N. A. study, .... 6-7, 60 Hope, Tom, ......... 4, 62 '• Impact (Film characteristic), ..... 49 Increase learning 100% (Film characteristic), ...... 50 Introduction, ......... 6-7 Investments of sponsors, .... 32-33, 37 Table 38, ...... 102-103 Invisible, show the (Film characteristic), . 46 Johnson & Johnson, . Kaiser, Mrs. Paul R., ....... 62 King, J. Whitney, ........ 4 I— Library of Congress, ..... 37,121 Life-span of message, . . . 7, 21, 55, 64 Table 23, ........ 87 Listenership, .......... 7 "I. Management audiences, .... 24-25,65 Table 24, ........ 87 Market Research Department, E. K. Co., . 62 Measuring actual film effectiveness (measurement factors), ..... 31 Median vs. average figures, ..... 61 126