20th Century-Fox Dynamo (August 5, 1939)

NEW DYNAMO 13 COINNELLY LEADS SALESMEN ON ADSALES REACHES 85% DURING K-6 M’CLEASTER, KEILOR AND MATT SIMON NEXT IN LINE Boston’s young Connelly led the film salesmen dur- ing the recently completed 52-week period of the K-6 season on percentage of salesmen’s adsales revenue against salesmen’s zone total adsales delivery for that show year. The youngest film salesman in the ranks, who graduated from a booker’s job to a selling post only a year ago, Connelly could boast that he delivered, directly, more than 85 per cent of the zone’s total adsales revenue. This is a particularly magnificent showing for a salesman. Tom McCleaster, Indianapolis’ poet laureate, who led the sales- men on adsales returns in prior years, was second when an account- ing was taken of last season. Tom turned in more than 62 per cent of his zone’s adsales delivery for last season. At no time have film sales- men given the adsales depart- ments greater nor more lucra- tive co-operation than they re- ceived during the past year. The official statistics unquestionably bear out that claim. Thus, it was not because of any lack of co-operation from the sales forces that adsales de- partments, nationally, did not come up to par during the 1938- 39 season. Nationally, film salesmen con- tributed almost 12 per cent of the Domestic departmen t ’ s total adsa 1 e s r e v e n ue for the first seven months of this year. That compares with 7.6 per cent during the correspondin g period of 1938. Former ad- sales m a n a - gers and for- m e r bookers, who graduat- ed into the film selling ranks, did an especially fine job and made outstanding contributions T. McCleaster I A RECORD! 'I In emerging as champion) office on accumulated 52-j weeks’ adsales delivery, Eng- = lish’s Montreal branch set a I new precedent. The Royalistsj commanded for a period of = 48 consecutive weeks. Once J it got started in the Drive,) the Montreals never were in j danger of losing the crown, j Montreal broke Oklahoma) City’s 1936 record for num- ? her of weeks it was first on j accumulated adsales delivery.) to exalting the adsales dollars. Keillor of Detroit, a former ad- sales manager there, for ex- ample, was the third most ac- tive film salesman in contribu- tion to adsales business devel- opment, although his contribu- tion was 15 per cent below that of McCleaster. Paulson of Denver, in his first year as film salesman on this side of the border, did a good job, ranking fifth, 4.6 behind another crack Bostonian, Matt Simons. j j j \ FINAL FOR 1938-39~ SALESMEN ON ADSALES 52 Weeks, as of July 29 j ( j The following - is the standing of all salesmen in the United States and Canada on ad sales delivery for the fifty-two week period of the recent K-6 season, as of July 29, based on film salesmen’s percentage of total salesmen’s zone adsales delivery for that period. PI. Salesman Branch PI. Salesman Branch 51 J. Cohan Minneapolis 52 Horowitz Milwaukee 53 Eskin St. Louis 54 Dugan Salt Lake 55 Norris Washington 56 Naegel Cincinnati 57 Simon Chicago 58 Wall Los Angeles 59 Scott Dallas 60 W yse Memphis 61 Carson Detroit 62 Interrante Pittsburgh 63 Thorpe Pittsburgh 64 Frederick Seattle 65 Needham Cincinnati 66 Houston Dallas 67 Burkart Cincinnati 68 Miller Dallas 69 Bugie Cincinnati 70 Knapp Detroit 71 Westeott Detroit 72 Lester Toronto 73 Laurice San Francisco 74 Lorentz Minneapolis 75 McElhinney Salt Lake 76 Gledhill New York 77 Hancock Indianapolis 78 Tolmas Philadelphia 79 Alexander Boston 80 Robinette Portland 81 Mock Charlotte 82 Tidwell Salt Lake 83 Ebersole Charlotte 84 Black Indianapolis 85 Spear Seattle 86 Edgerton Milwaukee 87 Humphries Philadelphia 88 Schutzer New York 89 Michel Milwaukee 90 Holston Charlotte 91 Fairchild Atlanta 92 Mitchell Atlanta 93 Neger Indianapolis 94 Dodson Atlanta 95 Skillman Philadelphia 96 Grolie Chicago 97 Pearson Montreal 98 Baskin Memphis 99 Wright New Haven 100 Laseter Atlanta 101 Robinson Los Angeles 102 Krupp Winnipeg- 103 Loeb Chicago 104 Blustein New York 105 McClure Atlanta 106 fDavis Philadelphia 107 fScott Calgary f Blank. K-6 DISTRICT AD CHAMP a ON S Following are the adsales managers who led their respective districts on accumulated 52-weeks’ K-6 adsales de- livery : District Ads. Manager DENVER SALESMEN TOP ON ADSALES Delivered 38% of Office’s Total K-6 Revenue Jim Morrison’s sales- men contributed the largest percentage of adsales revenue to the total adsales delivery credited salesmen’s zones during the 52- week period of the past season. Most significant fact in- sofar as the past season’s adsales activity was con- cerned is that film salesmen showed an adsales-minded- ness unprecedented in the annals of this company. Adsales managers could not complain about the co-operation they had got from film salesmen. At the end of the K-5 season there were 12 salesmen who had failed to contribute a single ad- sales dollar. At the end of the K-6 year there were only two. While K-6 was a poor year for adsales, the total falling be- hind that of the prior season, the fact remained that film salesmen were more active in this phase of their job. Exactly 38 per cent of Den- ver’s total adsales delivery for K-6 came from the direct efforts of Salesmen Rennie and Paul- son, according to official statis- tics given out this week. Sec- ond best salesmen’s showng on adsales was made by George Fuller’s Kansas City crew which was responsible for 32 per cent of the advertising revenue that came out of the zones covered by Salesmen Knickerbocker, Kinser, Woodward and Kubitz- ki. Callahan’s Bostonians also were particularly active, being responsible for 31.31 per cent of their zones’ collective adsales delivery. Mayer’s Des Moines and Samson’s Buffalo salesmen also were more active than in prior year, getting 22.71 and 20.98 per cent, respectively, of their zones’ adsales proceeds. THE STANDING Following is the standing of the 35 exchanges with film salesmen based on film sales- men’s 52-week’s percentage of adsales delivery against their branch’s total 52-week adsales revenue of the K-6 season, as BOOST ADSALES BIG OPPORTUNITY FOR ADSALES BOOST ON K-7 MONTREAL 1938-39 CHAMPION ONLY OFFICE TO BEAT QUOTA; SPECIALS OPEN NEW AVENUES Determined to zoom his department to a high level and thus redeem it for its poor showing last season. National Adsales Director Ed Hollander this week launched a campaign that should produce results more in keeping with film rentals. Given the largest number of exploitation naturals ever planned for a single season and with contractual terms such that earnings will depend considerably on the advertising support the K-7 productions receive, the ad- sales department never went into a new season with a greater opportunity than it has now. Granting that the K-6 season was not productive of anticipated results, the adsales forces are out to rehabilitate themselves. Certainly a more important job than that which K-7 introduces never faced them. Their adsales delivery must show a considerable increase to reflect the advertising support the specials must get. Hollander himself is very enthusiastic and confident over what may be expected from his department. One fact is emphatic at the beginning of the new season: never have the adsales forces received greater support from film salesmen and bookers. The latter gave considerable support during the year and helped corral a considerable volume of extra adsales dollars. That this co-operation will continue but be a foregone conclusion. It will be most interesting to note what the adsales forces do on “Elsa Maxwell’s Hotel for Women” and “Stanley and Living- stone.” With the time ideal for outdoor billing and with two such exploitation naturals available, there should not be a single office getting under quota on adsales.. If quota cannot be reached by any office with such surefire exploitation bets as these two productions represented surely the time will have come when there must be radical changes in the method of adsales procedure. There will be an unusually large variety of accessories available on the two pictures and these should help every office rocket to quota. THE RESULTS OF PAST SEASON The final standings of branches, districts and divisions on 52 weeks’ returns for the K-6 season are published on this page. The Montreal branch positively shamed the other 36 offices. It was the only exchange that finished the season with an accumulated delivery in excess of quota for the 52-week period. Montreal ran away with the honors—and stayed far ahead of its every rival from beginning of the 1938 Drive to the end of the 1938-39 season It never was threatened. Jack Casey, now booker, started the ball rolling at English’s office. Then Brault picked it up and the fast pace continued with the result that at the end of the 52nd week, Montreal’s margin of leadership over its nearest opponent, Los Angeles, was 13 points. Los Angeles’ Youngs topped Johnston of New Orleans by one- half point, the latter hurdling Des Moines’ Gold in the final week of the last season. In fifth place, Corbett of St. John trailed the Iowan by only four-hundredths of a mark. Gehring’s Centrals finished on top divisionally, topping their nearest rival. Kupper’s West by 2.4 and Sussman’s East by 9.2. Levy’s Prairies finished in the championship spot among dis- tricts, leading Scott’s Midwest by 3.3. O’Loghlin’s Canadians trailed Midwest by 1.3 and headed Ballance’s South by 5.1. Coast was less than a point behind South and six-tenths ahead of Moss’ Atlantics, who led Great Lakes by nine-tenths and Bailey’s North- east by 4.7. Roberts’ Mid-Easterners finished last, four-tenths of a mark behind Northeast. Over quota during the final week of the season on adsales were Gibbons of Memphis, Johnston of New Orleans and Gold of Des Moines! K-6 ADSALESDELIVERYi -52 Weeks, as of July 29 *—i Following is the standing - of every branch, district and division on accumulated 52 weeks’ K-6 adsales delivery against quota for that full period of the completed 1938-39 season, as of July 29: BRANCHES DISTRICTS July 29th District (Manager) 1 Prairie (Levy) 2 Midwest (Scott) . . . 3 Canada (O’Loghlin) 4 South (Ballance) . . . 5 Coast (—) July 29th Division (Manager) 1 Central (Gehring) . . 2 West (Kupper) . . . . July 22nd . 1 . 3 . 4 July 29th District (Manager) 6 Atlantic (Moss) . . . . 7 Great Lakes (—) . . 8 Northeast (Bailey) 9 Mid-East (Roberts) . DIVISIONS July 22nd 1 o July 29th Division (Manager) 3 East (Sussman) . . . . July 22nd 8 9 July 22nd . 3