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NEW DYNAMO “STANLEY” EXCEEDS “JAMES” GROSS ON THE COAST Noses Out Technicolor Hit At Two Los Angeles Theatres Sensational Smash In New York City Where Minimum Of Three Weeks Indicated By Seven Days’ Gross Scene Of Sensational Opening Of Zanuck’s Thriller In New York! While Zanuck’s “Stanley and Livingstone” was winding up its sensational first week at the Roxy theatre in New York, on the Coast, at Loew’s State in Los Angeles and Grauman’s Chinese theatre in Hollywood, it was exceeding the grosses piled up at those houses by “Jesse James.” Climaxing a spectacular advance exploitation campaign, “Stanley and Livingstone” was well on its way toward menacing the record grosses earned by “Alexander’s Ragtime Band”, which was playing the same houses at this time last year. No one will be surprised if this comes about, for the audience reaction and newspaper reviews were terrific, a wire from the Coast stated on Thursday night. That a two-fisted advance, spectacular exploitation campaign is all that “Stanley and Livingstone” locally requires to re-write box office his- tory was indicated by the result of the New York and Los Angeles efforts! From Production Chief Zanuck came the following wire regarding the Coast day-and-date openings: “ ‘Stanley and Livingstone’ premiere at the Chinese theatre was unquestionably the greatest this town has seen in several years and the mob in front of the theatre was by far the largest at any opening in the past three years. “It was necessary to call police reserves on several occasions and picture did not start until 9:15 o’clock because of the inability of the audience to reach the theatre. “But, even better than the news of the premiere here Tuesday night is the news of today’s grosses ‘Stanley and Livingstone earned at Grau- man’s Chinese in Hollywood and Loew’s State down in Los Angeles. “We did today $2,251 at Loew’s State and $2,506 at the Chinese theatre, for a total at the two houses of $5,757. This compares with the following combined grosses at the same two houses on these pictures: ‘Jesse James,’ $2,650; ‘In Old Chicago,’ $4,300; ‘Test Pilot’, $5,320, and ‘Boys’ Town,’ $5,100. Of course, this means ‘Stanley and Livingstone’ has beaten all grosses at those two theatres since ‘Alexander’s Ragtime Band, for which we can all be mighty thankful.” And on Thursday the crowds continued to pour into the two Coast theatres, leaving no doubt that “Stanley and Livingstone was launched on a career that made even the “Alexander’s Ragtime Band” records seem wobbly, according to a telephonic report from Hollywood Friday forenoon. Meantime, in New York City, despite the presence of the strongest screen attractions on Broadway this Summer and the fact that the World s Fair was.averaging a daily draw of 193,000 since the last week-end, “Stanley and Livingstone” was outdrawing and outgrossing every opposition. It was- WWhjg second only to “Jesse James” and “Alexander’s Ragtime Band,” topping everything else that has played at the Roxy in the last five years, according to the Roxy’s Irving Lesser. Continued on Page 10