20th Century-Fox Dynamo (August 12, 1939)

8 NEW DYNAMO DETROIT DELIVERY IS TOPS FOR K-7’ S START The Larger Territories Show Better Earning Form—East and Coast Lead Divisions and Districts—Central Paces West, But Drive’s Opener Will Decide! The branches, with the exception of Chicago and Calgary, and the district that won the honors for accumulated 52-weeks’ delivery last season, showed a reversal of form at the outset of the K-7 year, being swamped and outclassed by outfits that finished to their rear in the old campaign. But it was still one of the Central branches, Lester Sturm’s Detroit, that launched the 1939-40 total delivery effort in possession of the throne. However, among the districts the Prairies, which emerged as champions from the K-6 campaign, turned out to be the janitors for the first week of the new season. That the returns reported for the first, week of the industry’s Golden Jubilee season do not constitute an accurate picture of the situation that greeted K-7 must be con- ceded by all who know what the field is doing. For example, there is no doubt in any one’s mind that the Prairie offices, which had been up among the headliners for months in the old season, are marking time until the first week of the seventh annual S. R. Kent Drive in an effort to get their district manager, Drive Leader M. A. Levy, off to a flying start. It is apparent that no office is resorting to any chance with regard to that first week of the Drive, all being determined to play a full part in that chapter’s anticipated big delivery. This is apparent from the presence of Kupper’s West in last position, divi- sionally, when those “in the know” are fully aware that the Western branches have been “building” for an auspicious start of the Big Push for quite a few weeks. However, although they are fully preparing themselves for a swift Drive start, Sussman’s East launched the new season as divisional pacer, but it did so with a mar- gin of only one point over Gehring’s K-6 delivery champion Central. The Centrals, which absorbed a substantial increase in revenue, larger than that inherited by either East or West, divisionally, both in Drive and K-7 seasonal quotas, are determined to defend : ;—, — the divisional championship they have possessed since their creation. Gehring frankly concedes that. The fact that the big Great Lakes branches — Detroit, Chi- Lester Sturm cago and In- dianapolis — are among the leaders and stronger than' ever both as re- gards the present and potential Drive s t r ength is some thing that the Eastern and Western di- visions can- not ignore. The Centrals’ smaller terri- tories are nowhere near as pow- erful as their larger ones. And that means trouble for branches in the East and West. Kupper’s West, first on Drive advance rentals rating, started the new season divisionally 2.3 behind the East and 1.3 to the rear of the Central. On the other hand, it is a Western district — the Coast — that is tops. But, Coast is only eight-tenths of a point ahead of Great Lakes, which can boast having the finest district job on delivery since the beginning of January. Only the 1938 Drive high score enabled the Prairies to offset the figures the Lakes district, thanks largely to Eck- hardt’s Chicago, accumulated since January 1st. And it is now apparent that the Prairies and O’Loghlin’s Canada will have to break rec- ords to finish ahead of the Great Lakes district on accumu- lated K-7 and Drive delivery. This is indicated by confidential reports New Dynamo has re- ceived from the managers of the exchanges comprising the Great Lakes exchange. BIG ONES UP The group of larger territor- ies, comprising what will be known in Drive activity as the Nationals, were the most active in the first week of the new sea- son. The branches are not di- His Division Leads William Sussman vided in the 52-week total de- livery competition. They are separated only for prize pur- poses in the Kent Drive total delivery, but in no other ac- tivity. On the basis of the first week’s K-7 delivery returns fol- lowing are the branches that lead their respective divisions and districts: DIVISIONS Division Leader Last Washington Central Chicago West Frisco DISTRICTS District Leader Coast Frisco Lakes Chicago Atlantic Washington Mid-East Cleveland Northeast Albany Midwest Oklahoma Canada Toronto South Atlanta Prairie Des Moines The larger territories’ aver- age delivery for the first week Canada Still Best On Ads K-7 TOTAL DELIVERY FIRST WEEK’S STANDING Following is the standing of every branch, district and division on one week’s 1939-40 (K-7) total delivery based on one week’s total delivery quota, as of Aug. 5: BRANCHES Jim O’Loghlin’s Canadi- ans found that effective advertising paid them big dividend in 1938-39. And at the end of the first week of the new 1939- JO season the Dominions were still outselling their U. S. colleagues on adver- tising accessories. They finished the week by pacing the other eight districts. Last season Montreal outclassed the other 36 branches on adsales. The beginning of the second K-7 week found Calgary’s Davies leading the procession, with Chi- cago’s Monette second. But among the top 10, Canada was represented by not only Calgary, but also by St. John, Vancou- ver, Montreal and Toronto. of the new season was almost 20 per cent greater than the smaller ones. Whether this is an omen of what may happen in the Drive remains to be seen. However, the most lucrative of- fice for the week among the smaller territories lagged some nine points behind the larger territories’ pacer’s delivery, ac- cording to the official figures. THE DISTRICTS The Coast’s first week’s delivery topped that of Great Lakes by only eight- tenths, but Moss’ Atlantics trailed the latter by 3.6. In the 52-week effort of the K-6 season Coast finished eighth. Lakes second and Atlantic seventh. Roberts’ Mid - East and Bailey’s Northeast, sixth and last, respectively, in the K-6 de- livery campaign, showed materially better earning power than such higher 1938-39 standing districts as Levy’s Prairies, Bal- lance’s South, O’Loghlin’s Canada and Scott’s Mid- west. Mid-East was two points behind Atlantic, but only eight - tenths richer than Northeast which topped the Midwesterners by eight- tenths, too. The latter rank first in potential Drive earning power. Canada trailed Midwest by 1 only one-tenth of a mark and led Dixie by 4.3. The Prairies were a hairline behind the Southerners. Digging analytically into the district’s figures and bearing in mind the information forwarded by branch managers, it is ap- parent that the big guns will not be placed in open display by most exchanges until the in- troductory chapter of the 1939 Drive. However, Sturm’s Detroit, Ballentine’s San Francisco and Wheeler’s Washington, along with Buxbaum’s New York, are off to a better pre-Drive start than they were in 1938, ac- cording to the figures before the writer. SOME LOWDOWN No doubt some district and branch managers are wonder- ing how their K-7 season’s first week standing on delivery would stack up their offices were they separated into two groups cor- responding with those that will figure in the Drive. Using their Kent Drive identification labels, this is the way the offices stand in their respective group on basis of official delivery for the first week of the K-7 season against one week’s 1939-40 quota (not the Drive quota, be- cause there is no relation be- tween the Big Push and the 52- week season’s standings): NATIONAL 1 Detroit 2 Frisco 3 Washington 4 New York 5 Los Angeles (> Chicago 7 Cleveland 8 Atlanta 0 Buffalo 10 Philadelphia 11 Dallas 12 Boston 13 Kansas 14 St. Louis 15 Cincinnati 16 Pittsburgh 17 Minneapolis 18 Indianapolis INTERNATIONAL 11 Des Moines 12 New Haven 13 Montreal 11 Memphis 15 Omaha 16 New Orleans 17 St. John 18 Charlotte 19 Winnipeg 1 Toronto 2 Salt Lake 3 Calgary 1 Portland 5 Oklahoma 6 Albany 7 Denver 8 Seattle 9 Vancouver 10 Milwaukee The difference in the scores of the Nationals’ and Internation- alists’ leaderships at the end of the season’s first week was nine points with the Detroiters on the long end. Bailey’s To- ronto trailed Ballentine’s San Francisco by four-tenths of a point, with the Golden Gaters 7.3 behind the Detroiters. Wheeler’s Washington, pac- ing the Easterners, is depart- mentally fourth, 1.3 behind To- ronto and 2.5 wealthier than Walker’s Salt Lake Citians. Buxbaum’s New Yorkers needed only two-tenths of a mark to capture the Mormons, Continued on Page 14