20th Century-Fox Dynamo (April 18, 1953)

From North, South, East and West They Came, Saw And Heard»And CinemaScope Wins Them EXHIBITORS WHOLEHEARTEDLY ENDORSE OUR REVOLUTIONARY PROCESS I'IISITIVeD NO iMilKlf* Si Fabian {right), head of Warners*Fabian circuit, and two of his associates, with Director of Distribution A1 Lichtman Lichtman (second from right), were snapped by the Dynamo cameraman following one of the seven demonstrations held at the studio exclusively for exhibitors. Like all leading theatre operators, Mr. Fabian and his associates were in agreement that "CinemaScope is terrific!" Extreme left, Harry Kalmine and to his left Sam Rosen. Jack Blumenfeld, Blumenfeld Thea- tres, San Francisco: I think the scope of CinemaScope is tremendous. The public will take to it terrifically. Ray A. Crombacher, Portland, Ore. Terrific! I was in Hollywood when sound came in and CinemaScope has the same magnitude. Take it from an oldtimer, this is it! David Peterson, Altec: Marvelous, terrific. Beautiful thing about Cinema- Scope is that the exhibitor can show any type of picture on the screen, in- cluding Natural Vision, and flat. Every exhibitor will want stereophonic sound, too. Georg* Mann, Redwood Theatres, San Francisco: All I can say is that the new process will increase seats 25 to 100 percent. George Dunlap, MCM Theatres, Buenos Aires: Wonderful! Really won- derful ! Larry Bearg, Famous Players Cana- dian: I saw Cinerama, and Cinema- Scope gives the same effect. It will sell just as many tickets at the box office and is cheaper than Cinerama. Cinema- Scope is more practical, and is a revo- lutionary step in our business. Seymour Peiier, Metropolitan Thea- tres: Tremendously impressive. Has the potentialities of recreating interest in our business. Murray Saffle, Northwest Saffle Cir- cuit: Very wonderful. Shocking is the word. Bill Connori, John Hamrick Thea- tres: Wonderful. Enjoyed it more than Cinerama. In Cinerama the picture bothered me. This is smooth—plus less expensive. It was well worth coming from Seattle to see. Lowell Skilliter, Toledo: Marvelous. I'm going to get back into the stock market. Ray Handry, Intermountain Thea- tres: This is terrific. You are there with it. You are in it. It's going to renew our box office. TREMENDOUS! Sid Cohen, Film Service Circuit: This will bring people back to the theatre. David Flexer, Flexer Theatres: It's a wonderful job! I'm glad to see that it’s in the hands of Spyros Skouras. He knows the problems of the exhibitor because he was one. I'm buying six CinemaScope systems for my theatres as soon as they are ready to take the order. Louis Schine, Schine Circuit: I've seen many great changes and improve- ments in the motion picture business. To me, CinemaScope is the greatest thing since the coming of sound. Max Cohen, Cinema Circuit: "Just thrilling. Sensational. Revolutionary. Skouras has the world as his oyster and it all depends upon how far he wants to open it up. Si Fabian, Warners-Stanley Circuit: CinemaScope is the greatest standard for motion picture entertainment in the market. I sum it all up by saying it's terrific. Harry Brandt, Brandt Theatres: This is what the entertainment buyer will buy in droves. As for me, I’ve already put in my order for CinemaScope in- stallation. Page 12 Fred Schwartx, Century Theatres: How many CinemaScopes can I get, and how fast?” M. A. Lightman, Malco Theatres: Just as vital as sound. I've already or- dered the first CinemaScope installa- tion in the South. William Elson, M inneapolis: Very good, and in a year it will be even better. Another good thing, it doesn’t look too expensive to install. Jack Coldberg, Eastland Theatres: CinemaScope is a great spectacle and it should revolutionize our business-—- we need it! I. H. Harris, Burley, Ida.: It's mar- velous. What would the perspective be in a small theatre? If we could have the same perspective on a smaller screen for our rural theatres it would be ideal, and would mean big business. Al Knox, Salt Lake Theatre Supply: Very good. PRACTICAL John Greer, Jr., Santa Fe: It’s very different. It's practical. Mario Bachechi, Albuquerque: It adds much more than what we’re showing now. It'll be great for drive- ins, too. Moe Horwitx, Cleveland: It will be a shot in the arm for our circuit. Frank Roberts, Cooper Foundation Theatres: This is really the salvation of the motion picture industry. It is really V.J. Dugan (extreme right), our Denver branch manager, proudly poses for Dynamo with six of his leading customers following one of the demon- strations of CinemaScope. John Greer of Santa Fe, N.M., concluded CinemaScope" is indispensible to the future of our industry and practical.” Rick Ricketson of Intermountain circuit said: "CinemaScope exceeded my highest expectations and I have already ordered its in- stallation in all theatres on our circuit.” Frank Roberts of the Cooper Foundation’s circuit said: "CinemaScope is really the salvation of the motion picture industry.” greaf. We are starting right now to make plans for changing all of our theatres over to CinemaScope. Ralph Drewry, Uptown Theatres, Tulsa : I have the measurements already that are necessary to convert our thea- tres. This is the greatest thing that has happened in the picture business. Joe Turner. Lawton Theatres, Law- ton, Okla.: I have never been so en- thusiastic before about anything in our business. I am making my plans imme- diately to install CinemaScope. Ed Rowley, United Theatres, Dallas: I think this is the greatest thing since sound It is just terrific. S. L. Oakley, Jefferson Amusement Co.: This is just great. There isn't a theatre we operate but what we can install CinemaScope as soon as it is available to us. BREATH-TAKINC! Frank Mantzke, Northwest Thea- tres: I am thrilled! It's breath-taking! It’s revolutionary! It's the coming thing! I just hope they can get lenses for all theatres at the same time. Roy Brown, Booking & Buying Serv- ice, Portland: Excellent! I like it better than 3D. John Parsons, Telenews Co., San Francisco: "I was very favorably im- pressed. I. Okuyama, Shockiku Motion Pic- ture: Very good. Wonderful! We are worried about TV in Japan. It started in February but we can combat it with this. I think it is one of the greatest things I ever saw. Mac Krim, Detroit: I think we're back in business. What we're actually doing is making TV smaller and small- er. With this dynamic screen I think we can't miss. When we sit at home and see the postage stamp picture the contrast is going to be so great, that TV is going to be obsolete like the silent movie. Patrick J. Dee, Gregory Circuit: Mr. Skouras is to be congratulated. Cinema- Scope is a boon to the industry. It's wonderful! S. L. Oakley, Jefferson Amusement Co.: It’s great! Better than anything I've seen and I've seen them all. We can install this in our theatres as well as in our drive-ins. Joy Houcks, Joy Theatres, New Or- leans: It's greater than when sound came. Sam Landrum, Jefferson Amusement Co.: I saw Cinerama and all the 3D's, and CinemaScope is the only really practical system I have seen. John H. Harris, Harris Amusement Co., Pittsburgh: This is the answer to TV. If makes you feel you are there. It s not a novelty. I was as enthused over the intimate scenes as I was the spectacular. H. J. Fitzgerald, Wisconsin Amuse- ment Co.: This has the same construc- tive impoct that sound had and that unquestionably means new horizons for motion picture theatres. CinemaScope is completely revolutionary and a tre- mendous improvement. Heaton Randall, National Theatre Supply: It’s very fine. I will have it in all theatres I own. E. D. Martin, Martin Circuit: Won- derful.