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DIRECTORS, WRITERS, PLATERS IMPATIENTLY AWAIT CONVERSION OF ALL PRODUCTION TO CINEMASCOPE Almost every important producer and director ack- nowledged he was profoundly impressed with the magic and unlimited possibilities of CinemaScope. Above, A1 Lichtman is stressing a point for Jesse L. Lasky, (left), veteran producer, who personally told this writer: "I am postponing the start of my picture until I can get a CinemaScope lens. Cinema- Scope is out of this world.” Mr. Skouras, who alternated with Pro- duction Vice-President Darryl F. Zanuck and A1 Lichtman, in discussing details of CinemaScope, production-wise, is charmed to see Olivia de Havilland, co-star of "My Cousin Rachel,” at the demonstra- tion for stars and leading players. Mr. Skouras happily and proudly accepts the congratulations of Columbia Pictures Corporation’s President Jack Cohn (center) and others at a showing of CinemaScope for company and studio heads. Every top industry figure attended. hundred top screen stars and principal players who marvelled at the wonders of CinemaScope. John quickly saw how the CinemaScope process would tremendously add to the excitement and realism of out- door or he-man screenplays. Listening to him is Mr. Zanuck. Executive Vice-President W.C. Michel (extreme right) appears with Max Cohen, a leading New York ex- hibitor, Eastem-Canadian Sales Manager Arthur Silverstone and lovely Vera-Ellen, co-star of "Call Me Madam.” William Perlberg, one of Paramount’s ace producers, attentively listens to Presi- dent Spyros P. Skouras ex- plaining the economical phase of CinemaScope. Murray Silverstone, Pres- ident of 20th Century-Fox International, said Alfred Hitchcock, (left), the noted director, was "whole-heart- edly and enthusiastically sold on CinemaScope.” Mr. Lichtman (left) and Mr. Skouras are ob- viously very pleased that among the stars who appeared for the demonstrations was none other than Judy Garland. At the extreme right is Judy’s husband. Every important box office screen star who attended the demonstrations expressed an eagerness to appear in a Cinema- Scope picture as quickly as possible. Director Walter Lang was particularly interested in the demonstrations. In fact, the director of "Call Me Madam” is cur- rently preparing the first CinemaScope musical, Irving Berlin’s "There’s No Business Like Show Business,” that Sol Siegel will produce. That’s Mr. Skouras with Mr. Lang. Poge 18