20th Century-Fox Dynamo (April 18, 1953)

TOM GILLIAM’S CHICAGOANS MOBILIZE FOR PRE-CINEMASCOPE DRIVE Branch Manager Tom Gilliam (seated) lost no time, after his arrival in Chicago from the recent Coast demonstrations of CinemaScope, to rally his dollar delivery crew to application of an abnormal effort to effect a maximum liquidation of all available film between now and the first of October. He is surrounded by members of his sales and booking staffs. The Chicagoans look ahead to the best quarter in their history, but are taking immediate steps to insure delivery of their assigned quota in the third quarter, too. In brief, Chicago, as Tom Gilliam told your reporter at the Coast, is "out to earn the 1953 delivery championship" and "we intend losing no time piling up an in-J creasingly wider margin over other aspirants for that distinction.” Good luck, Chicago! "Inside” Facts And Figures PRODUCTION Latest News From The Studio R ICHARD WIDMARK will have the male lead in the CinemaScopic production of “Hell And High Water”. . .Harry Carey, Jr., has a principal role in “12-Mile Reef,” now being CinemaScopically filmed off the coast of Florida. . . Elia Kazan has been mentioned to direct this studio’s final 35mm production, "Waterfront.” H ERE’s good news: the CinemaScope special, “How To Marry A Millionaire,” will be our Anniversary Week and Thanksgiving release. . . And put that other Cinema- Scope production, ‘‘Prince Valiant,” down for Christmas pre-released. . Frank McCarthy’s first CinemaScopic pro- duction will be “Assignment In Stockholm,” and go into production when the right cast is available. L OOK for a score of Irving Berlin songs in "There’s No Business Like Show Business”. . .That our first musical in CinemaScope—will go before the cameras late in June, or early in July. . .liter Reynolds, a TV and radio actor, makes his film debut in "The Robe”. . . "The De- metrius Story,” starring Victor Mature in the role he plays in "The Robe,” is planned for release late in 1954. Frank McCarthy ILBERT Roland and J. Carroll Naish (Life With Luigi) wiU Play Greek sponge-divers in “12-Mile Reef,” most of which is being filmed underwater. .. “Vicki,” with Jeanne Crain, Jean Peters, Elliott Reid, Casey Adams and Richard Boon, will be our last 35mm re- lease in November. D AN Dailey will be among the many stars in “There’s No Business Like Show Business”. . .So will Mitzi Gaynor. . .Julian Blaustein is busy preparing a CinemaScope production of ‘‘Desiree,” the Annemarie Selinko novel that has zoomed among the best-sellers. . . Looks like Richard Bur- ton will draw the role of Napoleon in “Desiree.” E VERYTHING points to "Three Coins in the Fountain” being our sec- ond CinemaScope production to be filmed abroad. . . First will be the Harold Foster novel, ’'Prince Valiant. M . . . As already reported in this journal, "Three Coins in the Fountain, M which will be "shot** in Rome, with Jean jsjegulesco directing, will be an all*star affair. Page 20 Florida Salesman Longdon Sets A Splendid Example! 20TH CENTURY.FOX FILM CORPORATION WEEKLY ACTIVITY LETTER W/E 3 ~^/ ~ *5~ 3 NO. POSSIBILITIES. joO /rUCHTMAN C AARON DIVISION MC* BRANCH MGR RECAPITULATION \ OOllAR VALUE I. i i ,0. ; "swvfr | i=~ jaillaS-i. 1 pi P— ■ l/ WI S<iS -* i _) i *"-’ 1 RECAPITULATION ADVERTISING SOLO AMT It is all a matter of intelligent planning—and following through! Phil Longdon, our Florida salesman, operating out of the Jackson- ville office, again has proved the accuracy of that formula. For in- stance, in six days, he called on 13 accounts. To these he sold and booked 32 feati*es and 174 shorts. The above report speaks for itself. What Mr. Longdon did, you too can do, Mr. Salesman.