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EXTRA! FIRST CINEMASCOPE DEMONSTRATION IN FIELD SCHEDULED FOR APRIL 21 AT ROXY The first of a series of CinemaScope demon- strations to be held this spring in the United States has been scheduled for the Roxy thea- tre in New York for Tuesday, April 21. Also at press-time announcement was made by President Spyros P. Skouras relative to the incorporation of several subsidiaries to deal in CinemaScope equipment. CinemaScope Products, Inc., has been incorporated for the purpose of serving as sole distributor of the Miracle Mirror wide-screen. The Miracle Mirror Screen is being manufactured by Miracle Mirror Screen Corporation. In the same announcement Mr. Skouras made this significant statement: "Miracle Mirror screen is completely compatible with and suitable for CinemaScope, Eidophor Theatre TV- in color, standard, 3-dimensional and other wide- screen projecting systems.” Meantime, manufacture of CinemaScope lenses is under way at the Rochester, N.Y., plant of Bausch & Lomb. This company’s engin- eers worked with Bausch & Lomb designers in preliminary work on the camera (filming) and projection lenses, the latter of which will far outnumber the former by a large ratio. T HE manufacttre of Cinema- scope lenses for the revolu- tionized new wide screen certain is speeding up. . . This week Mr. Skouras signed an agreementwith Bauch & Lomb of Rochester, N.Y., for the manufactine of the lenses. . . Each lens will be stamped with the CinemaScope name. . . Deliveries on the flrst order, said Mr. Skoiras, are to be completed by Jime 1st. . . More pro- ducers, in addition to MGM which has signed a contract for CinemaScope lens, are expected to sign ig> to make Cinema- scope productions because of arrange- ments conflicted with Bausch & Lomb. Y OU will be happy to know that .Assistant Western Division Manager Bryan (Buck) D. Stoner is convelscing at his home, following his hospital siege. . . But it will be a month qr so before "Buck” will be allowed by his doctor to resume his duties. . . Eugene H. Mc- Farland, our construction engineer, has been named CinemaScope installation co- ordinator by Mr. Skoiras. . .Home Office Representative Alex Harrison returned to the Home Office this week after repre- senting the company at the exhibitors’ convention at Louisville, Ky. Rae Morganroth and Mary Gimmit were eye-filling Home Office visitors. . . Kanasa City cashier Mildred Bean has recovered from an operation. . .Look for first Cinema- Scope installations at key-city first-runs in New York, Los Angeles, Chicago, Philadelphia, Detroit, Boston, San Fran- cisco and Washington. . .San Francisco’s Mary Lou payton has been promoted to a contract clerkship. . .Our sympathy to Kansas City inspectress Mrs. Erna Batchelor whose daughter recently passed away. K ANSAS City shipper William Johnson Alex Harrison cent operation. . . Marion Jorgenson is on the San Francisco staff.. .Omaha’s charming Norma Parr has middle-aisled it . . .Omaha’s popular assistant booker Evelyn Machmuller takes the matrimonial leap next month. . . Producer Robert Bassler’s lovely secretary, Ellen Potash, will be married May 2 to Arthur Schwartz, U LRIC Bell is the new President of the Home Office Family Club. . .Other officers include: • Leo H. Israel, Vice-President, and Marion Murphy, secretary. . . The new Board of Gover- nors consists of Fred Bullock, Bernie Bozzone, Harry Rein- hardt, Walter Bishop, Robert Warsk, Elsie Boland Collins, James Cronin, Joseph Angris- ani, Doris Adelman, Mildred Carinar, Larry Ayres, Tom Callahan, Fay Eichler, John Gallese, Romayne Griffin, John Culkin and Gertrude Stuttman. . . A new treasurer will be named at the next meeting of the Board of Governors. F RANK McCarthy has suc- ceeded Jason Joy, re- tired, as studio director of public relations. . .Detroit’s 107 Years Of Faithful Service! This quartet of enterprising bookers at Abe Dickstein’s New York together represent 107 years of faithful service to this organization. With parenthetical reference to span of years each has served this company, from left to right they are: A1 Mendelsohi\, 28 years; Louis Kuttler, 20 years; Peter Fishman, 24 years, and head booker George Blenderman, 35* years! And they never booked as efficiently and enterprisingly as they are this year! No wonder Manager Dickstein is proud of them! And so is your company, from President Spyros P. Skouras down the line. a wealthy Waco, Tex., textile tycoon. . . A honeymoon at the Algiers Hotel in Miami, Fla., was to follow this week-end’s marriage of Rose Drucker and John Kovary. L OOK for a long-due rally at Charles Kosco’s Buffalo. . . Bob McNabb’s Cincinnatians are on the march!. . .New Haven’s head inspectress Belle R. Hoffman is celebrating her 20th year with the com- pany. . . “Call Me Madam” is nationally matching “With A Song In My Heart” business. . . C. Stewart MacGregor is man- ager of our Manchester, England, branch. . .Eastern- Canadian Sales Manager Arthur Silvers tone has good reason to be proud of Pete Myers’ Canadians for they are departmental leaders on delivery for the first two weeks of this quarter. Robert C. P OKKA V. Prabhu has McNabb been named general sales manager for India. . . For Eastern Supervisor Edward Ugast wound up his furlough in New York and returned to Tokyo, Japan, where he makes his headquarters. . .Our first CinemaScope special, "The Robe,” will come in several days under schedule And "Vicki,” co-starring Jeanne Crain and Jean Peters, has been brought in under schedule!. . . Pro- ducer Robert Jacks and director Henry Hathaway have picked some "pips” for "Prince Valiant” "locations,” the studio advises. S ebastian Amato has been promoted from shipper to booker at Jim Dugan’s Denver. . .P. Croyle succeeds him as shipper. . .Edwin Michalove is the new student booker at Jim Connolly’s Boston. . . Jack sin's is on “Hi” Holston’s Charlotte book- ing staff. . . Phylis Beaton is Cleveland manager I.J. Schmertz’s new secretary William J. Murray is a student booker at Tom Yotxig’s Memphis. Page 22