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,flOW TIM* At The Movies — by Bradford F. Swan io/fywood s Answer nemaScopi >auty Over that new e ^instonightatt; maScope 'The Robe' Makes icious Debut at Majestic Theater presents or distended—as they so often dol a 20th Century- in the cas< of wide-screen projec-J pduced by Frank lion of pictures not actually de- P by Henry Roster vised for a screen of these piopor- UK*nic,l ss «£drsrssu ««*• V by Philip Dunne tions, |vel by Lloyd C. fist: ■Richard Burton .. Jran Simmons .. Victor Mature ..Michael R , xrl I. Sponable, ... 1954. producer with the - : Dr -eview With a perfectly ourish, 20th Century-Fi ly unveiled Cinemasi i0,000,000 gamble on tl the movie business. | nperial Theatre, a spei ew demonstration was E its work P crfe s ct ^ 'attractions in , hibu srs?jnsr?.«•*- co-operation in tnei * enpeial based “SSSK Sisters”. Kellogg’s “‘“‘"“Ventures of a paratrow concerns the ad ‘ Hnrtor a corpsman ^TyalTanadian Air Force in the^pro; ernmental agenctes^for^^ duction Ol . __Srrinal I Glowing Story As a story on film "The Robe" seems likely to take its place at l p the head of the list of Biblical] Robm-on movies. It glows with faith and Turin Tnalchpj- it is imbued with drama., In such pi'n * ar ct B \ y T a matter as the sulfgg ... lorr Morrow Lora it brings horn E Kn Addi*m« r cruelt y of His death ■ • . Leon A skin ing force. Frank Pulaski, David Leonard! The movie. simphj new ultra- also contains perforn lew. Wide Screen Hailed ly Movie Representative Graphic Sight and Sound Effects Achieved In Wide-Angle Films By JACK HASIIIAN in.', n't "tho 1(? 1 " d “ s . try is r ^ in S its °"n version of atomi 1 1,0,1 (d I lie entertainment front. The movie industr lr.it Iry has been making a bid’lately Movie V °L. I NO. 1 to a By WILLIAM HOGAN Drama Editor, The ChroniHe A complete change-over to three- dimensional color movies by 5000," theaters throughout the United * States will be launched this year In the greatest motion picture revolution since the talkies. Tite Chronicle learned yesterday. Almost every studio in Holly- wood wijl either shut down com- pletely or slow production to a walk during the next, few days while details of complete conver- sion to "3-D' -films are worker out. j-v DECEMBER | 953 CiJ»y namo sp tROS P. SK0UR4s President The March of CinemaScope young doctor, Revoluf In the Moviei H ollywood ( a p) _ tury-Fox ann verting immei photographic ter that treat dimension illus :ates changes i ndustry as revt he advent of so The device, called hermits filming in c ection on a screen ». lalf times the ordinar] ° tfive almost life- o the p! Virginia Jescufteam’comprising a example* 5«/.n ” with Arthur cial. P roduction stepping up C OMBINED and 386% « era averages in r evolutionary ajsur. Vagner co-s U‘ _ .Progress is r ^ r f TV Jn-color "Prince I ahant i ar ge-screen theatre : t“.°>«• P of 368% in 8 ross receiptS ■ backed up by would be good on ! phonic sound screen. Richard Bi\ .•itlor, is just Roman tribune docs 4-1 anyone has and Miss Simmons,j 1 ast and im- smaller role, is very I P io\ie projec-j But the surprising t 1 admirably was the interesting spectacular small roles were playr; ‘glimpse of Richard || st the sort tius Pilate, for install its pTesnior.^^ rijjn^n^ ippeif new hit increases oi r " pr e-CinemaScope attendance ove . P : ctute theatres effected by motto P Robe ” or that P p «ented Qctober d A Millionaire dwmg wit h the O \n<i uS * r ■ * rtfOC -;x si s. -“■**• c, r rr« one year ago > De ^ ouras contracted with President Spyo ^ hts to his anamorphtc Henri Chretien for ngh ^ datR X ARGEST Miracle ^Detroit, measuring T.is at the Fox theatr 1 Radiators » feet. • designed expressDj-o the first story wr iten tunitie s take advantage of the^^P^ oilers. . ;N«nna director wit h makes his debu 23 .year-old - traya l Jay Robinson, ^he^„e d h . gh prais e for firct new star i.nages bse to was jr V'g hl a Scol>e .ornrdy jstry theW m ^ e »° U ipe P T< Ne T<*?a P' ayed 'l l orchestra p a \l >h° nes 4 from as ”-;v, P v would b< - cropnoi— from - e 4jfwou’ aS 1 ctuaUy on iprocess l sir- e °* [ screen |p adjust he a udi- Cinemascope playwright-producer, “Night People . • • stage actor-wnter- • iC n seen 1 the mid- •d effects were acw . mpr cs* m uch ne effect. omemafe J IC is| wension^ ^ a {| of dep ' „ne is cf process, quitcj b y Cinemascope. . • . had been screen n a ;^s-e^4 U> v r • cs.time possession — TUDGING trom in P t b eat res as are equippe SU P C K . “Pink of a t this writing „ m .c cope 1954 =-r— •. , “pink by feb. *• l: „ *“ feom JSX jj’-S V 1952 Dec. 18—Spyros P. Skouras, president of 20th Century-Fox, and Earl Sponable, research director, see demonstration of CinemaScope in Nice, France, by its inventor, Prof. Henri Chretien. Dec. 18—Mr. Skouras, on behalf of 20th Century-Fox, takes option on CinemaScope lens. 1953 Jan. 18—CinemaScope lenses flown to 20th Century-Fox studios on the Coast. Jan. 26—Production Chief Darryl F. Zanuck views preliminary Cinema- Scope demonstrations. Jan. 28—Mr. Zanuck picks Lloyd C. Douglas* f, The Robe” for Cinema- Scope. Feb. 2—Messrs. Skouras and Zanuck decide on conversion of all 20th Century-Fox product to CinemaScope. Feb. 13—Signs 10-year agreement with Prof. Chretien giving 20th Century-Fox exclusive rights to manufacture and distribute Cinema- Scope lenses on a world-wide basis. Feb. 23—Production commences on "The Robe.** March 17—20th Century-Fox holds first public demonstrations of Cinema- Scope in California. March 18—Metro-Goldwin-Mayer Studios contract to employ the Cinema- Scope process. April 1—20th Century-Fox schedules productions in CinemaScope in 1953 and 1954. April 14—Bausch & Lomb, optical firm, concludes agreement to produce CinemaScope lenses exclusively for 20th Century-Fox. April 24—20th Century-Fox holds first public demonstrations of Cinema- Scope in New York at the Roxy. May 11—Development of single-film stereophonic sound announced by 20th Century-Fox with four magnetic tracks on one strip with the picture. The CinemaScope aspect ratio is reduced from 2.66 to 1 to 2.55 to 1. July 21—Mr. Skouras says 20th Century-Fox’s foreign CinemaScope commitments alone total almost $10,000,000. Aug. 11—Announce cut in the price of CinemaScope lenses from $2,875 a pair to between $1,800 and $1,900. Sept. 16—CinemaScope and "The Robe** have their world premiere at the Roxy theatre in New York. Nov. 4—"How To Marry A Millionaire,’* second CinemaScope production, has its world premiere at the Fox-Wilshire theatre in Los Angeles, California. WILLIAM I £xec utiv rosperrty ft ALLEN “ C0D e productioi ClnC », wav to becomir its ''• ay tur K” . on natures "of tirr motion P>ctuT t e ; iv on the ' ° n he rates * s Mi 4'® 8 because it So,om ®KS\r lacked—“robus what"KSM " lght S exy mor * n u e say* it will bring tions. B' r 'to absolute t Gable back to » , s | popularity »nd L role. , W * K Vma«b > nu,l£ ' , •* r Vw-opr with its *’ •. Get. (dated the h. *1" . r *‘* e *er produc musit*** € ' v fi oW Unc believes. .. stessz than . ‘C. M/CHEL iV# Vi «-Pr.s ident DARR YL F> Zanuck In Ch Ce ' Pres,<< enf Chorge Of P ro d uetion A <- lichtman • e '° r 0f distribution 1 ■ CH »“. L F eimfelo ‘■ a — r-~^. £c T ve 0F|, ' CEB! Wilt * . Mender *on. W,lf t’‘d J. Bodio. As Vi, kowiti. slstonf General Counse^O,'^ Com Pt'olle,i 'otary: C omp , c * ^oegel. DISTRIBUTION Executive A^u*^ GEHR 'NG home office- ba • eneral Sale1 short Woviefone Aari on, Wo Hag er "»->• c.::r r n Clover. N. Y. |>P)__Th | s newest proces I f fremiere in City’s k History lor. McKINNON In st- wtts turner d Boulevard las Hianoger selects r; ' non ° a N «ws 'lei..*" J ° neS ' * a ’es manager. div,sior manager „ = :«o, Denver, U , i *?" Jobber, W... re ' and Seattle). HaT r*’ P °”'»n<f, Or. ^° n - Charlotfe, Dallas i . y G - Ballance S 7. S , olt Lake ° nd 1 Oklahoma ‘ 0nv, "<>* Memphis Z ( ^anta, ° po1 *. Des Moines X 0r '° n A - Levy Mid ?' leon * Uui *>- Martin Mn.T* a f. Ci 'r> Mili'a^V' ( ^ne- ered Bi» .ions, urcs iovie a V-? VC 1 ‘ ii e ' V". u v The Robe'Opens Ira o f CinemaScope NrSpyr» sSk0ttraS good bT ° n * communication* "The B° be " '* of the young « Marcel'us. and with the H°b. aignod to peror Tibenu*- Hcipate m execution ot gamble* f° r Rob. He ha A <hnny and B^a," ,°™ha and ton , PhilodelnT o) - C Glenn HaZ^ A, ' fN '« York Centra/ (Cleveland "1 P . i,,shur S)h). Tom'S "’m < c l °‘ hin 9' ^©ter M v „ ft — ' '-•Hcinnoti. DatmT . * ^ c C/easte r Jo ^n, Vancouver andl?- (T ° ronto ' Calgary , " d, ’ ono Poli*)' assistant diviV.Z nnipe9) ’ °"' reo1 ' S '- and Bryan D. Stoner * ANAGER S: Paul S Wl U ■ J- BRANCH 5 ° n ' So “">. Atlanta Go D NAGER S: Albany u v Connolly, Buffo,;; N ^ C ° ur «Y- BostJ,” N « R os F H »'*to„;'chi" B ’ H.C., Jahn“E: 0 H°;,^ Y -' b.°7"' ^ Cincinnati, 0 n ^ on - Chicago III p CO ' Ct, orlotte, «rss t ". LTSft : §""vr ... • u agan. D es ^Hendon j. n # Conn*/ i^!” ph J; Ur. ,0 " Dovid's:*^- IOSR PELSWIf'K iVORK—So you tiiinl ,‘en everything in mo pit till you see Cinema CinemaScope is 20ih f. Fox’s new and enor- exciting wide-screen Di ,7*—'. -lacksonvill. ei * n d'anapolis D ® ,r oit «»“ Joseph R. nI'*' P,a “ T.P. Tidt.ll g' Rob «” Li u phis. Ten/),, T nn ni . Angela,,' Col" C ''y.' »■ Loren,rM- T ° m W ' V, “oven, C. A. hi*. ch ri*topber wiU b« ^ run rhe Tights,’ Zanuck’s Gladiators “Helen Of Troy gamut to the spectac “The EgyP tian MGM’s ’Ben Hur 1 TOP BRASS HERE I Some of the "top brass' “Demetrius - > a nd Warner Brother , YO c v\oW. Y."l yb' . v0 v- , ot ,,p-J c\o^. \\' c ,v.<- ixstion that innocent m Bob. becon a thought aubjact fc ... iih*t. tpH* thrrstopb*' „ ra claim opffsbment iUusio n o 1 T. * -i'-' . .at sxrhat C / j, ' a * ' Minneapolis ^bwauLe"^/^ 1 ';' -°nn., R en a p. S/ ^'Ha, Soul u V '**' ^°ck Brian#. New M y*; S r"’ N «w 0rl e U a n , MO , IUaW - "«» p/'Y- Oklo., M v y °'\ N -T.. Abe Dicks, • L °V; Wi,lia P> , Phi '°d.i phia. p; c°* b ""e- Omaha, n! ^'"homa impany’s been IPH less lension bolding Creates Effect *»«*• oa to SpY t0 * of 20tH Cinem»; Kb. Hob* elz:?"?;, Chat*,e D s''rr* “y- i ^'*X' iNADIAN°£IRANC iTa*” 9 ^°* n/ "o^C ^Jos^ f *h B*° ^ ^enHIe* A- Cringan M„ . H , MA NAGERS: Col ph B ' Ro *»n. N-B.. Re„i„^ 0n ::* 0, r Qve„ G.rry L 0 ' 9 ^' Alta., Robert j Ch ' Teronto, On,.* S »- John, Jomes E. Po,,.„/ n V £° r . J - Beatti..' • W,nn, peg. Man.. Van : R ' 9inold March ancouver, B.C, By KATE CAMERON . . //,*> Uollu s r Irttm + ★ ★ + . (For The Robe) ★ ★ * * . (For C inemaScope) ki.tnrv began last night the motion picture n f the barn studios a develops that ts mte s a far cry from Lubin, Sigmund Sell rlnt.a tll Ihol Joseph H. Huber. ROGER FERRi. tin Cinemi lJ ’em in City Debut Editor York (INS)—Filmlanc ed in New York Iasi ts latest weapon In th« o combat TV. This is thi jnovie teehnique “Cinema 1” featuring a screen 2M : ordinary size. maScope” makes n< |s of presenting a third di lion. It seeks to "create th< ion" of a third dimensioi Mgh its large screen am jy sound tracks wired stra /•ally throughout the theatei iventieth Century Fox, wh Hoped it, claim it could b tailed for one-fifth the cos [‘Cinerama.” A studio spoke) n said more than two thoi _ d orders for films have bee received. rrViA firct onrh rWrtvlA * Tnil>