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WHAT REPRESENTATIVE SHOWMEN SAY ABOUT Century-Fox's Sol Schwartz, RKO Theatres: From the first time I saw 20th Century-Fox CinemaScope I was convinced here is the greatest lift our business has had. Now with returns on "The Robe” and M How To Marry A Millionaire” in, none can sensibly dispute the fact that this process has re- vitalized box office patronage—and to an astronomical level never before attained. Joe Vogel, Loew's Theatres: CinemaScope has spoken for itself at the box offices. The public in no uncertain way has given CinemaScope its stamp of approval. Harry Kalmine, Stanley-Warner Theatres: The public verdict best bespeaks the greatness of CinemaScope. I cannot see how any showman can quarrel with the demon- strated fact that CinemaScope has given the motion picture an importance exceeding any attached to it in the past. Charles Skouras, National Theatres: We have conclusive proof now that first-rate pictures produced by CinemaScope offer the best chance, in my judgment, to bring to motion picture theatres millions of patrons we have lost. John Harris, Harris Theatres: CinemaScope is a life- saver! It is giving the public a new thrill. It promises great motion pictures dwarfing the best Hollywood ever produced. The world’s record-setting earnings of "The Robe” and the long runs it has earned, in my opinion, indicate that from every standpoint CinemaScope has lived up to the public’s highest expectations. Leonard H. Goldstein, United Theatres: There is no question that CinemaScope has aroused a new public in- terest in motion pictures. "The Robe” box office returns tell a story that has given many a former discouraged show- man a new lease on life. Hon. Frank Walker, Comerford Theatres: The motion picture enjoys a great re-birth through CinemaScope. Its im- pact, its scope and realism combine to make the motion picture more attractive than ever. We have conclusive proof that insofar as patrons are concerned, they have em- braced CinemaScope. Sam Pinanski, American Theatres: Amazing is the word to describe the great effect CinemaScope has had on both motion picture theatres and on the public. Spyros Skouras merits the thanks of the entire industry for pio- neering, developing and presenting CinemaScope, and making it available to everybody. William Goldman, Philadelphia: CinemaScope so far eclipses any other entertainment medium that a comparison is out of order. Public preference is growing tremendously and there is no doubt that CinemaScope has opened up an entirely new and brighter era for motion picture theatres. Morton Thalhimer, Richmond, Va.: CinemaScope is an advancement as productive and far-reaching as was the advent of sound. Louis Schine, Schine circuit: My congratulations to 20th Century-Fox and particularly to Spyros Skouras and Darryl Zanuck for CinemaScope. It has rehabilitated our business. Every producer should adopt the process, for this is what the public wants and no other process so definitely gives the entertainment excellence we have seen CinemaScoDe