20th Century-Fox Dynamo (December 1953)

‘The Robe’ Casts Spell Robe' is great BW Over Premiere Throng * f he K ~ --c«,nJ '’YE I overcoming the spectator leased oy 20th Century-Fwc. Vnr**•*»■* >y 20tl . *nry KosUr. Screen piay h le based on the novel b: t. uoutlai. At the Fox Theatei Richard Burton, Jean S:mons. Mature. Mlchae) Rennie. Jay R Dean Jatfer. Torln Thatcher. t oon#. Betra St. John, Jeff J rnest Thetlger. By AL WEITSCHAT More than 4,000 pesons the Fox Theater last nigh were enthralled by a ne\ perience In movie going. They came, they saw, anc were conquered by the ma; CinemaScope, the wide s process to which the 20th tury-Fox studio has pinne hope* for the future. It w.- troducedb^TTieRo^gl^ Hi Avt. Damonstrqt r est Audie On Seeing < By Dot Frank Newman, president vergreen Theaters, turned ih Ave, Theater over to a di nstration of Cinemascope ; toreophonic Sound Frld l o r tt i n g, and his audio oured out an hour later rav dth astonishment and deligtv It was a tough audience leSse. It was made up mo:I f show business people ; amilies —exhibitors and tl uppliers, and a -sprinkling he press. This reporter will say righ he outset that 20th Conti <’ox seems to have the I hing that has rome along yi t- product that is far superio ID and some of th e ot ‘~~~ ipments iha^pjpi^ 0 ;out Uforv told on CinenwScopj P ox Announces New Cinemascope (Continued from Page One) simulates third dimension to the extent that objects and actors e audience. EDITORIALS THURSDAY. SEPTEMBER 24. 1953 '■“mem 0 Is ^on de t* e - s s * aV°T« that "• f* tf ■c\a^ s - ol pre toc'^^aV. ' n 5Se>* o rwonV>' ,tUl on ,bo' v me" 01 .. tiro “ .i,r * cl M ul° r 1 the tvV CinemaScope Postscripts Of Interest T ENTATIVELY scheduled for 1954 pre- release are these 20th Century-Fox Cine- maScope super-specials: "King Of The Khyber Rifles” in January; "Hell And High Water” in February; "River Of No Return” in March; "Prince Valiant” in April; "We Believe In Love” in May; "Night People” in June; Irving Berlin’s "There’s No Business Like Show Business” in July. . .Subsequent months will bring "Garden Of Evil,” Darryl F. Zanuck’s "The Egyptian,” "Desiree,” "Untamed,” "Pink Tights” and others. . . Obviously, the best motion pictures of 1954 will be in Cinema- Scope! A LL-STAR casts will feature CinemaScope super-attractions scheduled for release and production in 1954. . . That will be true not only with 20th Century-Fox’s Cinema- Scope productions, but also those forthcoming and planned by other major studios and inde- pendent producers enfranchised to utilize the CinemaScope process. . .Three hundred and 37 new motion picture theatres, all flrst-run, are under construction or planned for con- struction in foreign lands and every one al- ready has its order in for CinemaScope equip- ment. S INCE the world premiere of CinemaScope’s "The Robe” 117 newspapers on this con- tinent, in England, France, Italy, Western Germany, Sweden, Norway, Switzerland, Greece, Egypt, Australia, New Zealand, Japan, Phillipine Islands, India, Denmark, Argentina, Brazil, Chile, Cuba, Venezuela, Colombia, Panama Republic and Peru have editorially commended the new process. .. 20th Century-Fox CinemaScope attractions filmed or planned for 1954 will entail the services of more than 117,000 supernumer- aries, professionally known as "extras.” E VERY national circuit’s top theatres have installed CinemaScope equipment in the vS ‘The Robe’ Marl ewEnoeh in Films To Showmen United States and Canada. . .Exactly 8,833,217 people in the United States and Canada had paid to see "The Robe” between mid-Sep- tember and Thanksgiving Day. . . This at- tendance makes the former domestic record achieved by "Gone With The Wind” look in- significant. . . More singing and dancing girls are slated to appear in Irving Berlin’s "There’s No Business Like Show Business” than have been featured in three Ziegfeld’s Follies (stage), or the past five biggest screen musi- cals combined!. .. Such is the magnitude of CinemaScope. F OR Easter Week, this company will pre- release "Prince Valiant”. . . "Demetrius And The Gladiators,” sequel to "The Robe” and even more spectacular and actionful, is scheduled for release early in the fall of 1954 Publishers’ reports on the combined reader- ship, as of Nov. 15, of the best-selling novels that will find their way to CinemaScope screens in 1954 totals 53,420,422!. . .Virtually all the "top 20 box office stars” named by theatre operators in the last annual Motion Picture Herald poll will co-star in at least two Cine- maScope productions announced for 1954 by 20th Century-Fox and other major studios and independent producers. r I r HE publisher of "Desiree” announces in newspaper advertisements that that best- selling novel is now in its sixth printing. . . There will be at least six big musicals in CinemaScope released in 1954 by this company and others using the revolutionary process. . . Look for a 20th Century-Fox CinemaScope Movietone News when enough theatres have been equipped to warrant weekly issuance of this greater newsreel. . . Movietone News cameramen and soundmen throughout the world have been and will continue in training for the day when the CinemaScope edition of the acknowledgedly No. 1 newsreel will be in- itiated. fettings anli tri .i Roman ” £ou rth en with the be made producers nited States nd theatersfame y as soon as :an be manu n Color irst cinema- UlliUHltlUl HOLLYWOOD mportant Milestone imparts ad- The recognition given yesterday by the Hollywood Chamber hlity as it af Commerce to the premiere showing, set for tonight, at Urau- man's Chinese, of 'The Robe" and CinemaScope was a fitting recognition of the importance to the Southland of the new method af portraying great pictures. That the milestone in motion-picture making comes in tne rear in which the Chamber of Commerce is emphasizing as The Golden Year.” the 50th anniversary of the establishment of Jolly wood as a city, was pointed to by President E. M. Stuart as arophctic of a great 50 years to come for the motion picture in- ustrv. incmaScopc, New Sensation Of Movies, Applauded Here the opening week 1 records for theater is did the personal 'The Robe’ Hailed as Epochal Film CinemaScope Has Dazzling Debut Before Grauman's Chinese Audience By BKN S. PARKER ' lorionce in movie-going ■ on the enthusiastic, of- A now and stunning experience m-.- » exhibitors, ippi * D Of ’al Showing of Cineroa- ’ loaders invited fo. the > ^ applause broke into <1 pis and civic ,p.. at the Maleo yesjj hour-long tesl film This is only the [i the world -M. A |d with justifiable pinemaScope is hr tremendous in >r than just it; ft width, which st jross the MalcO s b hrrison of the Twer, fx office in Ne 5 f - s pot commentarij jficent new r - lent through its pj Star Intro, iPaul Wilson. S Innagcr for Twi fox, and Tom Yoi were in ^ncm a ^Sr, BV KDWJX SCHALLKRT Made momentous through the first presentation of “The lobe, based on the Lloyd C. Douglas novel, which has teen in preparation for all of 10 years, the arrival of Cine- n of Trance Frank F 13500 ! 5 ® Jast night was definitely hailed as epochal. The new process, which is patently a great adjunct for sectacular motion pictures, was demonstrated before an udience of bedazzling personalities of the movie world at ‘rauman’s Chinese Theater. —— Even old-timers of the cine- a were willing to admit that e lat his development War I caused the in Stuart that the nts of war may be welfare and happi- a® writer ive 3 cent" is by all odds the first, since it so fittingly describes gala film openings of the <the numerous episodes of st co uld hardly compare with [courtly grandeur. Emotional Impact. ar B y Walter Steve A CAPACITY discover televi nson Hollywo^-fl"^ ° C rirs( -niffhters >p to !Q C PiPicaOiL avei PL !U ." night , n,oa t Potent thre Jf the Fox The THE AISLE — By r MD IOHNSON nemaScope Gi tnoramic Scr at to a ter where some scenes'^ out 2® f ® ,m f and nemaScope Great, * nr 3 medium t K'gantic size, (he r 3 n accomplishmen Techni C0)or pJ;| . , The Robe." 2m ,1 heightened throng Mgraphy. h Linemu^^v/^^ - Drama Editor Finds i r’innmaScop S. F. New Big in Evi Vo excuse pop e Z n Experience Andience partici Pation ., Wc ery Sel may have bee. Bv ARNOLD MARKS 'journal Drama Editor , There is no | about the |^7rent this week to anivin- jrv. situs the the (jattio ottic* higt an d guests of the inT , in ,atrst l v '^ Cinemascope dPm ° n *i ne ^ no mailer wh^ ” " il " Hollywood /irm 8 . PXperim ' , ntatlo, u^dium, To Marrv a ” re,e »*e of °tbe e S5 -Srie^eet Zl "Hi ||„ i I .Jlli Northwest ^fl the screcn . I co Fox’s revolu- ppe processed c Theatre in eluded were . „ atudioles and thc- , ln tests ayv-feet Wg h |m Portland, scre en usedj« e 8 nd 25 *** lh ofl and F.ugene mu* pi**’ nl ieth is M mward t° Vether with ™ pTb 2 Twc f oncc and curves ^ center. Ro xy| Uon picture H ° U ywood, i/conver^^c andTWe like 10Bgf " t e| y ' ntU WK ^d • . simple. 20 th Ce^urT . Au< lic3CC Bring* A**"* (BY to a SO’ nia*' ••.“i* i* •» JStL a;":5S gS-f *'nt The « its ie eomedv .7r, th ® Tcr ore meay Gentlemen p, HAT Thr ca»ed cme.-" - ' pensWe^^ Qn Page__^ tov t^:-\‘red 8uri, ans t.U ^ ,or «• Y-S 1 - *" Ison’s screen,- glrerVS f To Dnd ^e ongi jverniBW ^ would seem , many c«tm s as much Fox , m ( olor ^^Umesormrn,-; WO and a u aVr nost tion binary ecn \ size am- ine veteran . he hasn’t ,ce the ad- ,ovies. But standpoint ,, u „ Jlic, dimen- '\nTha'''' ’' ’ Vr d or WHh ’ he «ks cened for CinemaScope. Th result was inspiring. Each seen “ » man archer shoots down one characters demonstrates > diage ally across tne »««... 1 ®oi see it leave the bow an P the white robed target. HARRISON POINTED" that Cinemascope has been der development hi m nre than five years. H the French process is of the many innovations b readied for film audienees. also told about . sle S (dircctionall sound. > , entir*ly new, ^ ta no' used to make audience P pation in a movie like a 1,1 More than 20 loud ^spe will be used at the and the Mayf*^ e arc located behind the at (he rear, sides and The sound win n Hoes in real 1> pol- |he great balcony