20th Century-Fox Dynamo (1954)

I BEST-SELLING NOVELS AND OUTSTANDING STAGE SUCCESSES FOR MUSICALS ARE PRE DOMINANT IN OUR 1955 SCHEDULE OF CINEMASCOPE SPECIALS! Darryl Zanuck is determined that this company’s 1955 Cinema- Scope product shall be possessive of entertainment ingredients whose earning power will completely dwarf that which has tnmed 1954 into our all-time most productive year! Pointing up this fact is the presence of an unusual array of story propetries, consisting almost wholly of best-selling novels and major Broadway stage success, all planned for production for 1955 re- lease. Heading the list of novels to appear as 1955 CinemaScope specials, produced by this com- pany under Mr. Zanuck’s super- vision, of course, is the production chief’s personal venture, "The Greatest Story Ever Told.” Statisti- cal evidence of the tremendous pre-sold audience this property can claim right now appears in the box on this page. Clark Gable, recently signed, will co-star first in a picturization of "Soldier Of Fortune,” written by Emest K. Gann and published this year by William Morrow, Inc., and later in "The Tall Men” autho- rized by Clay Fisher and published in May by Houghton-Mifilin & Bal- lentinc. “Untamed,” from Putnam’s 1950 novel by Helga Moray, is now before the cameras and its filming reported elsewhere in this supple- ment. Lippincott’s book, "The Man Who Never Was,” written by Hon. E. S. Montague, and Louis Brom- field’s "The Rains Came” are others set for next year. Other, books to become 1955 CinemaScope specials under our trade mark are: Kate O’Brien’s ’’That Lady,” William E, Barrett's "The Left Hand Of God," Lieut. N.L.A. Jewell’s "Secret Mission Submarine”, Jacob Hay's "Sheriff Of Fractured Jaw," Frances Gray Patton’s "Good Morning, Miss Dove," Hans Suyin's "A Many { Splentored Thing," William L. Heath’s "Violent Saturday," Wilbur Daniel Steele’s "The Way To The Gold,” Catherine Marshall's "A Man Called Peter,” Eleanor Rug- gles’ "Prince Of Players," Hans Ruesch’s "The Racer," Samuel Shellabarger's "Lord Vanity," Dorothy James Roberts' "The En- chanted Cup," Ira Levin’s "A Kiss Before Dying,” Anya Seton’s "Katherine" and Charles Samuels’ ”The Girl In The Red Velvet Swing." Over 3 Million Copies Sold! 35 c THE Greatest Story EVER TOLD A FAITHFUL REVFREN! RETELLING OF THI FVIRMV fcTORY OF tlsils BY FULTON OURSl ER The most important cinematic event of 1955 promises to be Darryl F. Zanuck’s own super- CinemaScope production of the late Fulton Oursler’s "The Greatest Story Ever Told," indisputably the most widely-read novel in the world, excepting the Bible. Translated into 32 foreign languages and di- alects, as a novel it has been read by 208,300,000 people all over the world. Here in the United States its publisher, Doubleday, estimates that since its first printing, back in 1949, more than 3p,000,000 people have read it. Its subsequent 35-cent paper- bound edition (whose jacket is reproduced above) had been sold, up to Oct. 1, according to its publisher, to an additional 4,000,000. The above jacket, boast- ing a sale of "over 3,000,000 copies," was from the first paper-bound printing, early in 1952. But, that is not all. In the past three years "The Greatest Story Ever Told ” has been serialized in 315 daily newspapers- in the United States and Can- ada, with a combined paid circulation in excess of 23,500,000 and in 148 papers published abroad. And, still that is not all: for the past several years, "The Greatest Story Ever Told" has weekly been broad- cast on 333 ABC network and independent radio stations in the United States alone, with a listening audience running high into the millions. Distinguished contemporary com- posers, lyricists and playwrights will be prominently represented in the array of 1955 CinemaScope specials Mr. Zanuck is preparing for production and release during 1955. Actually, several of the most successful musi- cal comedies to reach Broadway in the past decade are scheduled for Cinema- Scope processing by our own and other major studios. Insofar as this company’s adap- tations of stage hits for 1955 release as CinemaScope specials are con- cerned, they include Irving Berlin’s ” There’s No Business Like Show Business” (the Christmas-New Year's special already completed), Richard Rodgers’ and Oscar Hammerstein’s "The King And 1,’’ and Cole Porter's "Can Can." Inasmuch as it will be pre-released in a comparatively few carefully selected key spots during the fourth quarter, one might also include Otto Preminger's "Carmen Jones" (with lyrics by Oscar Hammerstein’s lyrics and new book) as a 1955 musi- cal special adapted from a Broadway hit Then there will be the musicaliza- tion of another long-famed play, "Daddy Long Legs,” with Fred Astaire and Leslie Caron. "The Wan- dering Jew,” still a much-sought play by Little Theatre and professional stock groups, too, is on the list of plays as is "The Deep Blue Sea” with Vivien Leigh. Perhaps, the most important non- musical Broadway stage hit that will find its way onto the CinemaScope screens will be "The Seven Year Itch,” now in its third year in New York, with another company headed by Eddie Brackett presenting it for the second year on the road. Yul Brenner, who became a top Broadway singing star in "The King And I,” will co-star in the Cinema- Scope musical of that smash hit that Charles Brackett will produce. Cole Porter’s "Can Can,” for which Abe Burrows wrote the book, played Broadway last year. It will be one of our elaborate 1955 star- packed musicals. “The Girl In The Red Velvet Swing,” the Charles Samuels fictionalization of the famous 1906 murder case in which millionaire Harry K. Thaw killed architect Stan- ford White over the affections of his beautiful wife, Evelyn Nesbit Thaw, also will have music, with Marilyn Monroe slated to play that beautiful toast of the White Way of other years. Page 3A