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MARILYN MONROE AROUSES GREAT INTEREST IN “SEVEN YEAR ITCH” Director Billy Wilder (left), Academy Award winner and megaphoner of "Sunset Boulevard,” "Stalag 17” and "Sabrina,” is pictured directing Marilyn Monroe in an exterior, sequence from "The Seven Year Itch,” just outside the Trans-Lux theatre, on New York City’s Lex- ington avenue. More than 7,000 people stood pop-eyed by, for hours after midnight, watching Cameraman Milton Krasner photograph the sequences in which Marilyn and co-star Tom Ewell (with her in picture at upper right) appear. If countless millions of newspaper and magazine readers already, months before its scheduled premiere in 1955, are impatiently awaiting the presentation of the Charles I. Feldman-Billy wilder Cinemascope production of ‘‘The Seven Year Itch,” the outstanding comedy stage hit that enters its third year of a record-breaking run on Broadway on Oct. 20, then credit it to the unprecedented coverage given Marilyn Monroe and the scenes that director Billy Wilder made of her and co-star Tom Ewell in various sections of New York. Marilyn Monroe is the world's most glamorous personality—and that brought her more publicity than any foreign queen has ever received in the American press. New York newspapers reported her doings on their front-pages. Radio and TV stations gave Coast-to-Coast time to her every move during her eventful metropolitan visit to act in a half score of se- quences from what critics have agreed is "the funniest comedy to reach the American stage." That the public agrees is borne out by the fact that not only is the Broadway presentation soon entering its third year, but the road-company is far and profitably into its second year. But, as a Cinemascope production, "The Seven Year Itch” takes on an even greater ticket-selling and entertainment potential. One reason, a very good one, is that Marilyn Monroe plays the augmented role of a beautiful model who takes a step or two down the primrose path with her downstairs neighbor, a very nervous married man with an especially vagrant imagin- ation. Told in a refreshing way, the screenplay, based on George Axel- rod’s play, "The Seven Year Itch,” written in its entirety in the interests of seemingly endless hilarity, deals with a summer bachelor’s escapade. Tom Ewell, who originated the stage role, repeats in the screen version the part of publisher of paper-bound books, who, while his wife is vacationing, broods alone in his apartment, fancing himself as a fascinat- ing man of the world sought after by all kinds of delinquent females, but particularly by the irresistibly beautiful, flirtatious and eager model who lives upstairs. The resultant situations add up to entertainment that in- sures “The Seven Year Itch” being not only one of the most satisfying 1955 Cinemascope offerings, but also one that will challenge existing boxoffice and long-run records established by film comedies. Page 30A