20th Century-Fox Dynamo (February 11, 1956)

Record Details:

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GREATNESS IS AHEAD OF US ■IF WE SUCCESSFULLY COPE WITH THE MOST DEMANDING CHALLENGE IN MANY YEARS! Now Is The Time To Start Cutting Yourself A Slice Despite the fact that only about one- third of the originally planned pre-Easter engagements of ’’Carousel” can open this quarter and that the national release of "On The Threshold Of Space” will be delayed until after its world premiere at the Victoria theatre in New York in late March, this field sales organization, which has successfully coped with no few emergencies over a span of many years, is today more confident than ever that the year’s over-all $80,000,000 expectancy will materialize. This confidence is not a surface illusion, but is based on the field’s firm determination to achieve the record delivery that carries a bonus of $750,000 —and more! However, none can deny that the changes made in the availability of those two attractions have erected no low hurdles for the dollar delivery personnel to vault during the remaining weeks of this quarter. Actually, the changes necessitated in the quarter’s bookable pictures constitute the most demanding challenge with which the U. S. and Canadian forces have had to contend in many years. But, facing challenges is no novelty for the personnel at the 39 do- mestic branches. In fact, by mid-January the field forces, accepting the responsibility to devise the means to develop a $80,000,000 year, perfected local plans to attain that goal. Hence, the situation resultant from changes in release plans for "Carou- sel” and "On The Threshold Of Space” has not stymied them. Of course, the rentals calculated to be earned on those attractions in this quarter will be absent. In fact, the change means only that the second quarter will definitely be the greatest in this company’s history, for that three-month will be launched with three big attractions bookable for Easter Week: Zanuck’s per- sonal production, "The Man In The Gray Flannel Suit”; the first vehicle filmed in CinemaScope "55”, "Carousel”, and the suspenseful "On The Threshold Of Space”, whose key-city engagements will be dra- matically exploited in co-operation with the U. S. Air Forces. However, this is a field sales organiza- tion of seasoned distributors. They take nothing for granted. The record conclusive- ly points up that fact. Hence, when an- nouncement of the switch in this quarter’s release plans reached the 39 branches, the latter already were making maximum capital of film on hand. Page 2 The switch in release of those attrac- tions effects a subtraction of 14.34% in the revenue calcula- tion on which this quarter’s quota is based. Actually, "Car- ousel” engage- ments original- ly planned for the Feb. 21- through-March 31 period were cal- culated to pro- duce about 14% of the quarter’s quota. Thus, while the necessary changes in "Carousel” and "On The Threshold Of Hetman Wobber Space” releasing structure subtract from this quarter’s potential, it certainly adds enormously to the earning power of the April-through-J une period during which ten new and big boxoffice attractions will be book- able, including Eddie Alperson’s "Mohawk”. Fortunately, immediately after the Janu- ary convention in New York division mana- gers had put into operation what must be termed the most vigorous booking drive in which the field force has engaged since the first Kent Drives back in the mid-1930’s. That drive is a carry-over from the sales cleanup campaign initiated in the final quarter of 1955. a push dedicated to clear the road for full action on new 1956 re- leases. How effective the booking drive has (Continued on page 24, column 1)