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FIELD’S PART IN PENTHOUSE INSTALLATION PROMOTION IS STIMULATED BY “55” SHOWS! (Continued from poge 4, column 2) maScope "55” will be the speed with which operators of single- track optical sound theatres acquire the penthouse attachment. Meantime, there is mounting acclamation for CineinaScope ”55” in every segment of American society. Up to press-time, exact- ly 181,228 people representative of the press, magazine and every walk of American life were in agreement that CinemaScope ”55” lives up to advance reports regarding its grandeur as a means of supplying greater entertainment. Before the field demonstrations got under way last month exactly 3,441 opinion makers and others had attended two scores of CineinaScope ”55” screenings at the Home Office, following the first showing of the results of the new photographic process at the Allied convention in Chicago early in November. Exactly 6,372 people attended two demonstrations held at Roxy theatre in New York. Tne second showing was attended by more than 5000 people, most of whom are corporation stockholders. Almost 171,000 more were present at demonstrations held in eastern key cities up to Feb. 6. The first eight demonstrations held in Mid- western and Central cities drew 16,472 persons. The eight demon- strations held in the Far West and Southwest, including those held previously at our studios, were attended by exactly 18,387 people. Moreover, the 38 demonstrations of CinemaScope ”55” that had been held up to Feb. 4 inspired 16 editorial commendations in newspapers in as many cities. Additionally, 48 national and local TV and radio newscasters and news commentators broadcast fine reports on the demonstrations. Clippings from newspapers in 43.of the 37 cities where demonstrations had been held between Jan. 23 and Feb. 4 revealed 63 columns of news space. Not only CinemaScope ”55”, but also "Carousel” and "The King And I” thus have received and are getting, unprecedented ad- vance publicity in every medium. There is no doubt that by W’ash- (Continued on page 18. column 2) At the Roxy in New York, as at the Memorial theatre in Boston and five other key cities. Executive Assistant General Sales Manager William C. Gehring (above) directed his talks to exhibitors and answering the latter’s questions regarding penthouse reproducers and other phases of he CinemaScope "55” process as it bears on exhibition. Page 10 Sales Managers Glenn Norris (second from left) and Alex Harrison (second from right), with Assistant General Sales Manager Arthur Silver- stone (extreme right) and Clarence A. Hill (extreme left), director of branch operations, are pictured with Robert Rounseville, one of the stars in "Carousel”. Messrs. Norris and Harrison are presiding at demonstrations in some of their areas' key cities.