20th Century-Fox Dynamo (February 11, 1956)

FIELD’S ABILITY TO VAU FEBRUARY-MARCH’S HURDLE MAY BE 195 6 SUCCESS KEY! ■ :■ m I-'.'/ Charles Kosco Jack Erickson John E. Holston David S. Gold William Brian t Advance estimates received by Dynamo on February delivery reflect the field’s enterprise, for no inconsiderable portion of that anticipation from virtually every branch is based on revenue expected from the backlog. This, again, indicates he field’s adherence to Mr. Lichtman’s instructions that earnable revenue on the backlog will be a big factor in determination of this quarter’s actual delivery. These branch estimates are revealing in other ways, too. The so-called "big branches” stand out as the ones that ex- pect to take on the most earning weight this month and in March. This is in con- trast to what took place in the last half of 1955 when the smaller exchanges virtually monopolized the higher berths in the accumula- tive standings. However, Dawson Exley’s St. John, which emerged as the champion office of 1955, sends in the highest estimate of earnings for the next six weeks. Vic Beattie’s Dawson Exley Torontonians’ estimate also is very promising. But, booking drives involving every member of their dollar de- livery teams indicate Tom Tidwell’s Jack- sonville* Abe Dickstein’s New York, Gordon Halloran’s St. Louis, Marion Osborne’s 0kl4homa City, Chilt Robinette’s Portland, Jack Erickson’s San Francisco, Gordon Lightstone’s Vancouver, Bob Cringan’s Calgary* Sam Diamond’s Philadelphia, Dan Coursey’s Atlanta, Tom Young's Memphis and Charles Powers’ Portland look ahead to weekly returns substantially bulkier than those negotiated in the first month of the year. Actually, Erickson’s San Francisco is showing the way on accumulated delivery, with Charles Kosco’s reinforced and am- bitious Buffaloans right up there. However, neither has come near its accumulated quota. But, they, along with Dave Gold’s Des Moines, Dick Fulham’s Denver, Joe Lee’s Detroit and Henry Harrell’s Houston are nearer their quotas than their associates in other areas. Peter Myers’ Cana- dians, anticipating a cleanup on "The Man Who Never Was” on which they are booking three prints more than their usual allotment, are the strongest bidders for the quarter’s divi- sional championship. That statement is based on information in Dynamo’s possession at press-time. How- ever, the Dominions will have continued, strong competition for that distinction from Martin Moskowitz’s Atlantics, Wobber’s West and Ballance’s South. The advance estimates plus accumu- lated delivery for this year’s first weeks against 10 weeks’ quota show Harrison’s Western-Southern-Midwestern organization on a par with Glenn Norris’ Easterners, sectionally. Currently though, Harrison & Company is out front on actual delivery. As the domestics plunged determinedly into February, spectacular jumps in delivery standings were effected. Notable place advances have been made by "Hi” Hols ton’s Charlotte, Exley’s St. John, Sudmin’s Los Angeles, Lightstone’s Vancouver, and Briant’s New Orleans. On the other hand, figures at hand leave no doubt that branches like Schmertz’s Cleveland, Rosen’s Pittsburgh, Pantages’ Albany, Shep Bloom’s New Haven, Neger’s Kansas City, Malisow’s Minneapolis McNabb’s Cincinnati, Lorentz’s Milwaukee and Williams’ Dallas have a major job of rehabilitation to achieve to offset their low scores of the past month. The CinemaScope "55" demonstra- tions luckily are providing managers, sales- men and bookers with an unusual oppor- tunity to negotiate more contracts and bookings, because of large exhibitor at- tendance at them. Pa?e 15 G. Lightstone