20th Century-Fox Dynamo (February 11, 1956)

The meeting in Boston carried exceptional significance. In the first place it was the first mobilization of the dollar delivery personnel (above) of the revived Northeastern division headed by ex-Boston branch manager, A1 Levy. Secondly, it introduced to the division Welden Waters as the new head of the Boston exchange. Thirdly, the meeting marked the initiation of a drive that should see the Northeasterners effect a truly history-writing year. The fact is the Northeasterners have a long way to go, for, on basis of accumulated delivery so far this year plus advance rental estimates against quota through February, they STUDIO IS PREPARING MORE "55” SPECIALS! (Continued from page 18, column 2) vance reports about it, but I find myself, after having seen this demonstration, feeling that those reports did not do full justice to what Spyros and Darryl have already achieved. This process gives motion pictures a stature greater than most of us dared dream it could attain.’’ Max Fellerman of the New York As tor theatre stated: "A remarkable advancement in the world of entertainment.” RKO’s President Sol Schwartz made this significant statement: ”1 was so enthused when first shown CinemaScope *55* and ’Carousel’ at a demonstration at the Fox Home Office that I opened negotiations for it presentation at all of our houses. Now that I have seen it again, it is even more wonderful. ’The King And I’ defies descrip- tion.” Loew’s Eugene Picker said: ’’Excellent! It bears out every promise made for it in advance.” RKO’s Matty Polon: ’’Sensa- tional! ’The King And I’ looks like really big, big money.” Miami’s Sidney Meyer concluded: ’’Words cannot adequately describe the entertainment wonder this system performs and we of Wometco are proud and feel privileged to be among the first theatres to present ’Carousel’ filmed in CinemaScope ”55”. Nat Yamins of Fall River, Mass., who also attended the Miami demonstration, said: ’’This gives motion pictures a dimen- sion no other entertainment medium today approaches.” Morton Thalheimer of Virginia’s Neighborhood Theatres Circuit commented: ’’Congratulations to Spyros Skouras, Darryl Zanuck and everybody who had any part in the development of CinemaScope *55’. It serves notice on the entertainment-buying public that this industry is still young and growing better and more enterprisingly every year. Cine- maScope ’55’ is remarkable and when one sees the effects of its photographic application in ’Carousel’ and ’The King And I’ you find the urge to get up and cheer, let alone applaud them.” John Sharpe; Boston's Manager Welden Waters, Office Manager William A. Graham, Sales Manager John Peckos, and Salesmen Richard J. Kelly, Francis X. Keller, Martin Berman and George R. Goodman, and Bookers Sam Berg, Michael Zaman and Robert F. Rancatore; Buffalo's Manager Charles B. Kosco, Salesman William C. Rowell, George E. Dickman and William C. Gehring, Jr., and Booker Edward L. Mancuso, and New Haven's Manager Shep Bloom, Sales- men Sam Germain and Paul Tison, Jr., and Booker Salvatore Popolizio. A fine mixture of veterans and newcomers, the Northeast means business! Not only did the dollar delivery crew of the Atlantic division hear about the company's expectations for this quarter, the program to negoti- ate a departmental $80,000,000 income for the year and an outline of the product designed to develop that record 12-month gross rental, but it also set up the machinery for a Martin Moskowitz Drive to be con- ducted during April, May and June. That campaign is dedicated to not only materialization of the second quarter's expectancy but also to bring the first half of 1956 to a conclusion that will be wrapped up in a divisional delivery that will more than make up for the division's pre- sent quota deficit, even though the Atlantics are now delivery runners- up. Eastern Sales Manager Glenn Norris (center, above) and Mr. Moskowitz (second, left) were the principal speakers at the meeting at which our showman Alex Moss, newly appointed Advertising Manager, outlined the promotional campaign for the year. With Messrs. Norris and Moskowitz, above also pictured, left to right: Philadelphia Branch Manager Sam Diamond, Washington Branch Manager Ira Sichelman and New York Assistant Branch Manager Alex Arnswalder. The committee named to complete plans for the second quarter's drive includes New York Branch Manager Abe Dickstein and Messrs. Diamond, Sichelman and Arnswalder. _ Poge 19 rank last, divisionally. But, it was apparent at the meeting that a fighting spirit prevails among the Yankees and there is no doubting their ability to negotiate the kind of 1956 they have so diligently planned and on which they are so vigorously working. The meeting was addressed by Eastern Sales Manager Glenn Norris, Mr. Levy and Ad- vertising Director Abe Goodman. Present, too, were the New England Exploitation Manager Phil Engel branch managers, salesmen and head bookers from four exchanges. These included: Albany's Manager Clayton Pantages, Salesmen John Wilhelm and Alvin Kosoff and Booker