20th Century-Fox Dynamo (February 11, 1956)

Where this country’s economy is concerned, no area is more prosperous than that which the eight Southern exchanges services Harry Ballance’s organization there is responsible for 4460 2-D product possibilities of which 3889 are also equip- ped for the presentation of CinemaScope attractions. Of that total of equipped theatres, exactly 3740 are sales possibilities, 718 of the latter figure operating with stereophonic sound mag- netic installation. Moreover, those eight branches, among them, service 1297 equipped Drive-In theatres, most of which are year-round operations. It is significant to note, too, that today Coursey’s At- lanta, Holston’s Charlotte, William’s Dallas, Harrell’s Houston, Tidwell’s Jacksonville, Young’s Memphis, Briant’s New Or- leans and Osborne’s Oklahoma City, combined, have a division- al ratio equal to almost 21% of the domestic department’s earn- ing potential. No division has made the advance in earning potential and in actual delivers in the post-war years that the South has annually negotiated. But, the South has advanced in other ways, too. No com- pany is more highly thought of by business, professional, edu- cational, religious and all other segments of community activity than is ours. And, that is wholly because of the active partici- pation in community undertakings and interests by not only Mr. Ballance, district managers Wilson and Sheridan and their eight branch managers, but also by salesmen and bookers. Twentieth Century-Fox Film Corporation is a trade-name as well known in the Southland as that of any industrial leader in this country. Hence, it was not surprising that, when Mr. Ballance called a meeting of his Southern sales personnel in Atlanta, the mayor of that great city in Georgia was personally on hand to not only welcome the visitors from the seven other Dixie territories, but to take the opportunity to demonstrate his know- ledge of the 1 ’inspiring leadership your President, Mr. Skouras, is giving the motion picture industry and, particularly, his active interest and participation in humanitarian movements that have for their purpose the welfare of all people in our nation.” Above, Mr. Ballance is pictured after he presented Atlan- ta Mayor William B. Hartsfieid a ”Man In The Gray Flannel Suit” tie. Smilingly watching His Honor tie his cravat is Sales Manager Alex Harrison (left). Like other combinations, the South has not yet hit quota, but it is well on its way to achieve just that. And if Mr. Bal- lance’s calculations materialize, the second quarter will see his eight offices consistently banging out weekly quota-plus. This expectation is based on two facts: (1) the South’s ex- pectations of an abundance of big grossing attractions, and (2) a determination to win a huge portion of that $750,000 bonus for the year’s performance. HOME OFFICE HEWS Home Office sales executives are shuttling these days between their headquarters and the field, presiding at Cinema- Scope 55 demonstrations . . . Executive Assistant General Sales Manager W. C. Gehring presided last week at demonstra- tions in Toronto, Rochester (N.Y.) and Syracuse (N.Y.) . . . As- sistant General Sales Manager Arthur Silvers tone was principal speaker at the Canadian sales conference in Toronto. Western-Southern Sales Manager Alex Harrison chairmanned at demonstrations slated for Knoxville (Tenn.) on Feb. 9, Chattanooga (Feb. 10), Little Rock (Feb. 13), Shrevport (Feb. 14) and Birmingham (Ala.) on Feb. 15 • • • Eastern Sales Manager Glenn Norris was in charge of demonstra- tions at Albany (N.Y.) on Feb. 6 and New Haven on Feb. 7 . . . The popular Marlene Druian was partied by her friends and as- sociates at Movietone News. Charles Einfeld, Vice-President in charge of publicity, advertising and exploitation, because of the company’s expanded promotion program for this year, has substantially rein- Abe Goodman forced his organization, resulting in a number of promotions . . . Abe Goodman has been elevated to the newly created post of ad- vertising director . . . Rodney Bush’s title now is exploitation director . . . His erstwhile assistant, Eddie Solomon, has been designated exploitation manager. On assuming the advertising directorship, Mr. Goodman an- nounced his appointment of Alex Moss to advertising manager . . . This is the second time Mr. Moss has been this company’s ad- vertising manager, holding that post in 1951 . . . Carl Moss, for- merly assistant to Mr. Goodman, is now press- book editor . . . Earl Wingart is merchandising director . . . Nate Weiss assumes the title of trade paper advertising manager . . . Claude Baruch, formerly in Martin Michel’s TV-radio department, is assistant to trade paper con- tact, Harold Rand . . . Dick Karp has been transferred to the TV-radio department. John Bove has joined the International Department as accounting clerk . . . Leonard Goldman of the Mail Room is on military leave, having enlisted in the U.S. Navy . . . Mrs. Ann Nichols Dobler, secretary to Distribution Counsel Blackmar John- son, resigned after her marriage to make her home in Virginia. . . Mrs. Rita Landi Berate of the International Department has re- turned from her honeymoon . . . Miss Ilene Rosen is officiating as Roger Ferri’s secretary during Mrs. Rose Drucker Kovary’s three months’ leave of absence. Infanticipating are Mrs. Frances Zillion of the Publicity Department, Mrs. Sandra Cohen, secretary to Eddie Solomon, and Mrs. Grace Olson of the Purchasing Department . . . Mrs. Syd Marlieb of Mr. Lichtman’s office has joined the ranks of grand- mothers . . . Gordon MacRae, Shirley Jones, Barbara Ruick and Robert Rounesville of "Carousel” have been co-operating with the Publicity Department in exploitation of that first CinemaScope "55” special . Page 3 5