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By Spyros P. Skouras A Summary Of Pertinent Facts In This Company’s All-Out Drive For Maximum Patronage Rehabilitation Twentieth Century-Fox has launched the new decade with a necessary and intensive drive, backed by all of its resources and facilities, to restore motion picture patronage to its pre-television proportions. Obviously that, in light of the diminished patronage sustained during the previous decade, is no small under- taking in these times. But, I am convinced that it will be a success in every sense of the word, if there is a continuously working unity among the three branches of our industry: production, dis- tribution and exhibition. There is no alternative, for unless we work together as a team we will needlessly, hut seriously jeopardize the future of our industry. Therefore, 1960 and the decade it inaugurates are a chal- lenge, but, also, they present new opportunities for exalta- tion of a great industry. Words and good intentions will not perform the task before us. We, all of us, must make a continuing contribution of actual deeds. Twentieth Century-Fox, in this drive for perpetuity, is fully cognizant of its responsibilities to exhibition, and to the public. The discharge of these responsibilities will, I pledge you, be translated into performance. To effect perpetuity there must be a long-range pro- gram. That this company has in effect. It will sponsor new advancements about which more will be said in the not distant future. But, our immediate concern is the present, this year I960. There can be no perpetuity unless provision is made for the supply of means that will enable not only the larger key-city theatres, but EVERY motion picture theatre to continue to operate. Twentieth Century-Fox this year will make available the largest num- ber of feature attractions it ever has made bookable in a 12-month’s period. WE WILL POSITIVELY SUPPLY AMPLE PRODUCT FOR EVERY THEATRE. Within the year we will release at least 52 feature attractions. Our studio, under the direction of Buddy Adler, will, among the 30 productions it will create, supply one “block-buster” type attraction each month. Additionally, we will release at- tractions of similar box office pro- portions but independently pro- duced by Darryl F. Zanuck, Jerry Wald, Mervyn LeRoy, Samuel G. Engel, Jack Cummings, Walter Wanger and others. Cole Porter’s “Can-Can”, in CONTINUED ON PAGE FOUR 3