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A Vote For A Zooming tf SQ” By S. CHARLES EINFELD I have often said that I believe in doers, not mouthers. The people who make the bigger contribution to our industry are those who do more thinking and working, and less talking . That is why I am especially proud to be associated with the tough-fighting and hard-hitting group of men and women constituting our far-flung merchandising organiza- tion throughout the United States and Canada, and across the whole free world today. It is a predominantly young group, led, as it ought to be, by well-seasoned experts whose thinking is every bit as energetic as that of the youngest man on the staff. Because this is a quick-thinking, aggressive and razor- sharp group of people, it stands today as the peer of our business. But, we are not satisfied to settle for that. We are constantly dedicated to seeking newer heights of ability and efficiency in the service of our customers, the exhibitors, and our ultimate critic, the public. This changing industry, in which we function each day, makes constantly new demands on us. We must always be in a position to show a top record of achievement in order to compete for top producing units to release their product through our company. Only this will convince the top talent of the indus- try that our men, scattered from Akron to Zanzibar, do consist- ently and continuously the greatest merchandising job obtainable in our industry on their entertainment creations. That is why we never allow ourselves to take time out for a bow. Today’s competition is globally too keen for any single one of us to ease up. I am happy to say that we are protected against this hazard by the fact that each of us is a “pro” with a high IQ and — much more important — an even higher SQ, which is the Showmanship Quotient. I, for one, vote for the zooming SQ. It stands for well-rounded background, attuned to every turn and trick of the trade, and an ability to keep up with the times. To sum up, I am proud of this unbeatable combination of manpower and know-how. As I said at the outset, this kind of a force does not have to make speeches, lower the boom on its com- petition, or wash the industry’s dirty linen in public. This kind of a team is too busy getting the job done, and per- forming it on the highest levels of good taste, with integrity and moral standards prevailing in every concept of publicity, adver- tising and promotion it undertakes. Do you wonder then that I am so very proud of this team, and proud that the contribution we make is within the spirit and tradi- tion of Twentieth Centurv-Fox, a company that continues to stand for leadership in our motion picture industry. MANPOWER PLUS KNOW-HOW / ED SULLIVAN MARTIN MICHEL RODNEY BUSH ABE GOODMAN HARRY BRAND Publicity Director TV-Radlo Director Exploitation Director Advertising Director Studio Adv.- Publicity Director 9