Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
0009
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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"IT KNOCKED THEM COLD!" A hilarious gloom-chaser with this reliable list of laugh-makers John T. Murray Wanda Hawley Hallam Cooley Tack Duffy Ethel Shannon Jimmie Harrison Vera Steadman David James \3 ft Says Exhibitor Addison of SVC 6 LIRT1NG Christie Laughing Feature After the showing, R. A. Addison, of Pasadena, California, wired: "We opened our Egyptian Theatre tonight with world premiere showing of 'Stop Flirting.' It knocked them cold. Mr. Warner joins me in predicting this to be one of the hits of the season." Released by Producers Distributing Corporation F. C. MUNROE, President. RAYMOND PAWLEY, 1st Vice pres. & Tieas JOHN C. FLINN, Vice Pres. & Gen. Mgr. Foreign Distributors, Wm. Vogel Distributing Corp. Member of Motion Picture Producers and Distributers of America, Inc., Will Hays, Pres.