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MAY 26 1925 ©C1B659063 O
lay 30, 1925 /
Page 5
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EXHIBITORS
CTmde RE VI EW
%e Business fhper of the potion deture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager H. J. SCHLEIER, Business Manager L. S. HARRIS, Equipment Manager
Vol. 18
May 30, 1925
No. 1
CONTENTS
EDITORIAL FEATURE
President O'Toole's Annual Report 9
HIGHLIGHTS IN THE NEWS
Warner Brands Big Three as Trust , 17
Cohen Sees Exhibitor Unity 17
Exhibitor Forces Unite 18
Play Date Pledge Coupon 18
New Universal Sales Plan 20
Arbitration Boards Announced 23
Play Date Bureau in Operation 24
Equipment Dealers Elect 25
Seider Report on Uniform Contracts 27
Laemmle Joins Independent Move _ 32
PICTORIAL PRESENTATIONS "The Unknown Lover" Frontispiece
REGULAR DEPARTMENTS
Editorial _ _..6, 13
Exhibitor Activities 33
Production Highlights 37
Hollywood Notes _.: _ 38
Sales News and Personalities 39
Hot Weather Exploitation _ 41
Big Ltitle Feature _ _ 46
Box Office Reviews .'. 48
Modern Theatre Section _ 51
Equipment Directory 54
Equipment News and Notes _ 55
Classified Ads 64
Copyright 1925 by Exhibitors Review Publishing Corporation / Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer; M. M. Fernsler. Executive and Editorial offices: Heani Building, 45 West Forty-fifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly ai 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription rates: Postage paid per year, United States, $2; Canada, $3; Foreign.
copies, 20 cents. Remit by check, money order, currency or
$6; single postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB 1432 GOWER ST., HOLLYWOOD.
MetroQoldwyti' Mayer Presents
Stars !
LILLIAN GISH
NORMA SHEARER
JOHN GILBERT
BUSTER KEATON
MARION DAVIES
RAMON NOVARRO
LON CHANEY
MAE MURRAY
JACKIE COOGAN
ELEANOR
BOARDMAN
AILEEN PRINGLE
PAULINE STARKE
CONWAY TEARLE
CLAIRE WINDSOR
CONRAD NAGEL
MAE BUSCH
LEW CODY
CARMEL MYERS
ZASU PITTS
RENEE ADOREE
WILLIAM HAINES
DALE FULLER
KATHLEEN KEY
SALLY O'NEILL
BERT ROACH
GERTRUDE OLMSTED
MALCOLM
McGregor
GEORGE K. ARTHUR
HARRIET
HAMMOND
PAULETTE DUVAL
Directed By
REX INGRAM VICTOR SEASTROM ERICH VON
STROHEIM HOBART HENLEY KINQ VIDOR MONTA BELL W. CHRISTY
CAB ANNE ALF QOULDINQ BENJAMIN
CHRISTIANSON AL RABOCH
FRED N1BLO
MARSHALL NE1LAN
TOD BROWNINQ
FRANK BORZAQE
RUPERT HVQHES
ROBERT Z. LEONARD
JACK CONWAY
JOSEF VON STERNBERG.
WILLIAM WELLMAN
MARCEL DE SANO
in
for 1925-1926
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