Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00017
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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MAY 26 1925 ©C1B659063 O lay 30, 1925 / Page 5 ?SE5ESESHSESZSHSESESSSESESSSES2b3SSESSSESHSSSESBSS2SSS5SES2SESESLtl2S2SES^^ EXHIBITORS CTmde RE VI EW %e Business fhper of the potion deture Industry WILLARD C. HOWE, Editor H. K. CRUIKSHANK, Associate Editor GEORGE T. PARDY, Reviews Editor JAMES A. CRON, Advertising Manager H. J. SCHLEIER, Business Manager L. S. HARRIS, Equipment Manager Vol. 18 May 30, 1925 No. 1 CONTENTS EDITORIAL FEATURE President O'Toole's Annual Report 9 HIGHLIGHTS IN THE NEWS Warner Brands Big Three as Trust , 17 Cohen Sees Exhibitor Unity 17 Exhibitor Forces Unite 18 Play Date Pledge Coupon 18 New Universal Sales Plan 20 Arbitration Boards Announced 23 Play Date Bureau in Operation 24 Equipment Dealers Elect 25 Seider Report on Uniform Contracts 27 Laemmle Joins Independent Move _ 32 PICTORIAL PRESENTATIONS "The Unknown Lover" Frontispiece REGULAR DEPARTMENTS Editorial _ _..6, 13 Exhibitor Activities 33 Production Highlights 37 Hollywood Notes _.: _ 38 Sales News and Personalities 39 Hot Weather Exploitation _ 41 Big Ltitle Feature _ _ 46 Box Office Reviews .'. 48 Modern Theatre Section _ 51 Equipment Directory 54 Equipment News and Notes _ 55 Classified Ads 64 Copyright 1925 by Exhibitors Review Publishing Corporation / Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer; M. M. Fernsler. Executive and Editorial offices: Heani Building, 45 West Forty-fifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly ai 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription rates: Postage paid per year, United States, $2; Canada, $3; Foreign. copies, 20 cents. Remit by check, money order, currency or $6; single postage. WEST COAST REPRESENTATIVE F. HEATH COBB 1432 GOWER ST., HOLLYWOOD. MetroQoldwyti' Mayer Presents Stars ! LILLIAN GISH NORMA SHEARER JOHN GILBERT BUSTER KEATON MARION DAVIES RAMON NOVARRO LON CHANEY MAE MURRAY JACKIE COOGAN ELEANOR BOARDMAN AILEEN PRINGLE PAULINE STARKE CONWAY TEARLE CLAIRE WINDSOR CONRAD NAGEL MAE BUSCH LEW CODY CARMEL MYERS ZASU PITTS RENEE ADOREE WILLIAM HAINES DALE FULLER KATHLEEN KEY SALLY O'NEILL BERT ROACH GERTRUDE OLMSTED MALCOLM McGregor GEORGE K. ARTHUR HARRIET HAMMOND PAULETTE DUVAL Directed By REX INGRAM VICTOR SEASTROM ERICH VON STROHEIM HOBART HENLEY KINQ VIDOR MONTA BELL W. CHRISTY CAB ANNE ALF QOULDINQ BENJAMIN CHRISTIANSON AL RABOCH FRED N1BLO MARSHALL NE1LAN TOD BROWNINQ FRANK BORZAQE RUPERT HVQHES ROBERT Z. LEONARD JACK CONWAY JOSEF VON STERNBERG. WILLIAM WELLMAN MARCEL DE SANO in for 1925-1926 jBBBZBBBBaBBrSBBgSBr^