Exhibitor's Trade Review (May-Aug 1925)

Page scan 00066 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00066
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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Page 54 Exhibitors Trade Review Where to Buy It Catalogs and Literature Listed in This Directory May Be Obtained By Writing to This Paper or to the Manufacturers. To Insure Prompt Attention When Writing to Manufacturers, Always Mention Exhibitors Trade Review AISLE LIGHTS The Brookins Co., 360 North Michigan Avenue, Chicago, 111. Exhibitors Supply Co., 845 South Wabash Avenue, Chicago, 111. Kausalite Manufacturing Co., 6143 Evans Avenue, Chicago, 111. (Illustrated pamphlet on aisle lights) ARTIFICIAL FLOWERS General Flower and Decorating Co., 311 West 50th Street, New York. The McCallum Co., Pittsburgh, Pa. Frank Netschert, 61 Barclay Street, New York. (Illustrated catalog on artificial flowers) Schroeder Artificial Flowers Mfg. Co., 6023 Superior Street, Cleveland, Ohio. Worcester Artificial Decorating Plant Co., 194 Front Street, Worcester, Mass. ART TITLES O. C. Bucheister, 245 W. 55th St., New York. AUTOMATIC CASHIERS Brandt Automatic Cashier Co., Dept. U Watertown, Wis. (Illustrated booklet) CAMERAS Eastman Kodak Co., Rochester, New York (Illustrated catalog) Motion Picture Apparatus Co., 110 West 32nd Street, New York. (Pamphlet on motion picture cameras) CARBONS M. G. Felder Sales Co., 1540 Broadway, New York. Charles W. Phellis & Co., 130 West 42nd Street, New York. Hugo Reisinger, 11 Broadway, New York. CHAIRS Heywood-Wakefield Co., Boston, Mass. Mahoney Chair Co., Gardner, Mass. CURTAIN CONTROLS, AUTOMATIC Automatic Devices Co., Allentown, Pa. J. H. Welsh, 270 West 44th Street. New York. DECORATORS Carsen Scenic Studios, 1507 N. Clark, Chicago, III. Gibelli & Co., 1322 Vine Street, Philadelphia, Pa. United Scenic Studios, 30 W. Lake St., Chicago, 111. DISINFECTANTS, SPRAYS, ETC. Rochester Germicide Co., 16 Dowling Place, Rochester, New York. DYES, LAMP Bachmeier & Co., Inc., 438 West 37th Street, New York. FILM RAW STOCK Eastman Kodak Co., Rochester, New York. Fish-Schurman Corp., 45 West 45th Street, New York. FLOOR COVERINGS Clinton Carpet Co., Chicago, 111. (Illustrated pamphlet on carpet and rug fashions) FRAMES, MIRRORS, ETC, Stanley Frame Co., 729 7th Avenue. New York. (Illustrated catalog on display frames and bulletin boards) Dwyer Bros., 520 Broadway, Cincinnati, O. INSURANCE Theatre Inter-Insurance Co., 137 South 5th Street, Philadelphia, Pa. INTERIOR FURNISHINGS Robert Dickie, 247 West 46th St., New York. Reliable Decorative Co., Inc., 17 N. 10th Street, Philadelphia, Pa. LAMPS Edison Lamp Works of N. J., Harrison. N. J. (Illustrated catalog on lamps and illuminating accessories ) LAMPS, REFLECTING ARC Morelite Co., Inc., 600 West 57th Street, New York. Warren Products Co., 261 Canal StreetNew York. LAMP ADAPTERS Best Devices Co., 22 Film Building, Cleveland, Ohio. (Illustrated catalog on motion picture equipment) LENSES Bausch & Lomb Optical Co., Rochester, New York, (///. catalog on lenses of all kinds) C. P. Goerz American Optical Co., New York City. (///. catalog on lenses of all kinds) Gundlach-Manhattan Optical Co., 767 Clinton Street, S. Rochester, N. Y. Kollmorgan Optical Co., 35 Steuben Street, Brooklyn, N. Y. Projection Optics Co., 203 State Street, Rochester, N. Y. (Illustrated catalog on projection lenses) Semon, Bache & Co., 636 Greenwich Street, New York. (Illustrated pamphlet on lenses) L. Solomon & Co., 199 Wooster Street, New York. LIGHTING EQUIPMENT, SPOTLIGHTS, ETC. Charles H. Bennett, Cleveland, Ohio. Best Devices Co., Film Bldg., Cleveland, O. Henry Menstrum, 817 6th Avenue, New York. Charles I. Newton, 244 West 14th Street, New York. (Illustrated catalog on stage effects) Sun Ray Lighting Products Co., 119 Lafayette Street, New York. (Illustrated catalog on spot and flood Ughts) Universal Electric Stage Lighting Co., 321 West 50th Street, New York. (Illustrated catalog on stage and lobby lighting equipment) Dwyer Bros., 520 Broadway, Cincinnati, O. MARQUISE, METAL WORK, ETC. Moeschl-Edwards Corrugating Co., Cincinnati, Ohio. (Illustrated catalog on metal marquise, doors and sashes) The ProBert Sheet Metal Co., Covington, Ky. Edwin C. Reinhardt Mfg. Co., 326 2nd Street, Cincinnati, Ohio. MUSIC STANDS Liberty Music Stand Co., 1960 East 116th Street, Cleveland, Ohio. (Illustrated catalog on orchestra music stands) ORGANS AND ACCESSORIES Austin Organ Company, Hartford, Conn. M. P. Moller, Inc., Hagerstown, Md. (Illustrated catalog on theatre organs) Geo. W. Reed & Son, W. Boylston Street, Boston, Mass. Rudolph Wurlitzer Co., Cincinnati, Ohio. (Illustrated catalog on theatre organs) Viner & Son, 1375 Niagara St., Buffalo, N. Y. Cramblet Eng. Corp., 177 5th Street, Milwaukee, Wis. PENCILS. SLIDE Blaisdell Pencil Co., Philadelphia, Pa. PRINTS, M. P. Consolidated Film Industries. New York. Duplex Motion Picture Industries, Sherman St. & Harris Ave., Long Island City. N. Y. Rothacker Film Mfg. Co., Chicago, 111. PRINT PRESERVATIVES Counsell Film Process and Chemical Co., 236 West 55th Street, New York. PRINTING PRESSES — (Hand) Globe Type Foundry, Chicago, 111. PRINTERS Filmack Co., 738 South Wabash Avenue, Chicago, 111. Kleeblatt Press, 351 W. 52nd St., N. Y. City. Rialto Printing Co.. 1239 Vine Street, Philadelphia, Pa. Hennegan Co., Cincinnati, Ohio. PROJECTION MACHINES, ACCESSORIES Brenkert Light Projection Co., Detroit, Mich. (Illustrated catalog on projection machines, flood and spot lights) J. E. McAuley Mfg. Co., 552 W. Adam St., Chicago, 111. Nicholas Power Co., 90 Gold Street, New York. (Illustrated catalog on projectors, accessories and lamps) Precision Machine Co., 317 East 34tn Street, New York. (Illustrated catalog on projection machines and accessories) Superior Projector, Inc., Coxsackie, New York. (Illustrated catalog on projection machines and accessories) Film Protector Corp., 811 Prospect Ave., Cleveland, O. SAFES, FILM, AND SHIPPING CASES American Film Safe Co., 1800 Washington Blvd., Baltimore, Md. Russakov Can Co., 936 W. Chicago Ave., Chicago, 111. SCENERY Theodore Kahn, 155 W. 29th Street, New York. United Scenic Studios, Inc., 30 Lake Street, Chicago. 111. SCREENS National Screen Co., Film Bldg., Cleveland, O. SHUTTERS Double Disc Shutter Co., 2100 Payne Ave. Cleveland, Ohio. SIGNS Cramblet Eng. Corp., 177 5th Street, Milwaukee, Wis. DeLuxe Studios, 833 W. Washington Street, Chicago, 111. SLIDES M. S. Bush, 52 Chippewa Street, Buffalo, New York. (Pamphlet on illustrated slides to accompany pipe organ features) Radio Mat Slide Co., New York. Standard Slide Corp., 209 West 48th Street, New York. (Illustrated catalog on picture slides) SPLICING, FILM General Machine Co., 359 East 155th Street, New York. (Pamphlet on motion picture splicing machines) STAGE RIGGINGS Peter Clark, Inc., 534 West 30th Street, New York. SWITCHBOARDS, THEATRE Mutual Electric & Machine Co., Detroit, Mich. (Illustrated catalog on electric switchboards) THEATRES FOR RENT Wm. J. Smith & Co., 1457 Broadway, New York City. THUMBTACKS Solidhed Tack Co., 37 Murray Street, New York. (Illustrated pamphlet on thumbtacks and punches) TICKETS Arcus Ticket Co., 352 N. Ashland Avenue, Chicago, 111. Globe Ticket Co., 352 North 12th Street, Philadelphia, Pa. (Illustrated pamphlet on roll and strip) Keystone Ticket Co., Shamokin, Pa. Trimount Press Co., 113 Albany Street, Boston, Mass. World Ticket & Supply Co., 1600 Broadway, New York. (Illustrated pamphlet on theatre tickets and ticket registers ) TIME CLOCKS The Tork Company, 8 West 40th Street, New York. (Folder on time clocks) TRANS VERTERS Hertner Elec. Co., 1905 W. 112 St., Cleveland, Ohio. VENTILATING Typhoon Fan Co., 345 West 39th Street, New York.