Exhibitor's Trade Review (May-Aug 1925)

Page 58 Exhibitors Trade Review COOLED-AIR THEATRE ALWAYS COMFORTABLE (Continued from page 57) ing of the auditorium, through which air is drawn from the auditorium. This is not used in winter. THE CEILING-SUPPLY SYSTEM FOR THEATRES Besides this type of ventilation there is a special use of the ceiling plenum system, where only an attic is available for the mechanical units. Instead of having a series of wall supply gratings, there are two large gratings in the ceiling in front of the proscenium opening, which discharge a ■ swift downward curtain of fresh air vertically above the musicians. In front of the galleries is a similar "curtain" of air discharged downwardly from the ceiling. The two streams lose their high velocity by the time they reach the level of the audience, and flow back at each level to the intake openings in the rear of the house. The ceiling supply is not the best means of theatre ventilation, but it is occasionally he only available system for certain proects owing to other uses being demanded of he space devoted to a ventilating plant in its customary position. Aisle Lights Poor Aisle Lighting Reflects On Your Box-Office Receipts USE KAUSALITES Write for Our Booklet ; KAUSALITE M'F'G CO. ' 6143 Evans Avenue Chicago LOBBY DISPLAY FRAMES MIRRORS TICKET BOOTHS ETC. Made by the Oldest Concern in the Business ALL DESIGNS ORIGINAL Send for Our CATALOGUE Stanley Frame Co. L. Ring, Pres. 727-7th Ave., New York PREPARE FOR SUMMER AND ADVERTISE FACT If your theatre is cool during the summer, you will have no difficulty in holding your patronage. You may, however, experience some difficulty in getting the sceptical to come in for the first hot day performance. It is to this person or class of persons that you ought to direct a specially prepared campaign of advertising. Newspapers and testimonials, of course, will play their part in such a campaign. But you have a better bet in some straight-f romthe-shoulder talk direct from your lobby displays. There are two good ways in which this can be accomplished. One is through the medium of attractive framing of your messages, using some well-known and proven frame like that of the Stanley Frame Company. Have some photographs of your theatre interior made showing your new installations which were made especially for the purpose of keeping cool. Another item of display might be a description of the cooling and ventilating system in your theatre. Matters of such engineering principles are usually interesting to the layman, in spite of the fact that he knows little or nothing about them. The Mechanical Advertising Book is also peculiarly fitted to a display of this sort. These moving books whose pages turn over mechanically almost compel attention, are great mediums to get a story across. This dignified ad is manufactured and distributed by the Chester Mechanical Advertising Company of New York City. WURLITZER COMPANY INSTALLS NEW ORGAN IN ELKS CLUB HERE The name Wurlitzer is almost synonymous with organs and in booth 227 at the exhibition of the motion picture equipment dealers the firm had on display one of the latest small models. The Wurlitzer organ is not only internationally known for its tone and quality but for its endurance. Its tone is clear and resonant, soft, appealing and sympathetic. The firm is at persent engaged in installing an organ in the new Milwaukee Elks club. This organ is considered one of the largest and finest in the United States. It was built after a special design. The firm has installed organs in nearly all the West Coast theatres, the Paramount, the Asher theatres, the Keith circuit, Famous Players and many others. Besides theatres many lodges, churches and colleges also have the Wurlitzer organ. ESPECIALLY DESIGNED FOR THE THEATRE BOX OFFICE After thirty-five years' experience in manufacturing Automatic Cashiers, with 30,000 in operation including installations in theatres large and small the country over, we present this new Brandt as the last word in Automatic Cashiers for theatre use. THE NEW BRANDT Automatic Brandt Please send me tree ^ postpaid, Booklet de FREE TRIAL EASY TERMS ■ scribing your new Brandt Aluminum case with Liberty Silver and Nickel fittings. Swiveled S Junior Automatic Cashier, delivery chute, adjustable to any angle. Requires but nine square S Quote prices and terms. inches counter space. A touch of the featherweight keys gives ^ Theatre the correct change instantly. Your name on the coupon brings ^ full particulars of our Free Trial offer and Easy terms ^ Manager . — — — — — — — =zz Address