Exhibitor's Trade Review (May-Aug 1925)

Page scan 00073 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00073
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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May 30, 1925 Page 61 "SAFETY FiR5T" WIRING RHEOSTATS IN MULTIPLE AND SERIES The above drawing will show the projectionist the correct way to wire rheostats in multiple. The series wiring is more simple than the multiple wiring, so I am not publishing a drawing of it as most all projectionists know how to make a series connection. If you have two 30-ampere rheostats, by connecting them in multiple you will get approximately 50 to 60 amperes, while if these same resistance devices are connected in series you would only get approximately IS to 20 amperes. This is very important data that projectionists should know. * * * Theatre Construction Notes Archt. & Struct. Engr. — Lowenberg & Lowenberg, 111 West Washington St., Chicago, 111., taking bids on Theatre, Stores (12), Offices (5), Cafe and Apt. Bldg. (14 fam.), $900,000; 3 sty. & bas., 125 x 175 at N. W. cor. of 59th St. & Kedzie Ave., Chicago. Mech. Engr. — Wm. Hand, 111 West Washington St., Chicago. Owner — Syndicate, C. M. Wasson, pres., Wasson Coal Co., 343 S. Dearborn St., Chicago. Archt. taking bids on gen. & sepr. contrs. — no date set for closing of bids. * * * Archt. & Mech. Engr. — Elmer F. Behrens, 605 N. Michigan Ave., Chicago, 111., taking bids on Theatre, Stores & Lodge Hall, $150,000; 2 sty. & bas., 50 x 200 at S. E. cor. Main & 1st Sts., St. Charles, 111. Owner — Lester Norris, 167 S. Main St., St. Charles, 111. Contr. for fdn. only let without competition to Max Lehman, St. Charles. Archt. taking bids on gen. & sep. contrs. — no date set for closing. * * * Archt. & Engr. — Edw. Steinberg, 109 N. Dearborn St., Chicago, 111., drawing plans on Theatre, Stores & Apt. Bldg., $1,250,000; 3 sty., 137 x 205 at northeast for Genesee & Clatton Sts., Waukegan, 111. Owner — W. C. Burnett, pres., Waukegan Nat'l Bank, 2 Genesee, Waukegan. Gen. Contr. let without competition to Jas. J. Redding Co., 10 N. Clark St., Chicago, 111. Drawing plans. Indef. when Archt. will complete plans. Archt. — Boiler Bros., 307 Huntzinger Bldg., Kansas City, Mo. building Theatre (rem. & add.), $150,000; 2 sty., & bas. 60 x 180, at Westport Ave. & Main St. Owner — Warwick Theatre, care E. W. Warner, Mgr., 234 Lathrop Bldg. Sketches. * * * Archt. — John & Alan McDonald, 2nd fir., Standard Oil Bldg., Omaha, Nebr., drawing plans on Theatre (M.P.), $50,000; 2 sty. & bas., 50 x 128, at 50th & Dodge. Owner— A. R. Hansen, 4901 Dodge, Omaha, Nebr. Drawing plans. * * * Archt. — J. G. Craddoch, Union Hotel, Falls City, Nebr. building Theatre, Est. $75,000; 2 sty. 60 x 100, at 18th & Stone, Falls City. Owner — A. J. Weaver, 1815 Stone street. Prelim, sketches. * * * Archt. — J. E. Nason, Corn Exchange, Minneapolis, Minn., building Theatre (M.P.), 2 sty., at 5th Ave. & 4th St., Valley City, N. D. Owner— John Piller, Grand Theatre, 511 5th Ave., Valley City. N. D. Gen. Contr. let to E. A. Moline, Jamestown, Md. Archt. — Kohner & Seeler, .405 Kresge Bldg., Detroit, Mich, drawing plans on Theater & Stores (7), Hall (dance) & Office, 12 sty. & bas., 160 x 120. Site withheld. Owner withheld care archt. Archt. & Mech. Engr.— Newhouse & Bernham, 4623 Drexel, Chicago, 111., building Theatre (complete fire loss), $150,000; 2 sty. & bas. at Alpena, Mich. Owner — W. H. Johnson, pres., 1st Nat'l Bank, Alpena, Mich. Gen Contr. mas. & carp, let to Foltz & B rand, 510 N. Dearborn St., Chicago. * * * Archt.— J. C. Brompton, Three Rivers, Mich., building Theatre (800 to 900 seats) Stores & Office, $125,000; 2 sty., 44 x 181. at Three Rivers, Mich. Owner — Fitzpatrick-McElroy Co., 202 S. State St., Chicago, 111. Gen. contr. let to Kuehn-Jordan Co., South Bend, Ind. Start work at once.