Exhibitor's Trade Review (May-Aug 1925)

Page scan 00076 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00076
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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Page 64 Exhibitors Trade Review DE LUX SIGN MEETS EXPLOITATION NEEDS The most important element which enters into the financial or box-office returns on a picture is the exploitation and method of advertising used. In order to bring effectively to the attention of possible patrons the name of a picture which will appear at your theatre, it is necessary that an item or sign with unusual attraction possibilities be used. The De Lux sign manufactured by the De Lux Studios, 823 Washington street, Chicago, completely fills this requirement. The sign is about 15 by 24 inches, is very handsome in appearance, and can be hung on the wall, placed over the ticket booth, or otherwise displayed. It is a box-like affair in which electric lamps are so arranged as to cause light to flash on and off at minute intervals. But here is the beauty of the sign. It is so arranged that you can write your own ad and have it locked upon the face of this box and change same as often as you desire. Another very desirable element in connection with this item is the very low cost at which it is being marketed. It is being sold at a price at which any exhibitor, either large or smalll, may use them. Many of the large circuits throughout the country are at present using one or more in each of their houses. SCREEN THAT CANNOT TEAR IS DISPLAYED AT EXHIBIT A screen that cannot tear was a feature of the "Da-Lite" display in booth 7 at the motion picture equipment exhibition at the Auditorium. This screen is designed especially to meet the requirements of extra wide auditoriums with or without high intensity projection. The Da-Lite has a screen for each type of auditorium. Each is built fundamentally alike, yet with widely different reflective properties. It can be used on a frame or any type of roller or as a drop. Another feature of this exhibit is the fram<= which is really a frame within a frame and without bolts. Mrs. A. L. De Berri was in charge of the booth. Spokane "Liberty" Planning Elaborate Change Spokane, Wash., May 10 — Ray Grombacker, manager of the Liberty Theatre, announced yesterday that $25,000 would be spent on remodeling the interior of the theatre. Work will be started within the next 10 days. An Italian scheme of architecture is called for in the specifications. Decorations will be made under the direction of Whitehouse & Price and Madame LadaVeze and her daughter, Montey. The walls and ceilings of the lobby and auditorium will be done over, and an entirely new stage will be built with all modern features and installed with full equipment. New lighting fixtures will also be arranged throughout the theatre. r HERALDS On All Features. — Shipped Same Day Order is Received. Send toi Trial Order. Good Work — Low Prices. FILMACK COMPANY 736 S.WABASH AVE CHICAGO Classified Opportunities Rates 2 cents a word. Cash with copy. At Liberty AT LIBERTY — ORGANIST OF ABILITY. First-class trained musician. 10 years theatre experience. Union. Extensive library. ORGANIST, 2121 West Somerset Street, Philadelphia, Pa. PIANO LEADER — Exceptional man for high-class theatre, at liberty. Twelve years' experience; six thousand dollar library ; competent musician and conductor. Can handle men and guarantee to make the orchastra a drawing attraction. Fine references. Address Box 10, Exhibitors Trade Review, New York. MOTION PICTURE PROJECTIONIST, experienced, wants position, steady or relief. Phone Freund, Melrose 9013. AT LIBERTY: Pipe organist of ability; experienced ; familiar with both unit and straight organs ; fine library. Address, Bernice Stevens, 5727 Richmond Ave., Dallas, Texas. Local Films MOTION PICTURES made to order. Commercial, Home or Industrial. We have excellent facilities, and the best cameramen. Our price 20c per foot. Ruby Film Company, 727 Seventh Avenue. New York. MOTION PICTURES MADE FOR YOU. Pep up your patronage with a local movie contest. Write me for plan. W. L. Marks, Cameraman, 122 West Fifth St., Cincinnati, O. For Rent MOTION PICTURE and "Still" Cameras rented sold and exchanged. Portable lights for sale and for rent. Keep us advised of your wants. Ruby Camera Exchange. 727 Seventh Ave., New York City. CINEMA The Motion Picture Review of the Orient Manager: E. ATHANASSOPOULO Editor-in-Chief : JACQUES COHEN-TOUSSIEH "CINEMA" is the only picture publication circulating throughout the Orient. Address: •CINEMA," 8 RUE de L'EGLISE DEBBANjl ALEXANDRIA, EGYPT F or Sale FOURTEEN HUNDRED NEW OPERA CHAIRS, some upholstered. New goods made on contract to fit. Bankrupt stock, at a big saving. EIGHT THOUSAND YARDS of government Standard Battleship Linoleum and Coik Carpet at less than wholesale prices for theatres, churches, clubs and lodges. Guaranteed goods. Not less than one roll sold. J. P. REDINGTON & COMPANY,. SCRANTON, PA. ALL MAKES MOVING PICTURE MACHINES and other equipment. Prices right. United Theatre Equipment Co., 28 Piedmont St., Boston, Massachusetts. SIMPLEX PROJECTOR, purchased from Community Motion Picture Extension Service, Chicago, complete with Mazda Lamp House, Steel Booth and all accessories, used less than fifteen times. $450 cash. Rev. Leon M. Linden, 392 Fifth St., Aurora, Illinois. Wanted — To Buy WANT TO BUY THEATRE OUTSIDE NEW YORK. Please write giving full particulars. Box F. M. Exhibitors Trade Review. New York. Miscellaneous THEATRE OWNERS, ATTENTION. Prevent fires in your theatre. Install the AMERICAN FIRE EXTINGUISHER. Write for prices and full information today. Don't wait till you have a fire. American Chemical Co., Lebanon, Penn. READ LE COURRIER Cinematographique 28 BOULEVARD SAINT DENIS, PARIS CHARLES LE FRAPER, Manager Most widely circulated, best informed and oldest of the French motion picture journals. ■ Specimen copy free on request. Mailing Lists . VT7.-11I.-1 _«?. Will Send for counts and of your f ifesaiona, Business ou increase sale* id ring onelasalfiednamM -GoulfiqaCnSt Louis Grand 14ewJ{otel £ake Placid. MY in the Jldirondacks Accommodations for 300 Guests thoroughly Modernized and Fire Protected ^.Carefully Selected Clientele^ Charmingly Situated in a Private Park, atop the mn Overlooking the/]akfi