Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00078
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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SPECIAL REPORT of The National Board of Review of Motion Pictures 70 FIFTH AVENUE NEW YORK CITY To. PATHS EXCHANGES INC, Gentlemen: We wish to advise you that the majority comment on your photoplay m.SI^.OroWWB reviewed by The National Board of Review on-.. APRIL 20, 1925 was as follows: Entertainment Value EXCEPTIONAL Educational Value UNUSUAL Artistic Value: Dramatic interest of story VERY STRONG Coherence of REMARKABLE narrative . . SHIPPING ...Acting.. FOR ANIMALS Photography. EXCELLENT. . . . Technical handling SKILLFUL AND IMAGINATIVE Cos turning (if period production) Atmospheric quality — Scenic setting FINE Historical value (if period production) Moral Effect SHOWS ANIMAL COURAGE AND FIDELITY OF INSPIRING KIND. General Comment: -SHIS IS A REMARKABLY INTERESTING PHOTOPLAY. WITH HORSES IN. A WILD STATE ON THE . RANGE FOR ITS PRINCIPAL AO TORS, I T HAS THRILL ». LOVE • . ADVENTURE . . . ALL THE . QUALITIES . OF INTENSE . DRAMATIC ACTION. PICTORIALLY IT IS . OFTEN. SUPERB, THE PICTURE HAS BEEN SELECTED BY THE NATIONAL. BOARD'S . COMMITTEE ON EXCEPTIONAL PHOTOPLAYS FOR AN APPRECIATIVE REVIEW IN THE COMMITTEE* S BULLETIN "EXCEPTIONAL PHOTOPLAYS" , THE FUNCTIONS OF MOTION PICTURE REVIEW. The critics of the motion picture advise regarding morally objectionable elements before they are presented to the public. They bring to the picture the judgment of the^typical audience. They appreciate the necessity of liberty of speech and liberty of creation. Under no circumstances must these be curtailed. The critics must give full liberty to ideas presented through the drama, matters of propaganda, historic interpretation, tragedy, comedy, current events, etc. At the same time society, which is being amused, entertained or inspired, must be given the right to register ethical convictions. The National Board of Review through its members aims to perform this service for society with broad-mindedness, liberality, and even-handed justice. It avoids enforcing personal opinions. It does not believe in coercion. It searches diligently for fundamental convictions and renders decisions which it is convinced will have broad public support. Though it is a voluntary extra-legal body having no legal power resident in itself, its decisions become effective through the crystalization of public opinion regarding the treatment of the subjects represented, and which it seeks to gauge and reflect through the cooperation of official and non -official correspondents of the National Board of Review in all parts of the country NOTE: ENTERTAINMENT VALUE— This term applies to all that which is entertaining or interest-holding. EDUCATIONAL VALUE — This term applies to pictures that are instructive in science, industry, travel, and the presentation and interpretation of great classics, or that are illustrative of customs of people and ways of living of different classes of society past and present. MORAL EFFECT — This applies to the moral effect of the picture either consciously or unconsciously produced. ARTISTIC VALUE — This term is interpreted broadly to include the acting, the drama itself, the stage settings, artistic out-door scenes and scenery, the appropriateness of the production to the story treated, the costuming, and the absence of incongruous elements. The National Board of Review of Motion Pictures.