Exhibitor's Trade Review (May-Aug 1925)

Page scan 00087 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
00087
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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!95 ^ 7ime 6, 1925 ©C1B659695 Page 9 EXHIBITORS Qrarfe REVIEW flfe Business %per of the potion ftctwt Industry WILLARD C. HOWE, Editor H. K. CRU1KSHANK, Associate Editor GEORGE T. PARDY, Reviews Editor JAMES A. CRON, Advertising Manager H. J. SCHLE1ER, Business Manager L. S. HARRIS, Equipment Manager Vol. 18 June 6, 1925 No. CONTENTS EDITORIAL FEATURE American Films in India 13 Animating Pictures by Radio 14 PICTORIAL PRESENTATIONS "The Fighting Demon" Frontispiece "Black Cyclone" 30 HIGHLIGHTS IN THE NEWS M. P. T. O. A. Board Meets 15 Gleichman To Appeal F. P. Suit 15 Church Repudiates Hays Attack 15 Paramount Starts New School 15 Associated Offers Blanket Guarantee 17 M. P. T. O. Issues Play Date Warning 17 Support for M. P. T. O. Treasurer 18 Warners Offer Franchise 18 Ascher Books 24 From Universal 18 P. D. C. Explains Policy 19 Pennsylvania Pledges 50% Independents .'. 19 Gerson Going Strong : 19 Metro Program on the Go " 24 Jersey Meeting for June 29 24 Pathk Production Announcement 25 REGULAR DEPARTMENTS Editorials 11, 16 News Pictorial 20 Sales News and Personalities 36 Hollywood Closeups « 38 Exhibitor News 40 Production Highlights 45 Greater Movie/Season 46 Boxoffice Reviews 48 Big Little Feature 51 Equipmeot News and Notes 54 Copyright 1925 by Exhibitors Review Publishing Corporation / Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer; M. M. Fernsler. Executive and Editorial offices : Hearn Building, 45 West Forty-fifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription rates: Postage paid per year, United States, $2; Canada, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. WEST COAST REPRESENTATIVE F. HEATH COBB 1432 GOWER ST., HOLLYWOOD. Big Hits for 19254926 MetroGotdwi/ii The Talk of the Industry Mare Nostrum A Rex Ingram Production By Blasco Ibanez. With Alice Terry, Antonio Moreno. Ingram's successor to "The Four Horsemen." The Merry Widow Director, Erich von Stroheim with John Gilbert and Mae Murray. The picturization of one of the stage's greatest hits. The Big Parade King Vidor, Director. Starring John Gilbert. With Renee Adoree. By Lawrence Stallings, author of "What Price Glory?" Lillian Gish This greatest star has just signed along-term contractwithMetroGoldwyn-Mayer. Miss Gish will appear in two great pictures. Bardelys the Magnificent Starring John Gilbert. With Claire Windsor. King Vidor, Director. By Sabatini, author of "The Sea Hawk," "Scaramouche." Norma Shearer The Great Star, Norma Shearer, in three marvel-productions. "A Slave of Fashion" is the first. Directed by Hobart Henley. Samuel Shipman, author. With Lew Cody. Romola Lillian Gish, the star. With Dorothy Gish. Also Ronald Colman, William H. Powell. Henry King, Dire ctor. The successor to "The White Sister." Ramon Novarro The handsome star of "Ben Hur" will be seen in three big hits. His first is a romance of the Annapolis Naval Academy. Paris Robert Z. Leonard, Director. With Pauline Starke, Lew Cody, the first Erte-gowned Fashion Special. The Unholy Three Tod Browning, Director. Star" ring Lon Chaney. With Mae Busch, Matt Moore. The story by C. A,Robbins is greater than "The Miracle Man." Lights of Old New York A Cosmopolitan Production starring MARION DAVIES. Directed by Monta Bell. And many other Big Ones! BBBBBggBBk,