Exhibitor's Trade Review (May-Aug 1925)

Page 72 Exhibitors Trade Review It's the Truth A stifling night in a Broadway showhouse. An audience languishing in torpid humidity. A "feature" production dragging its dreary length wearily across a shimmering screen. Finally — "The End." Silence from the onlookers. And then a "two-reeler." Audience interest after the first hundred feet. Chuckles. Then laughs. Again "The End." Enthusiastic applause, and patrons leaving the theatre forgetful of heat. Smiling, happy, pleased. Once more the "short" had saved the day. The comedy? Oh, yes. One of Pathe's "Our Gang." "Baby Blues" Educational 2 reels Mickey, an orphan, lives with his little brother at the home of his uncle who conducts a pet store. Mickey's brother gets him into all kinds of trouble and to top it all Mickey wrecks the store in attempting to catch a canary that has escaped from its cage. Mickey leaves the store and runs into a Baby Show, he dons baby clothes and wins the first prize. Returning home his uncle is about to whip him when he shows him the check for five hundred dollars and all is well. "Baby Blues," is a juvenile comedy starring Mickey Bennett. The baby in this comedy is a sure knockout, beyond a doubt it will bring many an "ah" and "oh, how cute," from the audience. Baby is the whole show and also the laughmaker. In one sequence baby takes a pot of porridge and pours it dcwn brother's trousers causing him to squirm and arouse the ire of his uncle. Exploit this as a juvenile comedy featuring Mickey Bennett and the baby. CENTURY HAS FOUR FOR JUNE Julius Stern, president of the Century Film •Corporation, anounces that the June release schedule of Century Comedies, distributed through Universal exchanges, is one of the strongest groups of Centuries ever put out. The group consists of four two-reelers made by such popular stars as Wanda Wiley, Edna Marian, Eddie Gordon and ConstanceDarling. News Reels in Brief Kinograms No. 5089 King, Church and People Join in Great Service— London — ■ Britain's rulers and 80,000 of their subjects throng Wembley Stadium on Empire Day. 1 — Join in thanks for the glory of the Empire. 2 — The choir of 3000, from over seventy church choirs. 3 — Massed bands of the tiaai'ds and the Royal Marines. 4 — In the royal box. Gay Columbia Grads Open $1,000,000 FieldNew York — George P. Baker, world's third richest man, sees dedication of Field he donated. 1 — Mr. Baker, with Dr. Nicbolas Murray Butler, president of Columbia. 2— Grads in weird get-ups to mark 171st commencement. Germans Advertise Art of Advertising — Berlin — The country's first "reklamemesse" is an elaborate show cf the arts of publicity. 1 — The parade on opening day. Do Well Paddling Their Own Canoes — Auburndale, Mass. — Lasell Seminary girls hold war canoe races on Charles River course. 1 — Sophs win. 100,000 Children in Big Brooklyn Parade — Youngsters defy terrific heat to mark 106th birthday of the Brooklyn Sunday School Union. 319 Sunday schools are represented. Secretary. Wilbur is chief reviewing officer. Meet Bruno: He's a Hero — Ogden, Utah — Here he is with five-year-old Alice, whom he saved from drowning. 1 — And so — he gets collar and medal from the Humane Society. 2 — And a free life-time license from the city. 3 — And a wreath from the school children. 4 — And the everlasting gratitude of the rest of the family. Prince and Princesses See Wedding of 1800 — Stockholm, Sweden — Olden time ceremony opens season at capital; the groom and his party. A Kinograms Exclusive. 1 — At the bride's house Heralds announce groom's approach. 2 — Prince Karl (in derby hat), brother of the Swedish King, arrives with his family. 3 — Off to the church. 4 — Departure of bridal party. The President Greets Our Future Admirals — Annapolis — Mr. Coolidge for first time awards diplomas to the graduating class at Naval Academy. 1 — Now they're officers in the United States Navy. 2 — Mothers and other sweethearts look on Eddie Nelson as he appears in "Going Great" which is being released by Educational. Ed is an all around athlete as you can easily see. admiringly. 3 — No more caps. use for Middies "In the Grease" is the title of this Pathe comedy featuring James Finlayson. It doesn't look as though Jimmy is in Grease; if he is, we'd like to be a Greek. International News No. 49 Sureness, France — How France honored America s war heroes. Thousands in annual tribute showed U. S. warriors who sleep in foreign soil are not forgotten Worcester, Mass. — MacFarlane wins greatest match in golf history. Here's the New lork wonder sinking putt to beat Bobby Jones. Dixie boy marvel, in 72 hole battle for open championship. 1— Bobby congratulates the new national champion at the cup presentation. 2 — Willie MacFarlane, golf wizard, with his wife and daugh/li. Intel"esting Snapshots from The News of the Day— Washington, D. O— Mrs. Calvin Coohdge dons Girl Scout uniform to award trophies 1— Mrs. Juliette Low, founder of mS* £ Scouts, Mrs. Calvin Coolidge and Mrs. Herbert Hoover. 2— Olympia Pool, Long Beach, N. Y.— New fashions in "bathing attire make their appearance as Broadway beauties flee surfward from the heat wave. 3— The newest beach sport— disappearing ball— try and figure it out if you ^ i 4— Houston Texas— Here's how they dispel all thoughts of hot spells in the southwest— and aid charity at the same time. 5 — Lexington, Mass. — Presto, change' Unique contrivance transforms "Old Meeting House" into scene of Continental Congress for big patriotic celebration. Los ^fefitS' CaL~T COmit Los Angeles)— Shrine and film parade glittering night spectacle. Fohce forced to clear path for 100 000 ?la$!;J1,e.rs Passin& through immense crowds. 1— Millions of lights sparkle on gorgeous mf°7ie 52a^s 2~ The day Parade sees 10,000 of .the.s.hriners' best drilled troups stepping out. Abyssinian Border, Africa— Hunting for pictures . in darkest Africa. International Newsreel camera expedition fords Wile on journey to unexplored sections of ^"ca 1— Transportation is the same as ^,000 years ago— but newsreel cameramen are accustomed to "roughing it." 2 Safelv across Strasbourg. France— (Omit Atlanta, Boston & Chicago)— 10,000 athletes perform-as one in big festival. * * * Eugenia Gilbert Returns To Comedy Fold After a year's sbsence .from the Sennett comedy lot, Miss Tugenia Gilbert returned recently and signed a long term contract with Mack Sennett to appear exclusively in his comedies for the next few years. Eugenia Gilbert was one of the first beauties to answer the call of the wild waves when Sennett last year decided to reinstate his bathing girl corried:es. She was also the first to "graduate" from the bathing chorus into the field of serious drama. During the past year Eugenia has vamped her way successfully through a dozen dramatic productions, and has developed into an actress of promise. Miss Gilbert's first picture under her new Sennett contract is called "A Rainy Knight," directed by Lloyd Bacon, with a cast composed of Raymond McKee, Ruth Taylor, Marvin Lobach and Irvng Bacon.