Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 62 Exhibitors Trade Review KEYSTONE COPS RE-UNITED When the Keystone Cops were at the zenith of their popularity Eddie Cline played the fat cop, and Del Lord was the driver of the patrol wagon. Both of these young men learned about comedy making in the Keystone days, and are using their knowledge at present directing two-reel comedies for Mack Sennett. Eddie Del Lord Eddie Cline Cline directed several of the comedies which featured Ralph Graves. He was assigned the direction of Alice Day when she was recently launched by Mack Sennett as a comedy star. Mr. Cline is now directing Raymond McKee and Ruth Hiatt in a new series of domestic comedies. The pace at which Del Lord drove the Keystone patrol has been maintained in his comedy making. He has acquired a reputation tor making fast gag comedies with thrills. Mr. Lord directs the Sennett tworeelers which feature Billy Bevan, Madeline Hurlock and Andy Clyde. Educational 'Oh Bridget' 2 Reels Oswald Overton dons the clothes of a woman and secures a position in his sweetheart's home as a cook. The ice man falls in love with Bridget, the policeman likewise. A series of difficulties arise. However, they are all overcome and the two lovers are united. Walter Heirs is the comedian in this comedy and is assisted by Clara Horton and Lincoln Plumer. There is little humor in it. The action consists of a race throughout the picture. Someone is being pursued continually. But it will prove mildly entertaining wherever Heirs is popular. In one sequence Oswald is told to prepare a goose for dinner and he is at loss what to do; he learns that the girl's father likes egg stuffing. Oswald fills the stomach of the fowl with eggs. That evening he serves the goose upon carving it several young ducklings hop out of the goose and swim in the soup. Exploit this as Walter Heir's latest comedy and also use a catch line: for example "See 'Oh Bridget' and your servant troubles will be over." * * * "Mexican Melody" Educational 1 Reel This Lyman H. Howe's HodgePodge will do well as a filler of any program. The cartoons in this picture are comical and clever. The first topic depicts artists at work on paintings dealing with nature. The scenes in the next topic, which is titled "How the • Raindrops Reach the Sea," are beautiful. The picture shows a mountain stream and how it becomes a river and gains momentum for its long journey to the sea. "Mexican Melody," which is the title of the last topic, depicts sequences of foreign lands and then people dancing to the tune of a Mexican melody via radio. Ford. The first lady they ask to go riding ignores them. After having the fliwer overhauled in the ten cent store they step out again and make a conquest. That evening they attend a kid party at which a wild time is had by all. The party breaks up in a riot. Constance Darling, Al Alt and Hillard Karr are the fun-makers in this comedy which will prove entertaining. A trick flivver plays .an important part in the picture. In one incident the landlord enters the apartment of the girl and tells the gang they will have to get out. He throws a cigar butt into a box containing fireworks which soon begin to pop off merrily tossing the rioters about the room. Your best bet in exploiting this comedy is the cast. "Hair Cartoon" Red Seal 1 Reel This Animated Hair Cartoon by Marcus, the well known cartoonist of the New York Times, has three famous characters of American history as its topic, in keeping with the Fourth of July. The men are George Washington Gen. Lafayette and Uncle Sam. The cartoon will do well on any program playing up the birth of American independence. * * * "Film Facts" Red Seal 1 Reel This is issue "C" of the series of Film Facts. The two subjects depicted in this one are "Life Saving on the Great Lakes," and "The History of Fire Fighting in America." The coast guards are shown performing their drills which they enact every day so as to keep fit in case of a storm. Several beautiful shots form the backgrounds of the scenes. The history of fire fighting will prove to be of interest to your audience. The old style engines and their crews are seen manipulating the pumps. The value of the new fire engines is obvious. A drill upon a fire boat is also shown. "Ko-Ko Celebrates the Fourth" Red Seal 1 Reel Ko-Ko celebrates the fourth of July in grand splendor in this cartoon by Max Fleisher. He is assisted by his dog and a box of fire crackers. The popping of the fire crackers is shown in colors which adds a touch of realism to the picture. Ko-Ko finds himself upon an island inhabited by a tribe of cannibals. His dog ignites a Roman candle and one of the balls drops into the mouth of a canmbal. He immediately rushes to the king and tells him that he has found a new delicious and wholesome fruit. The tribe descends upon the innocent pair and eat the firecrackers. None other than our chubby comedian, Walter Heirs, as be appears in his latest Educational comedy "Oh! Bridget." "A Rough Party" Universal 2 reels Two sports with the intention of making a hit with the ladies invest in a "Our Gang" is with us again in "Official Officers," their funniest comedies which is being released by Later in the day the explosives begin to work and the cannibals are tossed about, those having eaten sky-rockets find themselves amidst the clouds ; others are being twirled about as though they were a pinwheel. This cartoon is worthy of exploitation. It is being released in conjunction with the fourth of July. News Reels in Brief Kinograms No. 5092 West Point Gives Army 242 OfficersWest Point, N. Y. — Class of 1925 at U. S. Military Academy enter service of their country. 1. — Assistant Secretary of War, Dwight F. Davis urges the Army's adherence to cause of peace. 2. — "Made resolute to do their utmost duty at the call of their country. 3 — Now they're second lieutenants. Summer White House Ready for Coolidges — Swampscott, Mass. — Beautiful residence on ocean front will house President for hot months. A Kinograms exclusive. 1. — "Cal's" workshop. 2 — From — ^ his bedroom window. Dame Ellen Terry Befriends Blind — Reigate, Eng. — Most famous of English actresses, now 77, opens a home for blind children. 1.— Named in her honor, the home is opened when Miss Terry cuts barrier of wild flowers. Burn $1,500,000 in Drugs: Year's Police Seizures — New York — Enormous mass of nerve destroyers sent up in smoke at police headquarters. 1 — Commissioner Enright displays $1,000 worth of morphine. 2 — Liquid morphine done up like perfume. 3. — The proper place for it. Attorney General is Honored with Degree — Medford, Mass. — John G. Sargent is made Doctor of Laws before dignitaries at Tufts college. 1 — President Cousens presents the parchment. Start World's Longest Yacht Race to Tahiti — San FranciscoAmateurs in 3,660 mile contest brave dangers in Pacific dash. Foch is King's Birthday guest — London — Sixtieth anniversary of His Majesty's birth marked by glowing ceremony at Guards' Parade. 1 — The King, followed by Marshal Foch and the Duke of Connaught, inspects the Brigade of Guards. 2. — The "march past." And in Paris — 3 — Picturesque Highlanders do Birthday "Fling" on steps of Grand Palais. one of Pathe.