Exhibitor's Trade Review (May-Aug 1925)

Page 66 Exhibitors Trade Review Weather Manufactured for Rivoli An interesting theatre development is the new refrigerating and cooling system just installed in the N. Y. Rivoli. For years past the problem of comfort in the theatre has had all too little attention. Electric fans, make shift ice plants, blowers and the like, have all been tried unsuccessfully and summer business suffered accordingly, many theatres being forced to close up entirely during July and August. More recently, however, a few far sighted managers installed specially designed refrigerating plants which lowered the temperature sufficiently to encourage hot weather patronage. Engineers became interested and today one of the largest airconditioning concerns in the country is operating a department devoted exclusively to the ventilating and cooling of theatres. One of the first installations by this company is the one at the Rivoli Theatre, in New York. The results obtained with this new "weather manufacturing" machinery might be called uncanny, for, regardless of the temperature on Broadway, the "weather" in the theatre is perpetually ideal. To come to the Rivoli on a hot, muggy day is like taking a trip to some mountain resort except that it is even more certain to give you invigorating comfort, for even mountain resorts have their bad days. That muggy, sticky, stuffy feeling has been eliminated entirely. There is nothing to indicate by what means this wonder is accomplished. There are no drafts and there is no noise. To experience the Rivoli "climate" is to wonder how it is done. There is no mystery about this contribution of modern science to the well being and comfort of mankind. Engineers specializing in this field and the American Society of Heating and Ventilating Engineers have spent years of scientific research in the study of the effect or me temperature, humidity and the movement of air upon the health and comfort of the human body. They learned that the humidity of the air is even more important than the temperature. Dry air had to be manufactured, that is, cooled to exclude moisture. A machine was designed to blow the air through a chamber in which thousands of little nozzles spray a cloud of cold water. To cool the machine there had to be a wonderful new refrigerating machine. Twentyfive tons of fresh pure air per hour for the Rivoli is the capacity of the new weather machinery. That means about 108,000 cubic feet of air each minute. * * * VENTILATED FLOOD LIGHTS The Best Devices Company of Cleveland, Ohio, are manufacturing a converter which will convert carbon arc houses to mazda projection. The cost of the product is small and it greatly reduces the cost of operation. It also improves definition of pictures and gives the operator more convenience. It specializes particularly in the baby spot and flood lights which are well ventilated and together with lens slideholders are sold at a low cost. BRENKERT — EFFECTS An Innovation In oving Color Lighting THAT WILL Give a touch of NOVELTY to your show AND ADD PATRONAGE to Your Theatre A REAL BOX OFFICE ATTRACTION BRENKERT LIGHT PROJECTION CO. DETROIT, MICH. THEATRE ATTENDANCE T I M U L A T E Lattice Hanging Baskets for Theatre Lobbys & Stage Set Booklet mailed upon request. Schroeder Art Flower Mfg. & Decorators, 6023 Superior Ave., Cleveland, O. GIVES YOU ABSOLUTE PROTECTION AGAINST FIRE IN YOUR THEATRE A Marvelous New Device Send for Full Information The CLEVELAND Film Protector Corp. 811 Prospect Ave. CLEVELAND, O. HELIOS REFLECTOR LAMP 99 BEST BY TEST APPROVED BY UNDERWRITERS LABORATORIES 25% Better Screen Illumination 50-75% Current Saving WARREN PRODUCTS CO. 265 Canal St. NEW YORK