Exhibitor's Trade Review (May-Aug 1925)

Page 68 Exhibitors Trade Review SUN-RAY EQUIPMENT SALES SHOW INCREASE The users of Sun-Ray lighting equipments and effects are steadily growing and many more are beginning to take advantage of the complete line of lighting equipments for theatres, traveling companies, little theatres, concert halls, cabarets, indoor and outdoor decorations, displays, windows, etc , manufactured by Frederick A. Bahling, 502 West 44th Street, New York, the Sun-Ray Company. Among the stock carried on hand are portable footlights, portable switchboards, plugging boxes, border lights, portable electrical effects, music stands, lenses, carbons color frames, stage plugs, slip connectors, gelatine, stage cable fuses, asbestos wiring, electrical advertising novelties, etc. Many of the new developments in show window lighting in colors have been introduced by this company, and it is a recognized fact that the popularity and crowddrawing of many show windows is due principally to these novel lighting effects. All equipment furnished by the Sun-Ray people is fully guaranteed and backed up by the manufacturer. % % PRO-BERT CO. RETAINS ARCHITECT SERVICE A beautiful illustrated catalogue cn theatre (Mar-Kees) Marquiee has been issued the Pro-Bert Sheet Metal Co., of Covington, Ky., and it is presented to American business men in the architectural, theatrical and commercial fields who are ' interested in refined and dignified outdoor advertising. The value of mar-kees is thoroughly understood by motion picture theatre owners generally as the majority of modern houses today are S" equipped. The Pro-Bert Company maintains an engineering and architectural drafting department to assist owners and architects with suggestions and details and proposal drawings showing how the marquise will look when completed on the building will be furnished without obligation by the manufacturers on receipt of architect's details or photograph of building on which ar^ noted measurements, together with suggestions as to design. Three different types of letters for interchangeable letter attraction boards are furnished by this company. They PROVIDE Now for SPOT AND FLOOD LIGHTING IN YOUR LOBBY SUN-RAY SPOT-FLOODLIGHT for lobby and decorative lighting. USED BY LEADING THEATRES EVERYWHERE Supplied complete with color-frame and five assorted color gelatines. Send For Catalogue SUN-RAY LIGHTING PRODUCTS, INC. 119 Lafayette Street, New York, N. Y. are, first, the familiar type of raised glass letter with the glass contained in a special metal frame. Number two has a raised channel of metal outlining the letter. This type is made for use with flat white opal glass which" remains in the sign frame, the metal being the only part removed for changing the reading. Number three is stamped from either copper or zinc and finished with bright facing on the outline of the letter. % % % "A Light for Every Purpose" "A light for every purpose" has been chosen as the slogan of the Display Stage Lighting Co., Inc., of New York, because it is literally true. The standard lighting equipment produced by this company embraces every practical type of high powered lighting unit in general use and for specific purposes they are equipped to devise and produce specially designed lights and apparatus on short notice. All lights, whether A DRESSED UP LOBBY Builds Theatre Patronage BUILD YOURS with STANLEY LOBBY DISPLAY FRAMES MIRRORS TICKET BOOTHS, ETC. ALL DESIGNS ORIGINAL Send for Our New Catalogue Stanley Frame Co. L. Ring, Pres. 727-7th Ave., New York standard or special, have the same outstanding features of superiority in construction and workmanship. Each light is designed and built for a long life of faithful service under the most gruelling conditions. In regard to ventilation, the bottom, back and top of all lights are made as open as possible for the free passage of air. The lens is suspended clear of the hood, allowing circulation around the lens, which equalizes the temperature and minimizes breakage. Concerning flexibility, all lights are fitted with swing joint that they may be focussed at any angle, whether mounted on stands or hung from a pipe batten. The weight is properly balanced on the swing joint, giving ease of movement and steadiness when set. The adjustable pipe clamp is an important factor of flexibility, allowing the light to be hung rigidly at any angle. Where necessary lights are adjustable in focus, and all lights are fitted with slides for colored gelatines. COERZ LENSES KINO HYPAR For clean cut movie negatives — made in 1 5/8 in. to 3 in. focal lengths. KINO TELEGOR "A practical and compact telephoto, 9J4 in. focus, f: 6.3 — with precision focusing mount and hood. Fits any standard camera." MICROMETER MOUNTS For precision focusing— one mount for several interchangeable lenses if preferred. TRICK DEVICES We are headquarters for movie trick devices — round and square closing shutters for vignetting effects, mask boxes, double and multiple exposure devices, and special work of all kinds, including the fitting of focusing microscopes to standard movie cameras. Tell us your camera name when you write Our DOGMAR for speed work and the old reliable DACOR are standards for still photography. DOGMARS are used for telephoto effects on movie cameras. Write for the new Goerz lens booklet. C. P. GOERZ AMERICAN OPTICAL CO. 317 E. 34th St., New York City