Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000349
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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June 27, 1925 Late Theatre Construction Archt.— Buechner & Orth, 500 Shubert Bldg., St. Paul, Minn., drawing plans on Theatre, 2 sty., 70 x 125, located bet. 3rd & 4th St. on Philip Ave., N. Sioux Falls, S. D. Owner — Finkelstein & Rueben, 4th nr., Loew Arcade, Minneapolis, Minn. No date set to Archt. — C. C. Johnson, 477 58th St., Milwaukee, Wis., drawing plans on Theatre (picture) & Stores (2) & Apt. Bldg. (8 apts.) $100,000, 3 sty. & bas. located at Ogden, bet Cass & Marshall. Owner—Theatre Lobby Display Co., J. B. Cullen, 172 2nd St., Milwaukee. F Archt. — C. Howard Crane, Elmer Geo. Kiehler & B. A. Dore, assoc., 400 Huron Bldg., Detroit, Mich, finishing plans on Theatre located at Woodward Ave., & Six Mile Rd., Detroit. Owner — David T. Nederlander, 15 Campus Martins. * * * Archt. — C. Howard Crane, Elmer Geo. Kiehler & B. A. Dore, Assoc., 400 Huron Bldg, Detroit, drawing plans on Theatre (800 Seat cap.) & Stores (2) 2 sty. 40 x 120 at Northville, Mich. Owner withheld care archt. * * * Archt. C. W. & G. L. Rapp, 190 N. State St., Chicago, 111., building Theatre (Washington, M. P. rem.) at Richmond, Ind. Owner withheld care archt. Ready for separate bids abt. July 1. Writing specifications. Plans drawn. * * * Archt. C. W. & G. I. Rapp, 190 N. State St., Chicago, 111., building Theatre (M.P.) at 420 Vine St., Cincinnati, O. Owner — Cino Theatre, B. I. Heldingsfeld & J. Lisbon, 1230 Keigh Bldg., Cincinnati. Prob. take bids in fall. Sketches. Archt. — C. G. Kistler, Second National Bank Bldg., Kenton, Ohio, building theatre (M.P.) $60,000. Site withheld at Kenton, O. Owner withheld. Sketches. ^ $ ^ Archts. — Rubin & VeShancey, 960 Union Trust Bldg., Pittsburgh, Pa. drawing plans on Theatre (alt. & add.) $25,000, at Brighton Rd. & Columbus Ave., Pittsburgh. Owner — L. H. Fleischman' care archt. Bids will be taken soon. Drawing plans. FIG. 405 "Mecco" Marquise An artistic exterior is just as necessary to success as the right film inside the "house," and no one element adds so much attractiveness as a carefully selected marquise. As manufacturers for years of structural, ornamental and sheet metal building specialties, we have the most comprehensive designs at inviting prices. We can provide a type to suit any architectural scheme, or design one to meet the individual taste of exhibitors or their architects. Consider now the substantial increase in attendance you can achieve; write today for descriptive folder. — £. 7*. R. The MOESCHL-EDWARDS CORRUGATING Co. BOX 564 CINCINNATI, OHIO Manufacturers of Mecco Ornamental Ceilings and Side Walls and Metal Projecting Booths i