Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000351
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

June 27, 1925 Page 71 Make Your Projectionist Comfortable -By WESLEY TROUT. Where the projectionist has ample room to do his work in, then you can expect better projection. Good projection cannot be secured where old, out-of-date equipment is used, and the projectionist is cramped for space. In the general overhauling of your theatre, be sure and see that your projectionist is made as comfortable as possible. Give him MORE SPACE. If your generator is located in the projection room, try and move same out into a small adjoining room where it will not be in the way and cause so much noise in the projection room. Like any other human being, he will do much better work where he has a properly equipped projection room and other facilities. A good, comfortable chair should be provided for the projectionist, but the projectionist should not abuse the use of a chair in the projection room, by that I mean that he should place the chair where he can very CAREFULLY WATCH THE SCREEN RESULTS AT ALL TIMES. Reading of magazines should be done AFTER working hours. Where the projectionist does his rewinding by hand, I strongly recommend that the rewind be placed between the two machines, right in front of the front wall of the projection room. You cannot watch the screen with a rewind placed way over in one corner of the projection room. The first class projectionist will always have on hand a good grade of tools for doing repair work on his projectors. Watch out for the man that goes on the job with a pair of carbon pliers and a screw driver. Tools can be purchased very reasonably and the projectionist should have a kit with plenty of tools to do high class work with ; and I strongly recommend that he also purchase a good handbook on projection and a set of Hawkins Electrical Guides, and carefully digest the contents of the projection department EVERY WEEK. The high class man usually subscribes for a magazine to be sent to him PERSONALLY EVERY WEEK, without having to wait until the boss gets through with it, and takes it home and files away, in i scrap book, all the articles that will be of future value to him. Be Your Own Printer Print YOUR OWN PROGRAMS — HANDBILLS PLUGGERS— ANNOUNCEMENTS Keep your patrons informed of your future programs -utilize your spare time by advertising your business. W rite for estimates on our printing outfits GLOBE TYPE FOUNDRY 956 West Harrison St. Chicago, DI. VALLEN VALLENi A L L E ,N WE USE THE BEST MATERIALS— WE EMPLOY THE MOST SKILLED LABOR— WE WERE THE FIRST MAUNFACTURERS OF AUTOMATIC CURTAIN CONTROLS — THAT'S WHY OUR PRODUCT IS THE BEST OF ITS KIND OBTAINABLE— E. J. Vallen Electrical Co. Akron, O. V1 A L L E VALLEN VALLEN VINER ORGANS iSltll Your patrons will appreciate really good music. Organ music is undoubtedly best for your theatre because it can best interpret your pictures. VINER ORGANS are superior for this purpose — because they can express the true sentiment of any motion picture better than any other organ at present available. The rich tones of Viner Organs are always apparent where" good music is appreciated. Send for Full Information on Our Organs VINER & SON 1375 NIAGARA ST., BUFFALO, N. Y.