Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000362
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Is a New Distributing Organization Needed, To Provide Genuinely Independent Product? Recent weeks have shown that some of the self-styled Independents in the distributing field are anything but what they claim to be. The retirement of the Vitagraph trade-mark seems to leave a void in the field which ought to be filled, Several men who are free from any entangling alliances of any kind are interested in ascertaining whether they are right in believing that there is a distinct opportunity at this time to serve Independent Producers, and Independent Exhibitors, by providing a means of distributing Independent product on a fair and equitable basis. These men are believers in the theory that there is such a thing as Good Will in the motion picture business. They believe, also, that there is an actual need of at least one more openly competitive, uncontrolled, national distributing organization, devoted to the marketing of good pictures at reasonable prices. They are not interested in the field of million dollar productions. Nor in any product of monumental character. If they engage in business, they will have only such product as can be sold to the average theatre on a basis they are permitted to earn a profit. Pictures with good BOX OFFICE NAMES, good DIRECTION, beautiful SETS, but produced WITHOUT EXTRAVAGANCE. They are interested in hearing from INDEPENDENT PRODUCERS and INDEPENDENT DISTRIBUTORS who would be disposed to deal with such an organization, on being shown it is able to make good its representations. All communications will be regarded as strictly confidential and will be answered as soon as the investigation now under way determines the course of action to be adopted. If you are interested, write immediately, INDEPENDENT NATIONAL DISTRIBUTOR, c/o Exhibitors Trade Review, 45 West 45th Street, New York.