Exhibitor's Trade Review (May-Aug 1925)

Page scan 000367 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000367
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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July 4, 1925 Page 11 © C1B661636 EXHIBITORS W REVIEW Qfo Business fitper of the Motion Victor* hiduslrf WILLARD C. HOWE, Editor H. K. CRUIKSHANK, Associate Editor H. A. LINET, Exploitation Editor JAMES A. CRON, Advertising Manager H. J. SCHLE1ER, Business Manager L. S. HARRIS, Equipment Manager Vol. 18 July 4, 1925 No. 6 CONTENTS PICTORIAL PRESENTATIONS "Siege" :., : 12 HIGHLIGHTS IN THE NEWS Laemmle Rival Gets "U" Product 14 North Carolina Dodges M. P. F. O. A 14 Connecticut Elects Walsh 14 Price, Powers After Associated 14 Atkinson To Quit Metro _ 14 Laemmle States Case 15 Dunsmoore-Laemmle Notes 16 Famous Books Educational Films 18 Exhibitor Charges Trade Restraint 18 Producers Rename Organization 19 Young Heads 4 Film Firms 22 Indiana Supports Independents 23 Lesser Books Metro Product For Chain 23 REGULAR DEPARTMENTS Exhibitor News 26 National Tie-Up Section 29 Sales News and Personalities 45 Hollywood Highlights 46 Big Little Feature 47 Box Office Reviews 49 Production Chart 52 Equipment News and Notes _ 55 Classified Ads 56 / Copyright 1925 by Exhibitors Review Publishing Corporation / Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers, Treasurer. Executive and Editorial offices: Hearn Building, 45 West Fortyfifth street, New York. Telephone, Bryant 6160. Address all communications to Executive Offices. Published weekly at 34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review Publishing Corporation. Member Audit Bureau of Circulations. Subscription ates: Postage paid per year, United States, $2; Canada,, $3; Foreign, $6; single copies, 20 cents. Remit by check, money order, currency or postage. WEST COAST REPRESENTATIVE F. HEATH COBB 1432 GOWER ST., HOLLYWOOD Never Such Advance Praise! UON CHANEL jl*Ui)ho/yJhrtc is the hit of history M. P. CLASSIC says: "I would not be ac all surprised to find that 'The Unholy Three' becomes the best American motion picture of the year. Best underworld drama since 'The Miracle Man' and much more compelling. Superbly played, especially by Lon Chaney. By all means see 'The Unholy Three.'" PHOTOPLAY MAGAZINE says: "Be sure to see this. It is one of the finest pictures ever made. From the very beginning the story grips you. Lon Chaney gives a perfect performance/' WID'S, LOS ANGELES, CAL., says: "This is the greatest picture I have seen to date. Anyone anywhere will get a kick out of it." SAN FRAN. CALL says: "Perfect picture. Tremendous hit. Audience burst into salvos of applause. Genuine masterpiece. Whatever you do, don't fail to see 'The Unholy Three.' " SAN FRAN. BULLETIN says: "Moments when audience is almost out of the seats, so tense are the situations. If 'The Unholy Three' is not the outstanding feature of the year it will surely be among the topnotchers." SAN FRAN. DAILY NEWS says: " 'The Unholy Three' a classic of screen literature. In this masterpiece Lon Chaney creates a new standard in interpretative art of screen." SAN FRAN. EXAMINER says: "Better than 'The Miracle Man.' " SAN FRAN. CHRONICLE says: "Startlingly good picture. Enthralling story. Very excellent acting." PICTURE-PLAY says : "A fine picture, about best I have ever seen. I have never seen suspense so deliberate. It has the gripping, quality of Poe. Lon Chaney is perfect. Plenty of heart interest." A it's the first of MetroGold wynMayer's WdaUtu ^ /-^>cA )2