Exhibitor's Trade Review (May-Aug 1925)

Page scan 000379 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000379
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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July 4, 1925 Page 23 LESSER BOOKS ALL METRO PRODUCT FOR WEST COAST CHAIN Booking deal between Sol Lesser, of West Coast Theatres, Inc., and the Metro-Goldwyn Distributing Corporation, for the entire Metro-Goldwyn-Mayer product for 1925-26, is regarded as the largest transaction of its kind in the history of the business. Every Metro-Goldwyn-Mayer picture next season will be shown in the 11? theatres of the West Coast Theatres, Inc., all of which are located in California. By the terms of the argeement playing of the Metro-GoldwynMayer pictures will begin at once, "The Unholy Three," Lon Chaney's greatest picture, having already played a record engagement in San Francisco. The deal between Metro-Goldwyn-Mayer and the West Coast Theatres Inc., involves over a million dollars in rentals and is the first overwhelming big contract to be signed for the coming season by any company. Joseph Goldberg, West Coast Theatres Inc., cooperated with Sol Lesser in closing this contract. * * = SCORE FOR SIEGFRIED Hugo Riesenfeld completed the specially synchronized score to "Siegfried," the UFA super-production that comes to the Century theatre, New York, August 23, in association with the Shuberts. The music to "Siegfried" is of greatest importance, marking as it dees the betrothal of the art of the film, newest of the arts, to music, one of the oldest forms of expression of the human race. In selecting a score appropriate to the mood of the motion picture, Dr. Riesenfeld drew on the "Ring." * * ' # DAVIS DISTRIBUTING DIVISION APPOINTS PUBLICITY DIRECTOR Davis Distributing Division, Inc., named Julian M. ("King") Solomon as director of publicity. Welsh Re-elected President M. P. T. O. of Connecticut (Continued from Page 18) _ He requested that theatre owners having similar complaints, or complaints on any score, communicate immediately with the Motion Picture Theatre Owners of America and their grievances will be turned over to the Board of Trade and Commerce so help and assistance of a definite nature can be brought to them. Mr. Cohen urged, all theatre owners to bring their matters to the attention of this bureau. He also discussed the "Greater Movie Season," asking all theatre cwners to cooperate and help in this relation. He suggested that every theatre owner do his bit to make it the Greatest Movie Season for the entire industry, including himself and the independent producers and distributors. Every theatre owner present signed a play date pledge card and agreed to increase his business for the coming season with independents. Following officers were elected : President, Joseph M. Walsh, Hartford; vice presidents: E. S. Raffile, New Haven, and Harry Cohen, Bridgeport ; secretary and treasurer, C. M. Maxfield, New Hartord ; executive committee : Jacob Alpert, Putnam ; N. J. Fournier, Moosup ; Rossi Cabol, Torrington ; John Foy, South Manchester ; Frank Frauer, New London ; Albert Hamilton, South Norwalk ; Louis Luippold, New Haven; W. A. Moore, Seymour; Henry Needles, Hartord; J. R. Pickett, Willimantic ; A. M. Shuman, Hartford ; L. M. Sagal, New Haven ; Adolph Schwartz, Bridgeport ; J. R. Shields, Derby ; Maurice Culhaime, Shelton ; I. Bernstein, Waterbury ; C. P. Winkelmann, New Haven, and B. Z. Zunner, New Haven. * * * BEAHAN LEAVES FOR COAST Charles Beahan, chief reader of scenario department of Producers Distributing Corporation, is on his way to the Coast. INDIANA SUPPORTS INDEPENDENT FILM AT ANNUAL MEETING Indianapolis, Ind., June 26. — Alotion Picture Theatre Owners of Indiana at their annual meeting here endorsed the following : Buying of pictures from independent producers ; condemned the uniform contract as being unfair and inequitable, especially the arbitration clause ; recommendation of the right to cancel pictures of poor merit ; that producers be asked not to serve nontheatrical performances. The body endorsed the idea of "Greater Movie Season" but felt that the exhibitors should set the time for the season. It held it would be impossible to hold a "Greater Movie Season" in August when houses are closed and the public unwilling to go to the theatre. It ruled the cost of movie season should be borne equally by the distributor and the exhibitor. Frank J. Rembusch was elected president and member of the national executive board. Mr. Rembusch has pledged himself to renew his old-time vigor in national and state organization work. Others elected were : Secretary, M. J. Doody, Indianapodis ; treasurer, Harry Koch, Indianapolis ; board of directors — Nathaniel N. Bernstein, Michigan City, chairman : J. N. Wycoff, Terre Haute; Ed. Bingham, Indianapolis; Leonard Sauers, Muncie ; W. F. Easley, Greensburg; Will Brenner, Winchester; Charles R. Metzger, Indianapolis; O. I. Demaree, Franklin; A. C. Zaring, Inianapolis. BILLBOARD OWNERS DONATE SPACE FOR MOVIE SEASON ATLANTIC CITY, N. J., June 26.— What is estimated as a gift of more than $100,000 in billboard space was presented to 'the "Greater Movie Season" campaign at a meeting of the board of directors of the Poster Advertising Association here. Reorganization of financial interests places L. A. Young (center) as president of Tiffany Productions, Inc., Truart Film Corporation, Carlos Production, Inc., and Renown Pictures, Inc. Left is M. H. Hoffman, vice president of Tiffany and general manager of Truart, and right, A. Carlos, secretary of the four firms.