Exhibitor's Trade Review (May-Aug 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000383
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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July 4, 1925 Page 27 "Greater Movie Season " Drive Plans Formed in Buffalo, Kansas City, Mo. BUFFALO, N. Y., June 26. — Exhibitors and exchange managers meeting in offices of Buffalo Zone M. P. T. O. of New York, selected committees named to aid in putting over the Greater Movie Season in Buffalo and Western New York. J. H. Michael, manager of the Regent, was named chairman of the exhibitor committee, which includes Walter Hays, Barney Vohwinkle. Jacob Rappaport, William Dillemuth, N. Vassiliadis, M. Slotkin, Fred M. Shafer, Al Beckerich, Frank Nowak and Arthur Skinner. Members of the exchange managers committee are: Sydney Samson, Norman L. Sper, Howard F. Brink, Marvin W. Kempner, Harry T. Dixon Frank J. A. McCarthy, W. C. Rowell, Henry W. Kahn, Basil Brady, Fred M. Zimmerman, Joe Miller, W. L. Sherry, Earl W. Kramer and Charles W. Anthony. A budget of $3,500 was voted for an extensive billboard and newspaper campaign to be started two weeks in advance. FORMER BUFFALO MEN SHIFTED TO NEW POSITIONS BUFFALO N. Y., June 26. — Exhibitors here learn that Bruce Fowler, former manager of the Olympic and Elwood in Buffalo, has been transferred from the McVickers in Chicago to the management of the Newman and Royal theatres in Kansas City. Howard Waugh, former Jamestown, N. Y. exhibitor, has been transferred from the Palace in Memphis to the Howard theatre in Atlanta. Earl Crabb, who managed the Buffalo Strand for many years, is still district manager for Paramount in Texas and Art Amm, another Buffalonian of other days, is still sitting on the world in Florida, where he is district manager of F. P.-L. * * * MANAGES NEW THEATRE CLEVELAND, June 26. — M. Berkowitz, part owner of the Waldorf, New Ritz and Ambassador theatres, will have complete charge of the New Ritz theatre, 978 East One Hundred and Twenty-third street. A. H. Lustig is general manager of all three theatres. CLEVELAND, June 26. — Abe Gorral, celebrated his fourth anniversary as manager of the Yale theatre, St. Clair at East Eighty-second street. The Yale is one of a chain controlled by the Ohio Amusement Company. KANSAS CITY, Mo., June 26. — Following committees were appointed here to assist in .promotion of "Greater Movie Season." Parade Committee — William Flynn, general manager; L. J. Lenhart, Roanoke theatre; H. Darnall, Alamo theatre; E. McE!roy, Forty-fifth street theatre; and Robert Gary, Universal. Publicity Committee — Samuel Carver, Liberty theatre, general manager; Earl Cunningham, Paramount; Robert Gary, Universal; F. W. Hewes, Bonaventure theatre; W. O. Lenhart, Linwood theatre; Jack Quinlan, Main Street theatre: Walter Fenney, Pantages theatre; William Jacobs, Royal theatre; "Ace" of the Kansas City Journal-Post; Miss Catherine Prosser of the Kansas City Star, and Leo Fitzpatrick of the Kansas City Star. Clubs Committee — A. H. Cole, Paramount, general manager; E. W. Werner, Warwick theatre;. C. E. Gregory, Metro-Goldwyn; and Tom Byerle, First National. "COOL" CAMPAIGN PROFITABLE FOR THIS EXHIBITOR DES MOINES, la., June 26. — Capitol theatre is advertising its temperature quite as much as its picture program and its presentation features these days. Having installed a $22,000 electrical freezing plant, in addition to the regular ventilation, the Capitol now boasts of $50,000 worth of comfort-producing apparatus, with a resulting temperature guaranteed to be the mosi frigid in the city. That the patrons found this to be true duirng the recent hot wave was proved by the fact that they sometimes forgot to go home when the two hour show was finished. * * * YOUNG LOEW MANAGER HARRISBURG, June 26. — Sydney J. Gates new manager of the Regent theatre, a Loew house, is twenty-four. *" * * OPENS NEW THEATRE PLEAS ANT VILLE, N. J., June 26. — A. M. Frere opened his new Carlton theatre here. Mr. Frere was assistant manager of the Colonial Theatre, Atlantic City. * * V PHILADELPHIA, June 26. — A syndicate, headed by former Mayor Thomas B. Smith, Charles Wanamaker and Herbert Effinger, has taken over Hunt's Jenkintown theatre. "SAVE PLAY DATES" SLOGAN OF ALBANY ZONE IS EFFECTIVE ALBANY, N. Y., June 26. — "Save Your Play Dates." This is the slogan that is spreading rapidly through the Albany zone with its 300 or more theatres, and which has resulted in but comparatively few of the larger theatres booking several months in advance. Exhibitors are today maintaining a far different attitude toward the independents than in the past and as a result independent pictures are being shown at practically all of the theatres in this zone. Louis Buettner, of Cohoes, chairman of the Albany Zone is behind the movement here for exhibitors to hold their play dates. Now that Albany and Buffalo Zones are divorced from the New York City Zone, several exhibitors in the former Zone are seemingly anxious to affiliate themselves with the national organization. If the Zone itself cannot enter as a unit, it is proposed to name several of the more prominent members of the Zone to the national organization in order that Albany may have recognition on national matters. The matter has been referred to William Dillon, of Ithaca, the newly elected president of the New York State M. P. T. O. * * * EXHIBITOR ON VACATION AKRON, Ohio., June 26. — Allen Simmons, of the Allen theatre, is on a fishing trip in Northern Ohio. * * * PAINTS THEATRE GREEN SANDUSKY, Ohio, June 26. — George Schade, owner and manager of Schade theatre, had the front of the building painted a bright green with a mottled gold effect, around the outside of the lobby. He has also installed a unique ventilating system of his own design, which he claims will keep the theatre as cool as the lake shore. * * * AWAY FOR SUMMER CANTON, Ohio^ June 26. — A. H. Abrams, of Mozart theatre, left for a two months' fishing trip to Crooked Lake, Mich., where he owns a summer home. * • * ENLARGE CLEVELAND HOUSE CLEVELAND, June 26. — Circle theatre, East One Hundred and Fifth street, will close Sunday night to permit remodeling and increase of the seating capacity to 2,000. Micky Printz is the manager. * * * BENTLEYVILLE, PA., June 26. — Majestic theatre was gutted by fire with a loss estimated at $30,000. The Merrill Theatre, Milwaukee, Wis., spent $350 on a lobby display on the Education Pictures two-reel special, "Iialto's Race to Nome." Stills show how this short subject was played up over the feature.