Exhibitor's Trade Review (May-Aug 1925)

Page scan 000630 from Exhibitor's Trade Review

Record Details:

Title:
Exhibitor's Trade Review
Date:
May-Aug 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (May-Aug 1925)
Leaf #:
000630
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
July 11, 2024
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econd up of The second group of Associated Exhibitors productions for the 1925-26 season will be ready for previewing in October and for release during December, January, February and March. It will comprise not less than eight subjects, including the following: MAE BUSCH PERCY MARMONT NITA NALDI in The Miracle of Life A Society Drama by Olga Printzlow Directed by S. E. V. Taylor BLANCHE SWEET ROY STEWART in The Silk Hat Cowboy {Working Title) A Western Melodrama by Norton S. Parker Directed by Stuart Paton GLENN HUNTER CONSTANCE BENNETT in The Pinch Hitter A Comedy Drama by C. Gardner Sullivan Directed by Joseph Henabery MONTY BANKS in Play Safe A Comedy Thriller by Monty Banks HOPE HAMPTON JAMES KIRKWOOD LOUIS WOLHEIM m Lover's Island A Melodrama by T. Howard Kelly Directed by Henri D. Berger CLARA BOW FORREST STANLEY in Two Gates A Drama of the Underworld by Henry Chapman Ford Directed by Wallace Warslty STRONGHEART in North Star A Drama of the North woods by Rufus King Directed by Paul Powell HAROLD LLOYD in I Do A Comedy by Sam Taylor Directed by Hal Roach and Fred Newmeyer